Product Description
If you’re like most business professionals, you could be losing$10,000, $100,000, or even $1 million a month on the Web! Catapultingyour business online is easier than you may think. Thanks to new andemerging developments in Web technology, you can immediately reach morenew customers — free. Plus, you can better leverage your “traditional”Internet marketing to get more traffic from the search engines and freepublicity from the press.

Internet marketing veteran andEntrepreneur columnist Catherine Seda reveals how to attract newcustomers, search engine spiders and the press, simultaneously. Usethis approach to skyrocket your sales while building your brand.

This book reveals the insider secrets of how to:
• Capitalize on social media, such as blogs, podcasts, and onlinevideo, while watching your profits soar from search engines, e-mail,and affiliate marketing.
• Maximize your exposure by building your online reputation as an industry expert.
• Recognize search engine spammers who will get your site banned and kill your cash flow.
• Mimic the successful Internet marketing techniques that have elevated the status of well-known sites.
• Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders.

This “non-techie” book is for: consultants, entrepreneurs, corporatemarketers, students, investors, journalists and adventurers. ... Read more

Customer Reviews (20)

Good introduction
How to Win Sales and Influence Spiders is a good introduction to the subject. Reading it is not a sleep aid like so many tech. books tend to be.

Perfect for a small business or consultant
This book is written for businesses who want to improve their on-line presence. Not a book about HTML code or tips for those savvy on web page technology. This book is straightforward, giving you simple strategies that can really generate some great ideas. Perfect for the small business owner or the consultant looking to broaden their marketing offerings.

Simple yet Powerful SEO Search Engine Optimization and Internet Marketing Tips that WORK!
Thank you, Catherine Seda for providing us with simple yet powerful SEO Search Engine Optimization and Internet Marketing Tips that WORK!

My copy of Seda's "How to Win Sales & Influence Spiders" looks like a college text book after 3 semesters: it is heavily bookmarked, with a bounty of scribbling and highlighting! Almost every page has a practical tip worth the nothing and applying. A full 10 chapters and 186 pages of SEO and Internet marketing content for about the price of 5 Caramel Macchiatos - what a deal!

I appreciate the author's successful attempt at creating a fluid "flow" from topic to topic, and chapter to chapter. It makes for easy reading, although I DO admit that I find myself stopping SO often to re-read and highlight the MANY useful and practical tips that are so generously littered all over this book!

Case studies and interviews with real clients and tech gurus make for interesting and captivating reading. Very authentic - and very effective! I ALWAYS want to know whether OTHERS have found the tips effective. These case studies/interviews are great testimonials!

I recommend Catherine Seda's "How to Win Sales & Influence Spiders"! It's a five-thumbs-up read and has ALREADY helped me gain traction in my own SEO and internet marketing efforts!

Great .. Just Great
Just when I was ready to wipe the dust off of my Internet Marketing Books to "brush up" from just a year ago, out comes this book.

After reading this book, I realize now that my "other" books seem antiquated. I have no need for them now as "Win Spiders" has introduced me to the next generation of Web Buzz and Marketing.

Catherine Seda really has her finger on the pulse as this book opens your eyes to what is working now and what is not working.

If your not using these techniques this book teaches, your behind the eight ball. I would like to see a full blown "course" from the author as I will be the first in line to own it.Great Job !!

A non-techie book about Internet marketing aimed at people who are not yet savvy about the subject. Not a step-by-step guide.

I liked this book. It covers Internet marketing in a pretty thorough manner. There's material about online public relations or reputation and credibility building. And there's coverage of online advertising. The book is split into two parts and ten chapters as follows:

I. Using public relations for longterm success (Chapters 1-5)
II. Making online advertising profitable for your business (Chapters 6-10)

1. Winning the SEO battle
2. Leveraging articles for the Web
3. Blogging for business
4. Networking in social media
5. Broadcasting your message
6. Connecting through email
7. Unleashing an affiliate force
8. Maximizing pay-per-click
9. Reaching out through contextual advertising
10. Targeting shopping communities

The book is well written and outlined pretty well. I'm not sure chapters 6 and 10 belonged in Part II, but who knows? And I'm not sure it is possible to UNLEASH an affiliate force (Chapter 7). But who knows? I would have liked the book better if chapters 1-6 and 10 had been included in the main body of the book. And the advertising and referral fee stuff were included in a short appendix section or saved for another book.

I think chapters 2, 3, and 5 were intimately related. And I would have kept them together instead of breaking them up by inserting Chapter 4 as the author did. And Chapter 5 (podcasting) could have been split into two chapters with one being about streaming audio and the other being about streaming video. 4 stars! ... Read more

Product Description
This digital document is an article from Soft-Letter, published by Soft-letter on January 24, 1997. The length of the article is 337 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Concept testing on the Web. (On Technology tests software on the Web) (Company Business and Marketing)
Publication: Soft-Letter (Newsletter)
Date: January 24, 1997
Publisher: Soft-letter
Volume: v13Issue: n11Page: p3(1)

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This book constitutes the proceedings of the 7th Workshop on E-Business, WEB 2008, held in Paris, France, on December 13, 2008. As a pre-ICIS workshop, it provided an open forum for e-business researchers and practitioners to share research findings, explore novel ideas, discuss success stories and lessons learned, and map out major challenges with regard to the design of e-business systems.

The 17 papers presented were carefully reviewed and selected from a total of 31 full papers and 30 research-in-progress papers that were accepted for presentation at the workshop from a large number of submissions. The topics covered are electronic markets, electronic services, radio frequency identification, service-oriented architectures, virtual communities, and Web intelligence.

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This digital document is an article from T H E Journal (Technological Horizons In Education), published by T.H.E. Journal, LLC on February 1, 1999. The length of the article is 335 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Student Journalists Get Published on the Web.(Company Business and Marketing)
Publication: T H E Journal (Technological Horizons In Education) (Refereed)
Date: February 1, 1999
Publisher: T.H.E. Journal, LLC
Volume: 26Issue: 7Page: 68(1)

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This digital document is an article from Trial, published by Association of Trial Lawyers of America on December 1, 1998. The length of the article is 969 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Media and business sites on the Web.(Brief Article)
Author: Peter C. Quinn
Publication: Trial (Magazine/Journal)
Date: December 1, 1998
Publisher: Association of Trial Lawyers of America
Volume: 34Issue: 13Page: 90(1)

Article Type: Brief Article, Directory

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This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on May 31, 1999. The length of the article is 1048 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Carriers, Agents Could 'Bid' For Business On Delphi Web Site.(ebix.mall)
Author: Ara C. Trembly
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: May 31, 1999
Publisher: The National Underwriter Company
Volume: 103Issue: 22Page: 1

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This digital document is an article from Modern Machine Shop, published by Thomson Gale on February 1, 2006. The length of the article is 462 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Metalworking business links.(On The Web)
Author: Allan Sweatt
Publication: Modern Machine Shop (Magazine/Journal)
Date: February 1, 2006
Publisher: Thomson Gale
Volume: 78Issue: 9Page: 34(1)

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This digital document is an article from Mississippi Business Journal, published by Venture Publications on October 6, 2003. The length of the article is 319 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: MDOT streaming on Web.(Strictly Business)(Mississippi Department of Transportation traffic information services)(Brief Article)
Publication: Mississippi Business Journal (Magazine/Journal)
Date: October 6, 2003
Publisher: Venture Publications
Volume: 25Issue: 40Page: 16(1)

Article Type: Brief Article

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This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on August 18, 2003. The length of the article is 894 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Lawyer's 'blog' generates a Web of business.(Fly on the wall)(Martin Schwimmer on patent law)
Publication: Westchester County Business Journal (Magazine/Journal)
Date: August 18, 2003
Publisher: Westfair Communications, Inc.
Volume: 42Issue: 33Page: 39(1)

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This book is based on a selection of thoroughly revised and extended best papers from the 8th Workshop on E-Business (WEB 2009) held in Phoenix, AZ, USA, on December 15th, 2009.

The 29 papers, which were selected from 70 presentations at the workshop, highlight the enormous developments and potential of e-business at a time when new technologies like cloud computing, collective intelligence, and multi-sided platforms are burgeoning. Among the topics covered are Web-based information systems, RFID and supply chain management, process modeling and standardization, security and privacy issues, social networking and mobility, e-services and market mechanisms, IT portfolio management, and other special topics in e-business such as electronic invoicing.

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This digital document is an article from Fairfield County Business Journal, published by Westfair Communications, Inc. on September 16, 2002. The length of the article is 568 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Conservative approach works on the Web.(online business)(Brief Article)(Statistical Data Included)
Author: Dan Strempel
Publication: Fairfield County Business Journal (Magazine/Journal)
Date: September 16, 2002
Publisher: Westfair Communications, Inc.
Volume: 41Issue: 37Page: 3(1)

Article Type: Brief Article, Statistical Data Included

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This digital document is an article from Computer User, published by MSP Communications on October 1, 2002. The length of the article is 2341 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: A site of one's own: setting up a small-business Web site on a budget. (On Topic: Soho).
Author: James Mathewson
Publication: Computer User (Magazine/Journal)
Date: October 1, 2002
Publisher: MSP Communications
Volume: 20Issue: 10Page: 34(2)

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This digital document is a journal article from Information Processing and Management, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
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