Book Description
101 Ways to Market Your Language Program: A practical guide for language schools and programs is an easy-to-read book designed for language educators and program managers. It discusses fundamental marketing principles in an educational context, using examples specific to language programs. ... Read more

Customer Reviews (4)

A great resource
Eaton provides a very practical guide for anyone who needs to market a language program. Her keen understanding of the subject matter, combined with practical action steps, will help any language school maintain enrollments and keep students coming through the door.

A Treasure Trove of Information!
This practical, well organized and easy to use book, is a valuable resource for language schools and virtually all other types of schools and educational programs.The marketing strategies are invaluable and many can be adapted for marketing other educational learning centers and small businesses.I have used some of Sarah's ideas in setting up and marketing my own company and am eagerly awaiting her upcomgin book geared specifically to marketing small businesses.

Cynthia Beare
Teacher, Author and Freelance Writer
Calgary, AB

A breath of fresh air
"101 Ways to Market Your Language Program" is an insightful and practical guidebook for marketing novices and professional alike. It presents valuable ideas for language schools and programs. Sarah Eaton provides ways to help you assess your offerings, develop strategies, write effective promotional material, design a web page, and evaluate your efforts. Sarah's
work is like a breath of fresh Canadian air flowing through an otherwise stagnant, academic. myopic wasteland.

-Bob Topor

Higher Education Marketing Senior Consultant,
Author, Lecturer, Publisher
Retired, Stanford University
Senior Consultant, Topor Consulting Group International.

A much needed guide language program marketers
This is a much needed guide for language schools or anyone venturing into this area of marketing. Author Sarah Eaton draws on her wealth of real life experiences to highlight the crucial steps involved with successfully marketing a language program.

The book is divided into several relevant categories for language program marketers.It covers every single step, starting from the formulation stages of the language program to the necessary steps to take once the language program is finished.The books is a resource - it allows the reader to draw on different parts of the book when the right time arrives.Having said that, the book is so easy to read that reading the book cover to cover will happen before you know it! These suggestions are each valuable in their own unique way; any one of them will improve a marketing program.

This book offers the best of its kind thus far.Every single one of the 101 ideas is easy to understand.It's easy to read and practical; a valuable gem for any language school. ... Read more

Book Description
To help you better serve special needs children, PRO-ED presents Speech, Language, and Hearing Programs in Schools: A Guide for Students and Practitioners. While other resources may provide the basics, this book brings a comprehensive approach to improving your students' communications skills. Three logically organized, interrelated sections, (Foundation, Program Implementation, and Contemporary Issues) help readers increase their knowledge base by gaining a solid understanding of the principles andpractices underpinning today's learning disability movement. ... Read more

Customer Reviews (1)

Like New
I found that this book was just as it was advertised. Like new... I am satisfied... ... Read more

Book Description
To help you better serve special needs children, PRO-ED presents Speech,Language, and Hearing Programs in Schools: A Guide for Students andPractitioners. While other resources may provide the basics, this bookbrings a comprehensive approach to improving your students' communications skills. Three logically organized, interrelated sections, (Foundation,Program Implementation, and Contemporary Issues) help readers increasetheir knowledge base by gaining a solid understanding of the principlesand practices underpinning today's learning disability movement. ... Read more

Book Description

Book Description
This digital document is an article from The Register-Guard (Eugene, OR), published by Thomson Gale on October 1, 2006. The length of the article is 730 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Center crosses cultural divide.(Schools)(The program is for families facing a language barrier as their children attend school)
Author: Gale Reference Team
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: October 1, 2006
Publisher: Thomson Gale
Page: c1

Distributed by Thomson Gale ... Read more

Book Description
The best of middle school teaching is "learning by doing" and is interdisciplinary. This book ties it all together and offers a complete, innovative program, from vision, through planning, implementation, and assessment. The program is accomplished through the collaboration of the school library media specialist and the language arts teacher. Senator outlines ways in which they can collaboratively plan, teach, and assess units which use language arts as tools. She includes specific instructional programs, suggestions for staff development, examples of questions, organizers, and units for grades six through eight, ideas for creating schedules, and methods of working together to develop materials for instruction. This program reflects the restructuring movement in American education. It emphasizes process as well as content, uses authentic material, and stresses interdisciplinary learning and learning by doing. The first part deals with literature as a subject and offers many practical units for the library media specialist and the language arts teacher to use in collaboratively teaching students inquiry and a framework for literature. Armed with these tools, students are able to read, discuss, think, and write about more challenging and interesting literature. Senator offers many ideas for "extending" literature through creative dramatics, storytelling, booktalks, and book shares. The second half of the book shows how to plan interdisciplinary units so that students, through resource-based learning, may learn to use new technologies and information problem-solving. The work also includes some units for elementary and secondary schools. Because of its innovative methods and practical ideas it will be a boon to library media specialists, language arts and English teachers, reading specialists, and library schools and undergraduate and graduate schools of education. ... Read more

Customer Reviews (1)

Informative and Practical
School media centers should support the curriculum. Ideally, teachers and school media specialists should collaborate to make the best use of all the resources in the school media center. However, too often both groups workin isolation, failing to capitalize on the potential benefits studentswould reap from their collaboration. This book is a great starting pointfor anyone seeking to establish greater collaboration between language artsteachers and school media specialists.Senator outlines a program whichincludes school media specialists and language arts teachers planning,teaching, and assessing together, rather than in isolation. In addition todescribing the program, Senator provides many useful sample resource unitsthat can be used immediately by teachers and school media specialists.Thebook primarily focuses on the middle school level, but Senator alsoincludes a chapter on how to adapt the program to elementary and secondarylevels. Overall, it is a wonderful idea source! Teachers, librarians, andmost importantly, students, should benefit from the use of a program likeSenator's. ... Read more

Book Description
This digital document is an article from The Register-Guard (Eugene, OR), published by Thomson Gale on December 14, 2006. The length of the article is 1068 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Review finds lack of diversity in schools.(Schools)(A team gives four language and alternative programs mostly good ratings)
Author: Gale Reference Team
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: December 14, 2006
Publisher: Thomson Gale
Page: d1

Distributed by Thomson Gale ... Read more

Book Description
Essay Writing for High School Students: A Step-by-Step Guide is an indispensable guide to help students' words leap off the page. Tailored specifically to high school students, it includes:

* Details on how to write a winning essay, whether for the college application or for a standardized test such as the SAT or ACT

* Real essays that illustrate how to develop sample ideas

* Advice on how to write an essay if you're under time and space restrictions

* Tips on how to write creatively and make your words come alive

... Read more

Book Description
Updated to cover the latest opportunities and complexities posed by new technologies, this guide gives readers a comprehensive overview of the processes and procedures of developing, maintaining, and evaluating a collection at the building level. After describing the environment within which the collection exists, the authors present principles, techniques, and common practices of collection development. They discuss the issues that affect all collections, but must be resolved in accordance with the needs and goals of a particular collection, suggesting approaches to handling a wide range of situations and demands. Sources of support, including documents, agencies, associations, and Web sites, are also identified. In this edition, Van Orden and Bishop cover copyright (fair use) issues and Internet (acceptable use) policies in greater detail. They also address developing technologies (such as e-books, web sites and virtual libraries) in terms of their impact on information access, resource sharing, a ... Read more

Book Description
Media Center Discovery is a handy guide for you to use with your elementary and middle school students. They will learn to use the media center and develop the skills needed to access and use print, nonprint, and electronic library materials. The book contains an array of fun-filled and informative activities that support language arts and social studies courses in grades 5-8. Your students will learn by doing the book’s activities, which are designed to foster critical thinking skills, literacy skills, and research ethics. The lessons presented in this easy-to-use book can be used in any sequence, and each activity is followed with an assessment or evaluation. For quick access and easy use the book is organized into eleven sections. ... Read more

Book Description
This digital document is an article from The Register-Guard (Eugene, OR), published by The Register Guard on May 16, 2003. The length of the article is 541 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Students make their plea to save French program.(Schools)(Springfield budget committee hears testimony to spare language classes)
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: May 16, 2003
Publisher: The Register Guard
Page: D1

Distributed by Thomson Gale ... Read more