Product Description
If you are a farmer, market manager or city planner and want to succeed at farmers markets, The New Farmers' Market: Farm-Fresh Ideas for Producers, Managers & Communities is the book for you! Written by Vance Corum, Marcie Rosenzweig, and Eric Gibson, The New Farmers' Market covers the latest tips & trends from leading-edge sellers, managers and market planners all over the country. FARMERS/VENDORS: Best products to grow & sell; insurance, rules & regs; booth design & structure; product display & appearance; containers; line handling; bagging/packaging; sampling; price signs & labels; setting prices; cash-handling & security; recordkeeping; hiring & training employees; selling tips & styles; customer service; educating customers about products; recipes; boosting sales via the internet, & more! MARKET MANAGERS/PLANNERS: Planning & starting a market, recruiting farmers; market master; legal advice, rules & regs; 46 pages on promotion: special events; co-promotions with community groups; media coverage; market newsletter; setting up a market web site; market issues including farmer-grown, market mix, supermarket competition, etc.; building community support & educating the public about local agriculture; farmers' market resources (articles, books & tapes, web sites, etc.), & more. ... Read more

Customer Reviews (9)

highly recommended
I liked this book alot and used it to start our booth at market.Interesting and easy to read.Lots of great info.

It's a keeper
I found this book to be very informative with creative ideas on marketing products. It is just what I was looking for.

Love, love, love this book!
I plan on selling at our local farmers market in the spring of 2008. In the meantime, I am reading and learning as much as possible to do so. This book is amazing! From the use of color, the importance of signs for your stall, information on marketing and so much more, this book does not disappoint! Fun to read, interestingly written, packed with information this book is more than a winner! Two green thumbs up! I'm on my second read now and will likely read it several more times over the winter, and refer to it often for many years. You will not be disappointed in this book!

Easy to Read and great info
I bought this the other day and I am so glad that I did.We are moving to NC and going to start a hobby farm and sell at local produce markets.This is a great book.A true wealth of information and to think I almost didn't buy it. Can't go wrong with this book.

Worth Every Dollar
I have never before read a book with so much detailed information that still manages to give a great over view of it's subject.If you are into marketing your own produce, at your own stand or in a farmer's market, you are going to want to have this book.If you want to start a Farmer's market, this book is beyond value, it is a bible. ... Read more

Product Description
This is a reproduction of a book published before 1923.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process.We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide.We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

Product Description
The debate about the pros and cons of globalization has become increasingly polarized and yet the voices of the rural poor are seldom heard. This book rises above the fray to examine what is happening at the interface between globalization and producers in the South.

Based on extensive fieldwork from the sweeping grasslands of Patagonia to the coffee farms of Ecuador, the authors illustrate the practical obstacles that farmers face in accessing markets, above all, the difficulties of meeting market demands for large quantities of high quality produce in continuous supply. By focusing on eight different products- bananas, coffee, potatoes, coca, wine, sheep, forestry and the Andean grain quinoa- the impact of the global market developments upon smallholder farmers is richly described.

The authors draw lessons from both the success stories and the farmers' frustrated attempts to benefit from market opportunities. They point the way to the changes in policies and markets that are needed, and to practical interventions where development professionals can have a real impact.This book complements existing texts on the macro level of globalization to provide an accessible southern perspective on the debate. ... Read more

Product Description
This digital document is an article from Tea & Coffee Trade Journal, published by Lockwood Trade Journal Co., Inc. on April 1, 1992. The length of the article is 1071 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Puerto Rico aims for share of burgeoning U.S. gourmet market. (coffee farm, Yauco Selecto)
Author: Ronald C. Flores
Publication: Tea & Coffee Trade Journal (Magazine/Journal)
Date: April 1, 1992
Publisher: Lockwood Trade Journal Co., Inc.
Volume: v164Issue: n4Page: p36(3)

Distributed by Thomson Gale ... Read more

Product Description
This book is the first systematic attempt to address emerging land markets and their implications for poverty, equity, and efficiency across a number of African countries. The high incidence of poverty and the need for increased agricultural productivity remain acute in rural areas of sub-Saharan Africa, where a lack of secure land rights and a growing scarcity of land relative to the size of the population are becoming increasingly critical issues. Indeed, land issues in the region are high on the international policy agenda. Yet our knowledge about land tenure security and other rural factor markets (such as labor, oxen,manure, purchased inputs, and credit) is far from adequate to formulate sensible policies.

The case studies in the book show that, while land markets and especially informal markets have been rapidly emerging in densely populated parts of Africa and have generally been to the benefit of the poor, their functions remain imperfect. This is due to policy-induced tenure insecurity and the fragmentation of agricultural land. Applying rigorous quantitative analyses, the book provides a basis for taking into account the role of land markets in national land policies. All too often, the authors argue, land policies have been extreme, either prohibiting all land transactions or giving unrestricted freehold rights to a small elite at the expense of the poor. From the long experience in Asia, it is known that such policies are detrimental to both production efficiency and equity of land use. The authors argue that future policies in Africa should work with the markets. Regulations should be imposed only with careful testing that they are having the intended effects.

The Emergence of Land Markets in Africa is a resource for teaching in developed and developing countries, as it provides both comprehensive reviews of the literature and detailed case studies. It is intended to facilitate the dialogue between researchers and policymakers, as well as inspire researchers to go further in their investigations and build an even stronger basis for good policies. ... Read more

Customer Reviews (1)

College-level collections strong in African studies and international policy issues will thus find this a key acquisition
THE EMERGENCE OF LAND MARKETS IN AFRICA is the first systematic attempt to address emerging land markets and their implications for poverty and equality across a number of African countries. Land issues and land usage is key among international policy agendas, yet there's been relatively little information on the market to help in decision-making processes. College-level collections strong in African studies and international policy issues will thus find this a unique, key acquisition.
... Read more

Product Description
What is market orientation in the food sector, and how can foodcompanies become more market-oriented? This book investigates thesequestions through an empirical study of selected Danish food companiesand their activities in three important export markets: France,Germany, and the United Kingdom. The book is divided into three sections. The first explores theconcept of market orientation and how it relates to developingcompetitive advantage. The second discusses in detail how marketknowledge can be gained, and the final section focuses on how thisknowledge, once generated, can be put to use in a food company duringprocess and product development. ... Read more

Customer Reviews (2)

super reference
an excellent resource on the topic, extensive information on every aspect of the development of wholesale markets, not an operational guide, but does give you a feel for the type of operation.

Excellent!!
The Handbook of Wholesale Markets Worldwide best book of Design & Planning InWholesale Markets... ... Read more

Product Description
This digital document is an article from Farm Journal, published by Thomson Gale on November 4, 2005. The length of the article is 479 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Today's market action took back gains in soybeans.
Author: Bob Utterback
Publication: Farm Journal (Magazine/Journal)
Date: November 4, 2005
Publisher: Thomson Gale
Page: NA

Distributed by Thomson Gale ... Read more

Product Description
Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success. ... Read more