Product Description
Pricing is vital to the profitability of every business yet often those responsible for determining it have had little or no formal guidance in the concepts and techniques that should underpin it. Get it wrong and you may alienate your customers, price yourself out of the market or eat into your profit margins.This briefing takes a business-oriented, cross-functional view to pricing. It examines the impact of competition, customer perceptions and expectations, and the position of price in a coherent marketing strategy. It addresses the key issue of elasticity and sensitivity to volume from strategic, marketing and financial points of view. If you grapple with pricing decisions in your business, you will find this briefing an invaluable guide to profitable price setting. Contents include: *A framework for pricing *Generic pricing strategies *Understanding the competition *The drivers of consumer price sensitivity *Price as part of the marketing mix *Price, value and profitability *Analyzing the financial impact *Cost structure and pricing behavior *Cost plus pricing revisited *Pricing, business objectives and value creation ... Read more

Product Description
This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone! ... Read more

Product Description
This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone! ... Read more

Product Description
Moon Knight #1. Volume 2. Fist of Khonshu: Night of the Jackal. June 1985. ... Read more

Product Description
Moon Knight #2. Volume 2. Fist of Khonshu: Deadly Knowledge. July 1985. ... Read more

Product Description
Kapitel: Thích Nhất Hạnh, Chögyam Trungpa, Daisetz Teitaro Suzuki, Paul Carus, Alan Watts, Brad Warner, Philip Kapleau, Jack Kornfield, Kyozan Joshu Sasaki, Seung Sahn, Joseph Goldstein, Claude Anshin Thomas, Suzuki Shunryū, Edward Espe Brown, Senzaki Nyogen, Zenkei Shibayama, Abhayagiri-Tempel. Aus Wikipedia. Nicht dargestellt. Auszug: Thích Nhất Hạnh (pronounced ) (born October 11, 1926) is a Buddhist monk, teacher, author, poet and peace activist now based in France. He joined a Zen (Vietnamese: Thiền) monastery at the age of 16, studied Buddhism as a novice, and was fully ordained as a monk in 1949. The title Thích is used by all Vietnamese monks and nuns, meaning that they are part of the Shakya (Shakyamuni Buddha) clan. In the early 1960s, he founded the School of Youth for Social Services (SYSS) in Saigon. This grassroots relief organization rebuilt bombed villages, set up schools, established medical centers, and resettled families left homeless during the Vietnam War. He traveled to the U.S. to study at Princeton University, and later to lecture at Cornell University and Columbia University. His focus at the time, was to urge the U.S. government to withdraw from Vietnam. He urged Martin Luther King, Jr. to publicly oppose the Vietnam War; King nominated Hanh for the Nobel Peace Prize in January 1967. He created the (non-Zen) Order of Interbeing in 1966, establishing monastic and practice centers around the world. In 1973, the Vietnamese government denied Nhat Hanh permission to return to Vietnam and he went into exile in France. From 1976-1977 he led efforts to rescue Vietnamese boat people in the Gulf of Siam. Nhat Hanh has become an important influence in the development of Western Buddhism. His teachings and practices aim to appeal to people from various religious, spiritual, and political backgrounds, intending to offer mindfulness practices for more Western sensibilities. As of 2007, he has been based at the Plum ...http://booksllc.net/?l=de ... Read more

Product Description
11" x 14" 16-page pressbook. ... Read more