Product Description
This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

Customer Reviews (2)

Great book for developing a web based advertising solution.
Basically what this book is about is creating an advertising solution to fit your web business' needs.Not only does it give you the pro's and con's of different web-based techniques, but gives some nice examples.The book is easy reading with a lot of graphics to reinforce the text and is nicely laid out.I came up a solution for my site in less than a half hour.At the reduce price offered by Amazon, this book was well worth the buy.

Web Marketing And Online Advertising - New And Improved
Online advertising has become an important part of any company's overall marketing strategy. Only a few years ago the main form of online advertising was the static banner ad. The author, Richard Adams, explains why this old form of web advertising failed and how it has evolved into the interactive, cross platform and multi-media rich marketing that we see on the web today.

He begins by examining what was wrong with the old style banner ads and why these intrusive ads resulted in banner blindness. Then he discusses how online advertising has improved and the various types of web advertising available today such as multi-media banner designs, HTML email and micro sites.

Taking a closer look at today's online advertising, he explains all of the new design features including animation, sound, DHTML, Flash, interactive games and video which are designed to grab the viewers attention and compel them to click thru to the website. Then he covers the various software and programming needed to create these multi-media ads. He examines the creation process and the design decisions necessary for a successful advertisement. As with everything on the web, there must be a balance between an advertisement that says WOW and the constraints characteristic to the web such as development costs, bandwidth and other technical limitations of the media.

The author also discusses the importance of creating online advertisements that reach the correct audience. He explains the various aspects of target marketing such as market research, affiliate programs, smart ads and branded content.

Adams has compiled a showcase of the best advertisements on the web which demonstrate the ideas presented throughout the book.

Richard Adams is an educator, speaker, researcher and advertising consultant specializing in interactive media. He lives in Weybridge, Surrey, England.
... Read more

Product Description
This is an OCR edition without illustrations or index. It may have numerous typos or missing text. However, purchasers can download a free scanned copy of the original rare book from the publisher's website (GeneralBooksClub.com). You can also preview excerpts of the book there. Purchasers are also entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Subjects: Delaware Indians; Indian dance; History / Native American; Social Science / Ethnic Studies / Native American Studies; ... Read more

Product Description
This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

Product Description
This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone! ... Read more

Product Description
A pioneer work on catalysis of organic chemical reactions involving multinuclear metal complexes.

Catalysis by Di- and Polynuclear Metal Cluster Complexes surveys the latest developments at the frontier of this exciting field, combining theory with new and original examples of catalytic processes produced by polynuclear metal complexes. An invaluable resource for inorganic and organometallic chemists in industry and R&D, it contains chapters from world experts and scholars on:

• Concepts and models for characterizing homogeneous reactions catalyzed by transition metal cluster complexes
• Activation of ruthenium clusters for use in catalysis
• Catalysis by mixed metal clusters containing gold phosphine groupings
• Catalysis by sulfido bridged dimolybdenum complexes
• Dimolybdenum and ditungsten complexes
• Synthesis of organic compounds catalyzed by transition metal clusters
• Catalysis with dirhodium (II) complexes
• Catalytic synthesis of polythioether macrocycles
• Catalysis of Rh, Rh-Co, and Ir-Co multinuclear complexes and its applications to organic syntheses
• Bimetallic hydroformylation catalysis
• Catalysis by colloids
• Catalysis with palladium clusters
• Heterometallic clusters for heterogeneous catalysis
• Supported clusters in catalysis.

Product Description
This study text is geared to both examination and coursework requirements at GCSE level. Information is also included on textual history and performance, sources, historical background, themes and characters. It contains questions based on scenes, episodes and the play as a whole. A special feature is boxed questions, opposite the text throughout, which prompt students to consider the plays and the characters so far - so building up understanding as they read. A personal essay by a writer who has close contact with the living theatre prefaces each study and students are encouraged to "see" the plays in action. Production photographs, theatre reviews and drama activities set the plays in their theatrical contexts. In addition, study questions extend pupils' experience of the plays and provide a sequence of coursework assignments. Specialist editors also contribute their own views on the plays. ... Read more

Product Description
Holly arrives at Watership Down with terrifying tales of the destruction of their old home. He also has news of a fine big warren where there is plenty of food, so a small band of rabbits go and investigate. Cowslip's warren appears perfect and Bigwig is keen to stay, but Fiver has a bad feeling. ... Read more

Product Description
Structural displacement ductility factor is commonly used to assess the demand on plastic regions in reinforced concrete structures. This book explains why this is not a convincing approach and why classifying potential plastic regions based on their local inelastic deformation demand (specified in terms of curvature for flexural plastic hinges) is a more appropriate approach. In the premise of the recently revised versions of New Zealand Standards for Earthquake Actions and Concrete Structures, which have led this paradigm shift in seismic design philosophy of RC structures, this book attempts to establish curvature limits for different categories of plastic hinges (namely ductile, limited ductile, and nominally ductile). Experimental data are collected from literature, and additional experiments are conducted to compensate for a lack of data in the nominally ductile range of detailing. The experimental work together with the literature review provide a stronger basis for re-defining the curvature limits for different plastic hinges. ... Read more

Product Description
This scarce antiquarian book is a selection from Kessinger Publishings Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the worlds literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone! ... Read more

Product Description
With supplies of non-renewable energy sources running low and the threat of global warming and climate change, there is an urgent need to look at other types of energy resources and how well they can meet our power needs. While new technologies are being developed, each energy resource comes at a cost. This series looks at each energy resource, the technology and cost of how it is used to meet power needs and how it impacts the environment and humans. Each book explains how that power is generated and where it is used, and then, using specific Let's Discuss panels, explores the various advantages and disadvantages that concern it's use as an alternative fuel source. Case studies examine specific usage examples where that source has either worked or not worked so that the reader can weigh up the pros and cons for the use of each source against the alternatives. ... Read more