Product Description
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales.

• A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media
  
• Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites
  
• Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling
  
• Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Product Description
This digital document is an article from Video Age International, published by TV Trade Media, Inc. on October 1, 1998. The length of the article is 719 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Methods of connecting.(Webcasting)(Internet connection via telephone, cable, satellite or broadcast TV signals)(Brief Article)
Publication: Video Age International (Magazine/Journal)
Date: October 1, 1998
Publisher: TV Trade Media, Inc.
Volume: 18Issue: 6Page: 56(1)

Article Type: Brief Article

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Product Description
This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on March 1, 2008. The length of the article is 1108 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Politics and media in cyberspace: two explorations of the Internet's growing influence.(Internet Politics: States, Citizens, and New Communication Technologies)(Watching the Watchdog: Bloggers As the Fifth Estate)(Book review)
Author: W. Joe Watson
Publication: Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: March 1, 2008
Publisher: Broadcast Education Association
Volume: 52Issue: 1Page: 153(3)

Article Type: Book review

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Product Description
This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on September 1, 2009. The length of the article is 8160 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

From the author: The current research posits that education leads to differential levels of Internet engagement, which moderate the association between Internet use for health information and general health knowledge. Using a nationally representative survey that covers adults between the ages of 40 and 70 in the United States, it is found that education is positively related to Internet engagement. Also, Internet use has stronger associations with health knowledge for people exhibiting high Internet engagement than for people exhibiting low Internet engagement. The implications of these findings for research on both Internet use and knowledge gaps are discussed.

Citation Details
Title: The role of Internet engagement in the health-knowledge gap.(Report)
Author: Chul-Joo Lee
Publication: Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: September 1, 2009
Publisher: Broadcast Education Association
Volume: 53Issue: 3Page: 365(18)

Article Type: Report

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Product Description
This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on September 22, 1998. The length of the article is 7325 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: The present study profiles internet adopters in terms of social locators, media use habits, and their orientation toward adopting new technologies. Findings, in terms of demographics and technology uses, offer some support for the early adopter profiles derived from diffusion theory. Although results fail to confirm our expectation that attitudinal variables of those served by online technology are more explanatory than demographics, we were able to identify technology and media use orientations that differentiate those with and without Internet access.

Citation Details
Title: Understanding Internet Adoption as Telecommunications Behavior.
Author: David J. Atkin
Publication: Journal of Broadcasting & Electronic Media (Refereed)
Date: September 22, 1998
Publisher: Broadcast Education Association
Volume: 42Issue: 4Page: 475(1)

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Product Description
This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on March 1, 2008. The length of the article is 574 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Terror and the Internet.(Terror on the Internet: The New Arena, the New Challenges)(Book review)
Author: Stephan A. Weichert
Publication: Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: March 1, 2008
Publisher: Broadcast Education Association
Volume: 52Issue: 1Page: 156(2)

Article Type: Book review

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Product Description
This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on September 1, 2004. The length of the article is 5189 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: This article examines the possibilities for qualitative audience study afforded by the Internet, carefully detailing both the benefits and dangers of such research. In answer to methodological issues resulting from online communication with subjects, the essay calls for the application of various feminist and anthropological methodological practices, and considers methodological dilemmas related to perceived privacy, natural data and lurking, informed consent procedures, balancing anonymity, and data accessibility. In the course of outlining methodological considerations especially salient when finding audiences through Internet spaces, we reflect on our own dilemmas in designing studies that meet the ethical standards of feminist methodology.

Citation Details
Title: Toward ethical cyberspace audience research: strategies for using the Internet for television audience studies.
Author: Amanda D. Lotz
Publication: Journal of Broadcasting & Electronic Media (Refereed)
Date: September 1, 2004
Publisher: Broadcast Education Association
Volume: 48Issue: 3Page: 501(12)

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Product Description
This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on March 1, 2002. The length of the article is 5422 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: We conceive of the Internet as a medium of mass communication, and we analyze 2 behavioral features of its audience: size and duplication. Internet audiences are highly concentrated in the most popular Web sites, conforming to Pareto's Law. Duplication across pairs of Web sites is explained by the size of the audiences unique to each site in the pair, conforming to Goodhardt's duplication of viewing law. In addition, similarities of content or domain modestly increase duplication across Web sites. A 4-variable model explains over 80% of the variance in duplication.

Citation Details
Title: The internet audience: web use as mass behavior.
Author: James G. Webster
Publication: Journal of Broadcasting & Electronic Media (Refereed)
Date: March 1, 2002
Publisher: Broadcast Education Association
Volume: 46Issue: 1Page: 1(12)

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Product Description
This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on December 1, 2003. The length of the article is 8722 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: This study examines the Internet business strategy as it applies in the broadcast television industry by proposing a framework of Internet business models for the television broadcasters and, drawing on this framework, assessing the broadcasters' current Internet operation patterns. We found that the television stations have focused their online activities on building audience relationships, rather than generating online ad sales. The Internet is used mostly as a "support" to complement the stations" offline core products.

Citation Details
Title: Internet business models for broadcasters: how television stations perceive and integrate the Internet.
Author: Sylvia M. Chan-Olmsted
Publication: Journal of Broadcasting & Electronic Media (Refereed)
Date: December 1, 2003
Publisher: Broadcast Education Association
Volume: 47Issue: 4Page: 597(21)

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Product Description
This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on September 1, 2004. The length of the article is 8625 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: Recent research explaining Internet usage has both extended and challenged the uses and gratifications approach to understanding media attendance by discovering "new" gratifications and introducing powerful new explanatory variables. The present research integrates these developments into a theory of media attendance within the framework of Bandura's (1986) Social Cognitive Theory. Respondents from 2 Midwestern states were recruited by mail to complete an online questionnaire. Structural equation modeling techniques were used to test a new model of media attendance in which active consideration of Internet uses and gratifications, moderated by Internet self-efficacy, joins habitual behavior and deficient self-regulation as determinants of media behavior. The model explained 42% of the variance in Internet usage.

Citation Details
Title: A social cognitive theory of Internet uses and gratifications: toward a new model of media attendance.
Author: Robert LaRose
Publication: Journal of Broadcasting & Electronic Media (Refereed)
Date: September 1, 2004
Publisher: Broadcast Education Association
Volume: 48Issue: 3Page: 358(20)

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Product Description
This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on December 1, 2002. The length of the article is 2170 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Branding and internet marketing in the age of digital media.(Book Review)
Author: Sylvia M. Chan-Olmsted
Publication: Journal of Broadcasting & Electronic Media (Refereed)
Date: December 1, 2002
Publisher: Broadcast Education Association
Volume: 46Issue: 4Page: 641(5)

Article Type: Book Review

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Product Description
This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on December 1, 2008. The length of the article is 9190 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

From the author: This article examines parental regulation of children and teenagers" online activities. A national survey of 1511 children and 906 parents found that 12-17-year-olds encounter a range of online risks. Parents implement a range of strategies, favoring active co-use and interaction rules over technical restrictions using filters or monitoring software, but these were not necessarily effective in reducing risk. Parental restriction of online peer-to-peer interactions was associated with reduced risk but other mediation strategies, including the widely practiced active co-use, were not. These findings challenge researchers to identify effective strategies without impeding teenagers" freedom to interact with their peers online.

Citation Details
Title: Parental mediation of children's Internet use.
Author: Sonia Livingstone
Publication: Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: December 1, 2008
Publisher: Broadcast Education Association
Volume: 52Issue: 4Page: 581(19)

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Product Description
The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered.

Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. A companion CD illustrates techniques and concepts in each chapter with audio and visual examples.

This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.

* New coverage of internet radio announcing techniques and other forms of distribution gives the readers a broader view of broadcast outlets
* Presented in brief, easy-to-digest modules with self-study questions and projects that encourage active participation
* CD with samples of broadcast and radio performaces for enhanced learning

Product Description

Starting with Napster and Gnutella, peer-to-peer systems became an integrated part of the Internet fabric attracting millions of users. According to recent evaluations, peer-to-peer traffic now exceeds Web traffic, once the dominant traffic on the Internet. While the most popular peer-to-peer applications remain file sharing and content distribution, new applications such as Internet telephony are emerging.

Within just a few years, the huge popularity of peer-to-peer systems and the explosion of peer-to-peer research have created a large body of knowledge, but this book is the first textbook-like survey to provide an up-to-date and in-depth introduction to the field.

This state-of-the-art survey systematically draws together prerequisites from various fields, presents techniques and methodologies in a principled and coherent way, and gives a comprehensive overview on the manifold applications of the peer-to-peer paradigm. Leading researchers contributed their expert knowledge to this book, each in his/her own specific area.

Lecturers can choose from the wide range of 32 tightly integrated chapters on all current aspects of P2P systems and applications, and thus individually tailor their class syllabi. R&D professionals active in P2P will appreciate this book as a valuable source of reference and inspiration.

Customer Reviews (1)

Reasonable survey, little original content
I found this collection to be a reasonable overview of developments in P2P networking over the last 6 years.

However this is little original content in any of the papers. In some cases there is *no* original content.As a survey (which to be completely fair, this is what the back cover of the book claims it is) this is a fairly comprehensive work.

However, it would be nice if the authors had taken the time to study their topics in more depth and provided some value added beyond collating existing work. ... Read more

Product Description
Packed with more than 350 techniques, this book delivers what you need to know - on the spot. If you create graphics for television, this book is for you.

'Broadcast Graphics on the Spot' show you how to produce more compelling TV graphics. From gathering images for use in broadcast graphics to working with fonts, mastering keying and rotoscoping, or working with logo motion, this book includes step-by-step procedures for creating over-the-shoulder graphics for news anchors, lower thirds, titles, and full-screens that can be used in everyday news productions.

This concise, comprehensive reference illustrates how to produce more compelling TV graphics with Photoshop and After Effects ... Read more

Customer Reviews (3)

OK for beginners.
Good for a true beginner. Intermediate to advance users can skip it. Contains some info that is outdated and a couple things that are down right wrong.

It gives what it promises
This is a great purchase for those who really need a foundation in the world of broadcast design. I have purchased other material from rich and glen before and they have really helped me out in alot of directions so once again my hat goes off to them. You get so much more for the price they charge and this book needs to be on your shelf. Great tips and insights!!!!!!!

Great Nuggets!
The latest On The Spot book from CMP Books titled Broadcast Graphics, their very informative and short book of the hottest tips, was very informative with great nuggets of useful information. Not too much in any one gulp yet still gives you the "aha" factor. This book focuses mostly on Photoshop and After Effects in the broadcast arena (hence the title) and they even say this book is for those in television. However, the book also delves into keying, Illustrator, and script automation - so there's a little something for everyone. Let's face it, as a filmmaker you need to have a solid understanding of just about every facet of production and post-production and this book, with it's quick tips, can be helpful in a pinch. It's another arsenal in your toolbox. I only wish they had a quick index listing their tricks so when I'm really in a pinch I don't have to search thru the book trying to remember what chapter I saw the helpful hint. All in all, a great productivity time saver and quick read. ... Read more