Product Description
This is a second edition of this classic text on language testing. Over the years the first edition has established itself as a core text on many ESL teacher training programs. There is no other text that is as comprehensive and accessible as Testing for Language Teachers. All of the chapters for this second edition have been revised and updated. It also has new chapters on tests for young learners and testing overall ability, as well as new and accessible appendices on statistical analysis and item banking. No other book on language testing covers the areas that all language teachers need to know when testing their students' language skills. ... Read more

Customer Reviews (2)

good
The book was in good condition just as described.
The shipment took a little longer than I expected, but still in the range ofclaim.

An Excellent Resource for Practicing Teachers
It seems that a lot of books in the market on testing deal with the theoretical background of designing large scale tests on the institutional level.Those sorts of books are not so useful for the practicing teacher who is looking for a little guidance on improving their test writing skills for daily classes.This book is written with that teacher in mind.It doesn't overload the reader with loads of statistics, but if you are interested in the statistical basis of the ideas presented in this book, there is a section on statistics in the appendix.

Basically, this book is divided into three sections.The first section covers the different types of test a teacher might want to give and the differences between those types.The second part delves into the theory of validity and realiability, but doesn't overwhelm the reader with loads of numbers and figures.The third part goes into how to test different skills.The attitude the author takes toward testing is that a test should focus on one of the four basic skills:speaking, reading, writing, or listening.Grammar and vocabulary, he claims, are not ends in themselves, but merely components of the four basic skills, so they don't need to be given much emphasis in testing.I thought that was an interesting idea.

If you're a teacher looking for a book to help you with your test writing skills, I can recommend this one. ... Read more

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Customer Reviews (19)

Life Saver
I am a diabetic and this gives clear and interesting information on the medication that has saved my life. Highly recommended for both diabetic patients and those interested in medical science.

The Story of A Medical Breakthrough
Up until about 1922, anyone diagnosed with Type I diabetes was destined to live a short life. From the time of diagnosis until death from the disease was measured in months, not years.

This book tells the story of the first patient to receive insulin therapy and the circumstances of how it all happened. That first patient was a young girl named Elizabeth Hughes, who died in 1981 at the age of 73.

It is a story of parents trying to come to terms with the inevitable death of their daughter and their decision to allow the experimental use of insulin on her.

A remarkable story, and a testament to the dedication and persistence of a Doctor striving for a life-saving treatment for diabetes.

Recommended!

I couldn't put the book down
The historical references and narrative made the reader feel as they were witnesses to the events unfolding and on the verge of discovery.The few times I forgot I was reading something from the early 1900's a reference would pop up that I didn't know the meaning of and I would look it up and find that it was used from that period. I so enjoyed the layer by layer of character development for each person and the effort the author's went to, to get to know them.

More importantly I learned about Diabetes and how serious and illness it is and how long it has been around.My neighbor who has type one Diabetes was actually a patient of Dr. Jocelyn for a brief period in her childhood and has fond memories of him.

MConverse

An incredible story, beautifully told
What an excellent read! I hardly imagined that the discovery of insulin could result in such an exciting page-turning story, yet that is what Ms. Cooper and her co-author have managed to create: complex characters, vivid descriptions, and a rich telling of the serendipitous events that led to one of the greatest breakthroughs in medical history.I particularly enjoyed the storytelling and wonderful blend of historical fact with creative narrative. The complex circumstances and relationships are fascinating to contemplate and the arc of the overall story is quite suspenseful. I agree that this book would make an excellent book-club selection--there is so much to be discussed. I highly recommend it.

Fascinating
What a fascinating read.I never thought much about the discovery of insulin until now.The cast of characters was enormous, but the authors Cooper and Ainsberg did a wonderful job of keeping the story focused on Elizabeth Hughs, her doctor, and a handful of researchers who were instrumental in bringing insulin to the masses.

It was excellent, reading like one of those movies based on a true story, complete with dialogue, thoughts and emotions.The authors explain that while all the historical facts are accurate, some details which could not be documented were added for effect.I don't believe the story would have been half as good had it focus only on verifiable facts, as the story would have been too dry.For the more curious, the authors do take care to explain the details in the "Notes and Sources" section at the end of Breakthrough.

The book provided enough information about insulin and diabetes for most laypeople to appreciate the insulin discovery.Those with a more scientific background who are seeking technical details might be disappointed.I was not.In fact, I hope someone will make a movie out of this.
... Read more

Product Description
Until nowArthur Hughes has, with some justification, been called the unknown Pre-Raphaelite.In spite of his close artistic and social connections with, among others, Rossetti, Madox Brown, Holman Hunt, Burne-Jones, William Morris, Tennyson and Lewis Carroll, and although his work can be seen in major collections throughout the world, he has been considered an elusive figure in the history of British art. This Catalogue Raisonn,, the first book solely devoted to Hughes' life and works, aims to redress the balance and put him firmly on the map. It shows him to have been an immensely likeable and modest man, with a wide circle of friends and an extremely happy family life. More to the point, it also shows him to have been among the foremost painters of the Pre-Raphaelite movement. As a good figure painter, especially of children, and a talented colourist, he was sensitive to the aims of the Brotherhood and a leading exponent of their technical practices.Over 80 when he died in the early years of ... Read more

Customer Reviews (2)

Best Out There
I had to give this book five stars because it is the only comprehensive work devoted to Arthur Hughes.I have been attracted to Hughes' paintings for some time, but he has recently become a part of my graduate research. To my surprise, there is little research out there.Even though he did notachieve the critical acclaim of other Pre-Raphaelite artists, he isconsidered a major artist in the Movement.Granted this book is mainly incatalogue form, but this section contains hard-to-find information.It'salso great for listing past exhibitions of individual paintings andnewspaper/journal/book leads for more information.Lots of black/whitereproductions and some nice colors ones.The analytical introduction isshorter than I would have liked, but the comprehensive catalogue is a greatasset.

At last a book devoted to Hughes.
As a serious student of the Pre-Raphaelite Brotherhood and theirassociates, I have noticed a curious lack of materials regarding ArthurHughes and his work.This is perhaps due to the unfortunate destruction(evidently) of much of the papers and materials that would give betterlight to his biography, as well as his partial detraction from oil paintingto produce much illustration work.No less important, in truth, is likelythe fact that he was not one of the most successful of Victorian agepainters.However, the charm of coloring and subjects in his unique stylecertainly warrants a serious treatment and _Arthur Hughes: His Life andWorks_ is an admirable and well-produced effort.Not only that, but it isthe only one that I have yet to discover.With this fact in mind, I canonly give it the highest of recommendations to anyone fortunate enough tohave a similar taste for his work.The reproductions are excellent, thebiography informative, and the content far more complete than thefragmented references to him to be found elsewhere. ... Read more

Product Description
Current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. ... Read more

Customer Reviews (2)

A good, well organised DB marketing textbook with some arguable points of view
This is for sure a good and well organised Database Marketing DBM textbook. I like "What works", "What doesnt work" and "Quiz (with answers)" in the end of each chapter much. However, I think it can be even better if the author can add more real life examples to support his key points of the book, as summarized in the last chapter:-

1. DBM is not the same as CRM.
2. DBM is incremental
3. The internet has enabled DBM to deliver on its promises
4. The Web is not a selling medium; it is an ordering medium.
5. People like communications
6. Everthing in DBM can and should be measured.
7. Lifetime Value is the key measurement technique for DBM.
8. DBM is not about discounts.
9. Customers should not all be treated alike.
10. Most successful database marketers outsource the construction of their database.
11. Caller ID and cookies have become essential database marketing tools.
12. Many customers will gladly give you their profiles over the web.
13. Marketing databases today are stored in a relational format on a server accessed by marketers over the web.
14. Becoming customer centric is seldom an achievable goal.

Despite my praise above, I can hardly agree with the author's projection of DBM as a surefire independent tool to distiguish it from the notorious CRM. IMHO, the high failure rate of CRM is owing to the absence of good business+customer strategies, and the ignorance of top executives who believe that putting tons of money on software and servers will make CRM work.

No matter what and in short, this book deserves to be recommended.

The Database Marketing Case Book
I have been an admirer of Arthur Hughes' writing for many years. His books The Complete Database Marketer and the splendid Strategic Database Marketing are among the best in the genre. Especially the latter has helped me a lot in my own projects as a database marketing specialist.

Now Arthur returns with a new book, another fine read. There are some things to be mentioned though.

Ed Sander, Failsafe Database Marketing

First of all, you should first read Strategic Database Marketing before you read this one. Although some of the subject matter of the two books overlaps, the theoretical background is explained much better in Arthur's previous book. For instance, the Lifetime Value case in The Customer Loyalty Solution is far too complex as a first taster.

Second, the title. I really don't think it does the book justice since it covers much more ground than just loyalty programs. With a title like this it might easily get lost between the dozens of other customer loyalty books on Amazon. Personally I would have suggested something like "The Database Marketing Case Book" instead, since the book mainly consists of some 40 short and longer case descriptions which illustrate the power and possible results of database marketing combined with the Internet. As such, it is a great companion book to Strategic Database Marketing, which focusses more on the 'how to'.

Third, although there is - as I mentioned - certain overlap with Strategic Database Marketing, this book does cover a few highly interesting (new) subjects in more detail. To name a few:

- What is the difference between CRM and DBM ? Which is better ?
- Why have catalogers not used DBM ?
- Calculating the value of names and e-mail addresses.
- Selling versus communicating on the web. Which one works ?
- E-mail marketing.

Also, most of the cases and options described are evaluated using the Lifetime Value theorie, which is very clear an useful. All chapters also include a summary, checlists of things that work and don't work and a quiz to test your understanding of the described cases.

All in all another fine and inspiring book by Arthur. Not as essential as Strategic Database Marketing, but a must have for anybody who has already digested that title and wants an extra 'grand desert'. ... Read more

Product Description

Web-focused strategies for turninga company’s customer list into itsmost powerful competitiveadvantage

For more than a decade, Strategic DatabaseMarketing has been a popular and authoritativehow-to on database marketing, referred to everyday by marketing practitioners around the world.Featuring dozens of innovative, workable strategies,it has shown marketers how to profitablymanage customer relationships, retain loyalty,increase the incremental profits from each customerin the database, and more.

Fast-changing tools and technologies requireauthor and database marketing pioneer ArthurHughes to update the book’s data andtechniques. This substantially revised third editionfeatures:

• A completely new chapter on modeling andappended data
• New details on fast-changing Web technologiesand marketing
• Updated material on prospecting, warehousing,and filtering
• In-depth discussion of prospect databases, oneof marketing’s newest and most promisinginnovations

Customer Reviews (18)

Essential database marketing resource
Can you have too much information? Only if you don't know how to use it. Although many companies already use the Internet in tandem with their databases to gather information about their customers, marketers are only now beginning to grasp the powerful potential of Web-focused database marketing. Arthur M. Hughes is a pioneer in the field and his book is an essential database marketing resource. It clearly shows companies large and small how to use their databases to build relationships with their customers, and convert them into lifelong users of their products or services. It is necessarily technical at times, so a background in business is helpful in understanding all of the content. Yet, if the economics of database marketing make sense for your product or service - and Hughes will tell you if they do or not - getAbstract predicts that you will rely upon this book as a welcome guide.

Excellent how to and reference
I am halfway through strategic database marketing, and so far it is quite excellent. The author explains concepts very clearly, and gives fairly specific info on how to implement, without being technical in terms of IT.

Database Guru
Arthur Hughes is a database guru. This books teaches you how to start and develop a customer database and how to use is it as your most powerful marketing tool. The author is world-renowned and has created concepts such as "lifetime value" which is essential to any business owner. This book is the database marketing bible.

Useful content, but not well written
For anyone who's looking for a well-written reflection on state-of-the-art direct marketing, this is not the right book. Yet, Arthur Hughes' 'Strategic Database Marketing' still has its merits.

It's a straight-forward introductory text that covers many aspects of direct marketing - mostly from an old-economy point of view. The good thing about this approach is that Hughes explains many procedures in detail that have proved to be useful over many years of practice (as he lets the reader know on many occasions, he has worked in direct marketing for a long time). And while the dull writing-style occasionally makes the content of the book seem dated, most of the ideas discussed in the book still apply. For example, Hughes does a good job explaining lifetime-value calculations, the Recency-Frequency-Monetary approach, regression analysis and other useful tools for anyone involved in direct marketing.

Unfortunately, it's not an enjoyable book. The biggest drawback is that Hughes doesn't come across as an agile intellect. He's good at explaining procedure, but rather clumsy in discussing ideas. Adding to that is his over-reliance on examples taken from his own private life (you'll learn many things about his wife that you never wanted to know) and his strange need to praise the superiority of the American economy whenever possible. If you can look past that, 'Strategic Database Marketing' may well be worth reading for any professional marketeer.

Practical & technical enough for instant application
I love this book. Working as a data analyst in the CRM department, this book teaches me all the practical caculation/ideas for my work.

So far, this is the only book on the market that view database marketing from a quantitative point of view. On the other hand, it also instills the relationship marketing mind-set to the readers. For the rest of books avaliable in the markertplace on CRM/Database marketing, either it's too theoretical or IT. This is the best I read so far. ... Read more

Product Description
English Accents and Dialects is a unique introductory survey of the main regional and social varieties of English spoken in the British Isles. The authors discuss accent and dialect in the broader framework of language variation, including phonetic, phonological, grammatical, lexical, historical and stylistic differences. This is followed by a survey of the speech of different areas of the British Isles. The CD which accompanies the book consists of edited interviews (all transcribed in the book) with speakers from each of the different areas. The fourth edition has been expanded and updated to give substantial new information. Of particular importance in this new edition are the sections on Aberdeen, Galway, and Leicester. ... Read more

Customer Reviews (3)

Can serve as a prelude to dialectology course
Wonderful introduction into studying dialects and accents. Although not very suitable for a complete course on dialectology, it is nice to grasp the general idea of English variations on the British Isles. The CD is a must. The set will be valuable for students of English as a foreign language to prevent the shock of facing authentic casual speech, which may seem unintelligible to unprepared non-native speakers. Although it is not rich in theoretical issues, the book presents good material organization and easy to read text. The material presented in non-technical manner, lacks nuances, and mainly focuses on sound distinctions, mentioning intonation, stylistic appropriateness, cultural and historical grounds aside. On the other hand, it is one of the best introductory books for enthusiasts and non-linguists to get acquainted with language variations on the British Isles.

This is not a set.
If you notice the Editorial review, it states "in the book" and "the tape which accompanies the book", so I thought I was getting both a tape and a book -- and I was in a hurry.I was surprised to receive only the tape (especially for $29.00).It has some good, if not always very understandable, native speakers of various dialects of Great Britain on it -- and without the transcriptions it is hard to grasp all the changes.I guess now I'll order the book and wait three weeks for that.It is a good resource for samples of some of the regional dialects not easily found in the major dialect source books.

Great intro and birds-eye view.
OK, first the good points about the book.It's superbly organised, providing word lists at the beginning of every chaptre, which gives you a great idea of how different accents compare on identical sets of words.The intro about different styles and registers of Received Pronunciation, including grammatical points, is also of great help to understand how accents may differ. The tape is a must, and the dialogues in it are great, since they were recorded in a very spontaneous manner.OK, so, the sound's quality is not the best around, but you get spontaneous dialogues (and therefore more natural dialectal pronunciations) in exchange. The only problem I'd see is that is that stylistic varieties are not covered more in depth.J.C. Wells' "English Accents: An Introduction" and "English Accents: The Brittish Isles" offer a lot more information, cover more nuances of accent, and are in general more complete that this book. Anyhow, it's still quite a good buy if you're interested in regional varieties of English in the Brittish Isles. ... Read more

Product Description
Th fifth edition of this well-established textbook presents comprehensive and up-to-date coverage of the electrical principles required by technician students. It is essential reading for students on vocationl courses such as BTEC NC/D courses in Electrical Engineering, Electronics and Telecommunications and other related subjects, and has also been highly recommended for first year undergraduates.For this edition the chapter on semiconductors has been expanded to include field effect transistors and integrated circuits. A new chapter on electronic systems has been included dealing with the principles of amplifier systems, equivalent circuits, operational amplifiers and logic gates. The systems approach taken in this new material reflects the increasing use of integrated circuits.Concise, well-presented and supported by examples, this revised edition of Principles of Electricity is the ideal companion for technician and undergraduates alike. ... Read more

Product Description
This digital document, covering the life and work of Richard (Arthur Warren) Hughes, is an entry from Contemporary Authors, a reference volume published by Thompson Gale. The length of the entry is 2643 words. The page length listed above is based on a typical 300-word page. Although the exact content of each entry from this volume can vary, typical entries include the following information:

• Place and date of birth and death (if deceased)
• Family members
• Education
• Professional associations and honors
• Employment
• Writings, including books and periodicals
• A description of the author's work
• References to further readings about the author

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Customer Reviews (1)

Perio
Very concise and complete. Excellent b/w line drawings - a pity the artist is not credited. Could use more photographs, esp. in color, but nonetheless an extremely useful reference work. ... Read more

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A collection of thirty short stories. ... Read more

Product Description
Publisher: Oxford Clarendon PressPublication date: 1914Notes: This is an OCR reprint. There may be typos or missing text. There are no illustrations or indexes.When you buy the General Books edition of this book you get free trial access to Million-Books.com where you can select from more than a million books for free. You can also preview the book there. ... Read more

Customer Reviews (2)

The Color ofFreedom
The history of the American Revolution has for many years imbetted into the collective American memory the stories of those individuals who had struggled, suffered and in some cases had died inorder that the idea of liberty may take root in the rich soil of America. We all know some of their names,Washington,Jefferson, the Adams', etc, yet while many will only remember these individuals as merely images of marbel today, there is one personage who quite deserves his name to be added to those mentioned above, Crispus Attucks.

In this wounderful book, Dr. Arthur Hughes has crafted a marvelous story to which places flesh and blood unto the person of Crispus Attucks. Heexplores his unique position as a black man living in 18th century Boston from his early life to finally leading up to those events on that faithful snowy day in Boston in 1770 that ultimately brought him to stand not only for his own freedom, but for all Americans as well.

I wholeheartly recommend this book to all those who want to know not only about the seeds of our own revolution, but also to those who wish to understand that freedom and liberty have no color.

Fascinating and well written!
Arthur Hughes has written a fascinating book that explores one of the most interesting characters in the Revolutionary War era.
Crispus Attucks helps you understand the complex and contradictory personalities who populated America. His book is not only enjoying to read but gives great insight into the era. ... Read more

Product Description
The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains. ... Read more

Customer Reviews (3)

Best ever guide to Database Marketing !
Hughes is a well-known person in the world of Database Marketing. I have read many books and attended many courses on the subject of this marketing technique, but none of them even comes close to this excellent publication. In an easy-to-read and fascinating writing style Hughes guides the reader along all aspects of DBM; building relationships with your best customers, identifying and converting prospects using DBM for media selections, RFM and Lifetime Value analyses and much more. The book is full of real life examples and hints and tips. Every chapter closes with a summary of the most important learnings. The only part of the book which is slightly out of date is the section about the technology; too much has changed since this last edition of 1995. Also, a closer look at the possibilities the Internet has to offer is missing. Time for an updated version Arthur ?

Comprehensive Guide...
Hughes provides database marketers with a comprehensive guide, that can be used for all aspects of planning and implementation!

Very Thorough
Thorough introduction to how to use database marketing to create a relationship between buyer & seller. The book gives plenty of real-life examples, illustrating the right way and the wrong way to approach relationship marketing with a database.An excellent introduction. ... Read more

Customer Reviews (1)

A Musicologist Analyzes Sir Arthur Sullivan
Perhaps the most detailed musicological study of all of the compositons - not just the operettas - of Sir Arthur Sullivan. This is a relatively slim book, but it is packed with musical examples, analysis and commentary. This is definately a book for those with a musical education, a music theory book and dictionary or perhaps simply a Ph.D. in Musicology, is a good companion for reading Hughes' book.

The book analyzes Arthur Sullivans style, breaking it down into chapters dealing with musical forms such as melody, harmony, word setting, orchestration, etc. Copious examples in musical notation and snippets from scores, many from very obscure non-Savoy operas. (E.g. quotes from "The Zoo" which was still officially lost at the time of the original edition).

Hughes takes a very objective style, unusual for a books on Sullivan which tend be limited to the more prosaic descriptions of his operettas. He takes Sullivan to task for some of his failings (e.g. harmon! y) and praises him where appropriate (e.g. melody and word setting).

A unique and very detailed tome! ... Read more

Product Description
This volume is produced from digital images created through the University of Michigan University Library's preservation reformatting program. The Library seeks to preserve the intellectual content of items in a manner that facilitates and promotes a variety of uses. The digital reformatting process results in an electronic version of the text that can both be accessed online and used to create new print copies. This book and thousands of others can be found in the digital collections of the University of Michigan Library. The University Library also understands and values the utility of print, and makes reprints available through its Scholarly Publishing Office. ... Read more