Book Description
Intended for managers and decision-makers who would like to have a better understanding of the vast amounts of statistical information in today's global business and economic environment. By utilizing Microsoft Excel to perform statistical analyses in an interactive format, this completely electronic text will help the business professional to have a better understanding of how to use statistics to make better business decisions. ... Read more

Book Description
'Stats to Go' is a user-friendly guide for hospitality, leisure and tourism students who need to learn statistics and statistical techniques.

'Stats to go' is an ideal companion to hospitality, leisure and tourism studies as the breadth of coverage supports all taught numerical aspects of these types of course.Examples from hospitality, leisure and tourism organizations:
* licensed premises
* fast food outlets
* hotels
* theme parks
and their environments are used to illustrate key issues of the text.

The area of quantitative methods is one which many students find unapproachable or daunting. With the use of a clear learning structure, and a user friendly, non-theoretical approach, Buglear has created a text which students and lecturers alike will find indispensable.

Minimal use of technical language and provides clear definitions of essential terms and notations
Employs thematic and illustrative examples based on a variety of hospitality contexts
Emphasises 'interpretation' rather than 'technique' ... Read more

Customer Reviews (1)

Disappointed
Not at all what I expected - FAR too clinical - I am not a statitician and I felt like I need a refresher course in statistics to plow through this book.What I HAD expected was an overview of statistics of the industry which would help determine marketing efforts for the future.Much too difficult to use for that purpose. ... Read more

Book Description
'Stats Means Business' is an introductory textbook aimed at Business Studies students who require guidance in the area of statistics. It minimizes technical language, provides clear definition of key terms, and gives emphasis to interpretation rather than technique.

'Stats Means Business' enables readers to:

* appreciate the importance of statistical analysis in business
* understand statistical techniques
* develop judgment in the selection of appropriate statistical techniques
* interpret the results of statistical analysis

There is an overwhelming need for successful managers to be able to deal competently with numerical information and this text is developed with this in mind by providing worked examples and review questions which are rooted in viable business contexts.

Each chapter includes guidance on using Excel and Minitab to produce the analysis described and explained in the chapter. The start of every chapter identifies aims and summarizes content and each is written in an accessible style. Model solutions are provided for three problems in each chapter and further solutions are available on a web site to accompany the book.

The book is suitable for first year undergraduate courses, MBA Programmes and anyone who needs support and guidance in the area of statistics.

Minimizes jargon and provides a clear definition of terms
Worked examples and review questions are included to consolidate learning
A web site providing additional support material accompanies the book and can be found at http://www.bh/com/manuals ... Read more

Book Description
The Good News: After two straight years of decreasing sales, US online advertising will bounce-back next year. The Bad News: Recovery will be slow.Attention Marketing Managers, Advertisers, Ad Agencies, E-Mail Marketers and Content Providers:The Interactive Marketing Report analyzes the strategies that are reshaping today's online marketing universe-along with guidelines on how to take advantage of them.The report shows that while online marketing shares many similarities with offline marketing, a large portion of traditional advertisers and agencies still have not given the internet a fair trial. To raise comfort levels for those traditional marketers, the interactive marketing industry is simplifying the production of online advertising and employing established ad metrics such as reach/frequency.The changes have only just begun. Download Description
The Good News: After two straight years of decreasing sales, US online advertising will bounce-back next year. The Bad News: Recovery will be slow.Attention Marketing Managers, Advertisers, Ad Agencies, E-Mail Marketers and Content Providers:The Interactive Marketing Report analyzes the strategies that are reshaping today's online marketing universe-along with guidelines on how to take advantage of them.The report shows that while online marketing shares many similarities with offline marketing, a large portion of traditional advertisers and agencies still have not given the internet a fair trial. To raise comfort levels for those traditional marketers, the interactive marketing industry is simplifying the production of online advertising and employing established ad metrics such as reach/frequency.The changes have only just begun. ... Read more

Book Description
Though we heavily rely on historical performance, the figures reported in this report are not historical but are forecasts and projections for the coming fiscal year.The forecasts are updated quarterly.This particular report was updated in the last quarter.In order to maintain comparability over time and across companies and countries, we use an index system.In the case of a firm's assets, we treat the total assets as equaling 100, irrespective of the value of the local currency.All other assets are then calculated as a percent from total assets.In this way, the structure of the firm's assets can be easily interpreted and compared with international benchmarks.For liabilities, total liabilities and equity are indexed to equal to 100.For the income statement, total revenue is indexed to equal 100, and all other figures are calculated as a percent of these figures.Ratios are projected using raw financial statistics and, as ratios, are therefore comparable.The source(s) for the various raw statistics include public filings, corporate releases, and various other data sources.
Given a company's financial structure, the resulting figures are benchmarked across "leading competitors".In choosing the leading competitors, Icon Group chooses only those firms with sound financial situations or those not undergoing radical restructuring, or where random volatility, mergers, or bankruptcy affects financial performance.
Since the calculation of competitors' benchmarks proceeds in a similar fashion, but are aggregated across all competitors, one can directly conduct a financial gap analysis.Here, Icon Group graphically reports, for each part of the financial statement, the larger gaps that the firm has vis-a-vis the leading competitors.A gap need not be a bad sign.Rather, it is simply a substantial difference that might merit further attention or signal a firm's relative strength or weakness for tDownload Description
Though we heavily rely on historical performance, the figures reported in this report are not historical but are forecasts and projections for the coming fiscal year.The forecasts are updated quarterly.This particular report was updated in the last quarter.In order to maintain comparability over time and across companies and countries, we use an index system.In the case of a firm's assets, we treat the total assets as equaling 100, irrespective of the value of the local currency.All other assets are then calculated as a percent from total assets.In this way, the structure of the firm's assets can be easily interpreted and compared with international benchmarks.For liabilities, total liabilities and equity are indexed to equal to 100.For the income statement, total revenue is indexed to equal 100, and all other figures are calculated as a percent of these figures.Ratios are projected using raw financial statistics and, as ratios, are therefore comparable.The source(s) for the various raw statistics include public filings, corporate releases, and various other data sources.
Given a company's financial structure, the resulting figures are benchmarked across "leading competitors".In choosing the leading competitors, Icon Group chooses only those firms with sound financial situations or those not undergoing radical restructuring, or where random volatility, mergers, or bankruptcy affects financial performance.
Since the calculation of competitors' benchmarks proceeds in a similar fashion, but are aggregated across all competitors, one can directly conduct a financial gap analysis.Here, Icon Group graphically reports, for each part of the financial statement, the larger gaps that the firm has vis-a-vis the leading competitors.A gap need not be a bad sign.Rather, it is simply a substantial difference that might merit further attention or signal a firm's relative strength or weakness for t ... Read more

Book Description
Though we heavily rely on historical performance, the figures reported in this report are not historical but are forecasts and projections for the coming fiscal year.The forecasts are updated quarterly.The source(s) for the various raw statistics include public filings, corporate releases, and various other data sources.
Given a company's financial structure, the resulting figures are benchmarked across "leading competitors".In choosing the leading competitors, Icon Group chooses only those firms with sound financial situations or those not undergoing radical restructuring, or where random volatility, mergers, or bankruptcy affects financial performance.
Since the calculation of competitors' labor ratios proceeds in a similar fashion, but are aggregated across all competitors, one can directly conduct a gap analysis.Here, Icon Group graphically reports, for each labor productivity area the larger gaps that the firm has vis-a-vis the leading competitors.A gap need not be a bad sign.Rather, it is simply a substantial difference that might merit further attention or signal a firm's relative strength or weakness for the coming fiscal year...Download Description
Though we heavily rely on historical performance, the figures reported in this report are not historical but are forecasts and projections for the coming fiscal year.The forecasts are updated quarterly.The source(s) for the various raw statistics include public filings, corporate releases, and various other data sources.
Given a company's financial structure, the resulting figures are benchmarked across "leading competitors".In choosing the leading competitors, Icon Group chooses only those firms with sound financial situations or those not undergoing radical restructuring, or where random volatility, mergers, or bankruptcy affects financial performance.
Since the calculation of competitors' labor ratios proceeds in a similar fashion, but are aggregated across all competitors, one can directly conduct a gap analysis.Here, Icon Group graphically reports, for each labor productivity area the larger gaps that the firm has vis-a-vis the leading competitors.A gap need not be a bad sign.Rather, it is simply a substantial difference that might merit further attention or signal a firm's relative strength or weakness for the coming fiscal year... ... Read more

Book Description
DoubleClick projects that e-mail marketing budgets will increase by 17.0% in 2002 - nearly twice the rate of other types of online marketing, which are expected to gain 9.0%, or TV, print and radio, which are all expected to decrease. It also reports that 61% of marketers plan to increase their e-mail marketing budget in 2002, with only 5% decreasing. The low cost is one of the major factors driving e-mail marketing's growth.If you are in advertising, sales, media, CRM, marketing or business development, the E-Mail Marketing: Strategies, Stats, Techniques & Tools report contains information that can help you use e-mail for advertising, sales and CRM more effectively.E-Mail Marketing gives you detailed analysis on Why E-Mail:Is the interactive marketing tool of choice for tough times.Meets both branding and direct-response goals.Can misfire or catch fire based on technology choices.Does not have to look like spam.Has the power to turn privacy concerns into opportunities.And much, much more... E-Mail Marketing: Strategies, Stats, Techniques & Tools is comprehensive. At 188 pages, and 209 charts and graphs, the report gathers the latest findings from leading marketing and online communications researchers and tracks the steady growth of e-mail marketing and shows why it is rapidly becoming one of a marketer's sharpest tools. Download Description
DoubleClick projects that e-mail marketing budgets will increase by 17.0% in 2002 - nearly twice the rate of other types of online marketing, which are expected to gain 9.0%, or TV, print and radio, which are all expected to decrease. It also reports that 61% of marketers plan to increase their e-mail marketing budget in 2002, with only 5% decreasing. The low cost is one of the major factors driving e-mail marketing's growth.If you are in advertising, sales, media, CRM, marketing or business development, the E-Mail Marketing: Strategies, Stats, Techniques & Tools report contains information that can help you use e-mail for advertising, sales and CRM more effectively.E-Mail Marketing gives you detailed analysis on Why E-Mail:Is the interactive marketing tool of choice for tough times.Meets both branding and direct-response goals.Can misfire or catch fire based on technology choices.Does not have to look like spam.Has the power to turn privacy concerns into opportunities.And much, much more... E-Mail Marketing: Strategies, Stats, Techniques & Tools is comprehensive. At 188 pages, and 209 charts and graphs, the report gathers the latest findings from leading marketing and online communications researchers and tracks the steady growth of e-mail marketing and shows why it is rapidly becoming one of a marketer's sharpest tools. ... Read more

Book Description
The UK Civil Aviation Authority figures cover passengers flying from and to all UK airports including those in the Channel Islands and the Isle of Man. The statistics represent 'Terminal Passengers' only and do not include Transit Passengers.Download Description
The UK Civil Aviation Authority figures cover passengers flying from and to all UK airports including those in the Channel Islands and the Isle of Man. The statistics represent 'Terminal Passengers' only and do not include Transit Passengers. ... Read more

Book Description
Focusing on the kibbutz movement in Israel, this text examines communal socialist industry and the consequences of its embeddedness within a national polity and the global market economy. The subject is located within the debates about the internationalization of capitalism and parallel debates about the future of socialism within the global market economy. The text also explores the management and organization of kibbutz industry as an essential feature of communal socialism. ... Read more