Product Description
This up-to-the minute guide offers a comprehensive surveyof magazine publishing procedures, practices, and business strategies,including career opportunities. ... Read more

Customer Reviews (2)

No serious journalism student will be without this!
I've read this book cover-to-cover twice. Once to get an overview, and once to commit to memory so many of the useful tidbits and statistical studies.

Then, I also re-read each of the interviews and sidebars to gain an understanding of how others have dealt with the various issues.

Chapters 5 through 9 will be of benefit to first-year journalism students in understanding magazine organization and lines of authority.

I found, however, the greatest benefit for me came from chapters 14 and 15, Starting A New Magazine, part I and part II.

Also, Establishing A Circulation Base and Magazine Promotion, chapters 10 and 11, explain the process without getting overly technical. Actually, I found the explanation of the various markets and methods of achieving magazine sales to be the best concise treatment I have yet found.

If you are a journalism student getting prepared for entering employment in magazines, or are an experienced writer wanting to start your own magazine, this book will be a valuable asset that you will read again and again.

If you are an investor considering funding a new magazine this is a MUST buy, MUST read book.

A great primer on changes in magazines and the trends.
This is a good primer with a short introduction on the early days of magazines up through today and, perhaps, the future.

Leonard Mogel shows us how magazine publishers have adapted to the times and how they thrive more today than in during the Golden Years.

This book is not as helpful as others in starting a new periodical, but it is more helful for the college student wanting to enter the field for a living.

A definite must have for people wanting to understand magazine trends. ... Read more

Product Description

Freight brokerage is an easy-to-start, profitable business. It's even easier with these helpful hints on market research, choosing a location, financing, finding customers, hiring employees, and more. This edition includes updated information, additional resources, and current contact information.

Customer Reviews (8)

Good tips
This book has great tips on certain topics. However, the book really doesn't have a personal feel to it. Being a freight broker is a lot more complicated then this book makes it out to be. It also really glazes over topics that shouldn't be glazed over, like forming a customer base. The order in which the material is presented is also a bit lacking. For example, we discover what kind of money it takes to start the business, at the end of the book. It almost seems they are trying to portray this as a get rich quick scheme, instead of a fully functional self starting career.

Broker Review
This book is an elementary review of freight brokering. It resembles a pamplet and I do not recommend it to anyone.

Very Limited Information
I am working with someone who is already familiar with this business. We just wanted more information on starting one of our own. This book has very little information for the more important components, like the cost of licenses or anything specific for that matter. Palo Alto Software will sell you the same book (perhaps a slight different version) in eBook form but for [...] dollars and are not upfront about their book being the Entrepreneur book. Do yourself a favor, find a better source for your startup. I should also mention a chunk of the book is available for FREE at [...] site.

Freight Brokerage startup
Read the book cover to cover. Some of the contentis useful, some of the content was not. 1/2 the book was very generic to any business startup and didn't add value. I recommend the book but DO NOT purchase through the seller I used. The shipping time is painfully looooong and expensive.

Somewhat Useful...could use more general info
overall not bad....but a person trying to start their own biz will need more info than found in this book. ... Read more

Product Description
From the source you trust most—everything you need to start up, grow, and prosper in international trade . . .

If you're excited by the opportunities you see in international trade but nervous about facing a world of problems you don't understand, you've come to the right place. In Starting an Import/Export Business, the experts at Entrepreneur Magazine help you break into this fast-growing field and thrive. This easy-to-use guide provides clear, concise information that demystifies the foreign trade process.

In addition to all the basics you need to start your own business, this book is loaded with helpful statistics on international trade with 17 countries, sample documents, and resource listings. You'll learn about trade regulations, how to deal with customs services, and the best ways to protect trademarks and copyrights. You'll discover the best places to go for working capital, how to attract clients, and when to hire consultants.

You'll also learn how to:

• Price goods and services and calculate exchange rates
• Cope with international legal issues
• Manage your company's finances
• Market your services both at home and abroad

ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly and has a total ABC audited circulation of 410,000. The Entrepreneur Magazine Group also publishes Business Start-Ups and Entrepreneur in Mexico, as well as videos, audiocassettes, and software that deal with business start-up management.

Also available from the Entrepreneur Magazine library:

• Making Money with Your Personal Computer
• The Entrepreneur Magazine Small Business Advisor

Customer Reviews (2)

only for hard core fans
this was somewhat of a disappointment. i ordered through entrepreneurmagazine, and the shipped product did not seem like the same thing i readabout in their magazine. i was going to photocopy it and return for arefund, but the book was so awful i forgot i had it until after the returnexpiration date. althoug the book is somewhat helpful, the information(especially the info regarding the type of computer needed for office) wasextremely outdates. i bought this in the summer of 1999, and it mentionedsomething about buying a 386 computer with an 8800 bps modem. i would passon this, and stick to the more informative and less expensive selectionsavailable in the site. many of the pages seem like photocopies or evenblack and white printouts from an old laser printer, the folder accompaningthe information is nothing special either.

out-dated
Thia book is out-dated.. the information it provides is to broad ... Read more

Product Description

Be Your Own Boss and Sell Your Expertise

Did you ever think you might be able to make money leading seminars to teach others what you know?Or promoting a dynamic speaker who motivates the crowds?Many people pay top dollar to attend seminars that teach them how to do something faster, better, more easily or more profitably-which gives you a great opportunity for profit.

This hands-on guide, completely updated with the latest trends and newest information, details how to plan seminars, webinars, and teleseminars for yourself or someone else from start to finish.Learn how to:

• Negotiate for great deals on halls, hotels and conference rooms
• Promote a business with almost no cash investment
• Use ingenious PR tactics that will draw attendees-and profits-like a magnet
• Test-market your subject matter before spending a dime
• Develop and sell CDs, books and other profitable materials

People who promote and produce seminars are making huge profits-and so can you!Get in on the action in this booming field today. ... Read more

Customer Reviews (4)

A Great Overview and Starting Point
The Startup series is a great help when you are planning your business strategy. It helps you look at things you may have not thought of. This book is easy to read. It can be read in a few hours and it is full of how to's and information that you will need in order to begin your seminar company.

you've gotta be kidding
one of the chapters begins as follows "Every business, like everybody, needs a base- a safe, secure spot ...".
a safe? a secure spot? you've gotta be kidding. you need an office for goodness sake! are you trying to fill another page with words?

if you ever ran a project of any type you don't need this book.
don't waste your money like we did.

Great book !!!
I bought this book because I was about to enter the seminar business and I am fully satisfied. When I started reading it I couldn't stop. This is a must read to anyone who is about sto jump into the seminar and workshop business. I would highly recommend to everybody. Plus I got it on time. you guys did a great job.

Great service!
This product gives very good information.

The book was received promptly and in excellent condition.

Thank you. ... Read more

Product Description

Download and Customize Every Business-Relevant Form
Tired of reinventing everyday business documents? Now there’s an easier way.From hiring the right people to selling your products or services, 200+ready-to-use business forms – available immediately via download -help you administer business activities accurately and consistently.

Covering all aspects of business, and applicable across may industries, this ultimate go-to resource provides forms relevant to:

Product Description
This digital document is an article from Indiana Business Magazine, published by Thomson Gale on June 1, 2006. The length of the article is 2074 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Building excellence: associated builders and contractors honors Indiana projects.(BUILDING INDIANA)
Author: Shari Held
Publication: Indiana Business Magazine (Magazine/Journal)
Date: June 1, 2006
Publisher: Thomson Gale
Volume: 50Issue: 6Page: 27(5)

Distributed by Thomson Gale ... Read more

Product Description

Home inspectors is one of the fastest-growing jobs in the real estate industry. This audio book explains what they do, how to find the most lucrative markets, and what equipment is needed.

Product Description
The Digital Business Monthly, brings you the latest and best information from the world of online advertising, technology and social media featuring informative Q&A's with notable industry leaders and companies, in-depth editorial and commentary as well as a look at the most notable trends in the industry. A worthwhile read for start-up companies to multinationals, covering topics from team building to corporate philanthropy to online direct marketing, Winning the Web delivers a sensible and balanced view of what you need to know in the area of digital business each month. ... Read more

Product Description
With the increasing globalization of the world's markets and economies, more firms than ever are looking for business information beyond their own national borders. Finding such information on the Web can be so overwhelming it is often hard to know where to start. The sites selected for this Web research guide are specific to the needs of the business researcher, providing rigorously evaluated and carefully annotated listings of global business information sources. Researchers will find resources that address common business needs such as finding financial information on a foreign company, identifying overseas buyers and suppliers, and finding a market research study or an industry analysis from another country. ... Read more

Product Description
Black Twin Cities announces the first issue of Black Twin Cities Magazine, a business, life and style publication geared towards the African-American population of Minnesota."Because Black Twin Cities was built on the premise of promoting small Black-owned businesses, I thought it fitting to dedicate the entire first issue to growing those same businesses." says La Juana Whitmore, owner of BlackTwinCities.com The first issue, aptly named The Big Business Issue, covers topics like: Five Things You Need to Do Now, How to Get a Small Business Loan or Grant and Self Publishing Made Easy. With sections on everything from style and beauty to health and travel, along with a special feature in every issue, Black Twin Cities Magazine promises to be the sought-after publication for African Americans in the Minneapolis/St. Paul area. ... Read more

Product Description
This digital document is an article from Indiana Business Magazine, published by Thomson Gale on November 1, 2005. The length of the article is 787 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: South-Central Indiana update: the region's top business stories.(SOUTH-CENTRAL REGIONAL REPORT)
Author: Kathy Mayer
Publication: Indiana Business Magazine (Magazine/Journal)
Date: November 1, 2005
Publisher: Thomson Gale
Volume: 49Issue: 11Page: 57(3)

Distributed by Thomson Gale ... Read more

Product Description
The staff of PC Magazine has developed special talents and created a special focus on e-business.They produce practical and comprehensive explanations of the entire e-business process, from e-purchasing through production management and on to customer relationship management.They have developed expertly designed infographics, detailed information, and comprehensive explanations along with practical insight and hints.Readers will learn the challenges and problems met by e-business, an e-business vocabulary, the practical fundamentals of e-business systems, the major players, and many tips on deployment.e-Business Essentials is for business managers, entrepreneurs, and professionals looking to implement and expand e-commerce in their business.Its also for start-up companies and small business owners. ... Read more

Customer Reviews (1)

The first book you should read on e-Business. Fun to read!
Confused over jargons and buzzwords such as CRM, MRO, B2B, B2E, e-Procurement? Loss in conversations about doing business over the Internet? Need a jump-start in understanding what e-Business and e-Commerce is all about? Then look no further. "E-Business Essentials" by Frank J Derfler may be the book you are looking for.

This book is probably the first of its kind that stresses on the importance of relationships in e-Business - relationships between your company and its customers, suppliers and employees.These relationships are the cornerstone to the three major building blocks of e-Business, Business to Consumer, Business to Business and Business to Employees.Each of these building blocks is discussed in details in its own section, substantiated with interesting real world case studies.

This book does not attempt to be a `how-to' manual.There are little or no technical design or architecture diagrams and definitely no code examples. Its main emphasis is on the `whys' and the `whats' of e-Business. Buzzwords and important concepts are conspicuously marked and defined in the margins of pages that discuss them.

Although written primarily for those with little or no exposure to the subject, it is by no means a 'Dummies' book. While it is written in layman's language and a style that is easy to understand, there are enough details to challenge the intellect.It will definitely lay a good foundation in the understanding of the fundamentals. Even those who have been in e-Business for a while will find this book refreshing and well organized. ... Read more

Product Description
This digital document is an article from Indiana Business Magazine, published by Thomson Gale on May 1, 2006. The length of the article is 1620 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Small business winners: Indiana business people and companies honored by the U.S. Small Business Administration.(SMALL BUSINESS)
Author: Kathy McKimmie
Publication: Indiana Business Magazine (Magazine/Journal)
Date: May 1, 2006
Publisher: Thomson Gale
Volume: 50Issue: 5Page: 14(6)

Distributed by Thomson Gale ... Read more

Product Description
This digital document is an article from Indiana Business Magazine, published by Curtis Magazine Group, Inc. on September 1, 2008. The length of the article is 605 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Anderson University: academic and Christian discovery.(Indiana College Guide)
Author: Gale Reference Team
Publication: Indiana Business Magazine (Magazine/Journal)
Date: September 1, 2008
Publisher: Curtis Magazine Group, Inc.
Volume: 52Issue: 9Page: SS1(3)

Distributed by Gale, a part of Cengage Learning ... Read more

Product Description
This digital document is an article from Indiana Business Magazine, published by Curtis Magazine Group, Inc. on December 1, 2008. The length of the article is 1066 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Northeast Indiana update: the region's top business stories.(REGIONAL REPORT: NORTHEAST)
Author: Kathy Mayer
Publication: Indiana Business Magazine (Magazine/Journal)
Date: December 1, 2008
Publisher: Curtis Magazine Group, Inc.
Volume: 52Issue: 12Page: 43(2)

Distributed by Gale, a part of Cengage Learning ... Read more

Product Description
This digital document is an article from Indiana Business Magazine, published by Curtis Magazine Group, Inc. on September 1, 2002. The length of the article is 1354 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Top business stories: Western Indiana update. (Regional Report: West).
Author: Susan Hayhurst
Publication: Indiana Business Magazine (Magazine/Journal)
Date: September 1, 2002
Publisher: Curtis Magazine Group, Inc.
Volume: 46Issue: 9Page: 56(4)

Distributed by Thomson Gale ... Read more

Product Description
This digital document is an article from Indiana Business Magazine, published by Thomson Gale on September 1, 2005. The length of the article is 884 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Western Indiana update: the region's top business stories.(REGIONAL REPORT: WEST)
Author: Susan Hayhurst
Publication: Indiana Business Magazine (Magazine/Journal)
Date: September 1, 2005
Publisher: Thomson Gale
Volume: 49Issue: 9Page: 45(2)

Distributed by Thomson Gale ... Read more