Product Description
The Ultimate guide to entertainment marketing in what Barry Avrich is calling “ the decade of distraction”. Filled with valuable insight, tools and professional advice from those who have produced and marketed blockbusters and thousands of sold out events, Selling The Sizzle 2: The Sequel is must read before launching any kind of entertainment event. Selling The Sizzle 2: The Sequel is an updated copy of Avrich’s previously successful book Selling The Sizzle and now features new chapters on promotions and product placement. ... Read more

Book Description
`Each of the 30 tricks/experiments in this revised edition [of a 1976 title] begins with a list of easy-to-find materials and is followed by a description of the set up. [Cobb also] clearly explains the scientific principles behind the demonstrations [and] emphasizes proper cautions when using fire or poisonous substances.… [The] pen-and-ink illustrations are simple, attractive and detailed.'—SLJ.

... Read more

Book Description
This digital document is an article from The Register-Guard (Eugene, OR), published by The Register Guard on October 1, 2004. The length of the article is 579 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Illusionist plans to appear, disappear.(Entertainment)(Magic will be in the air as David Copperfield hijacks the Hult Center)
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: October 1, 2004
Publisher: The Register Guard
Page: T16

Distributed by Thomson Gale ... Read more

Book Description
This digital document is an article from The Register-Guard (Eugene, OR), published by Thomson Gale on December 27, 2007. The length of the article is 1090 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The weird and the wonderful.(Entertainment)(Mozart's 'Magic Flute': Lovely music and an odd story)(Opera review)
Author: Gale Reference Team
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: December 27, 2007
Publisher: Thomson Gale
Page: E31

Article Type: Opera review

Distributed by Thomson Gale ... Read more

Book Description
This digital document is an article from The Register-Guard (Eugene, OR), published by The Register Guard on January 17, 2003. The length of the article is 1375 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Wooten fans ready for musical magic.(Entertainment)
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: January 17, 2003
Publisher: The Register Guard
Page: T14

Distributed by Thomson Gale ... Read more

Book Description
This digital document is an article from Winnipeg Free Press, published by Thomson Gale on January 28, 2008. The length of the article is 598 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Wooden Nickel's Buffalo stuck in the scrap heap; Performance misses Mamet's magic.(Entertainment)
Author: Gale Reference Team
Publication: Winnipeg Free Press (Magazine/Journal)
Date: January 28, 2008
Publisher: Thomson Gale
Page: d3

Distributed by Thomson Gale ... Read more

Book Description
This digital document is an article from The Register-Guard (Eugene, OR), published by Thomson Gale on September 16, 2005. The length of the article is 539 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Familiar voice says farewell to station's morning fans.(Entertainment)(Magic 94.5 personality Storm Kennedy leaves radio to follow theater pursuits)
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: September 16, 2005
Publisher: Thomson Gale
Page: D1

Distributed by Thomson Gale ... Read more

Product Description
John Pooley's World of Magic is proud to present magic from a few of our favorite suppliers... Celebrating our 11th year serving the magic fraternity! ... Read more

Product Description
Stiff tan wrappers (pb) as isued, 27pp, Published by Max Holden, NY, no date (copyright date 1945 on title page). Edited by John J. Crimmins, Jr. Illustrated by Mardo. AUTOGRAPHED copy SIGNED PRESENTATION INSCRIPTION BY THE AUTHOR inside front cover: "Dear Jerry I hope you enjoy this my first brain storm. Your friend C. Mardo". Illustrated with b/w drawings ... Read more

Book Description
This digital document is an article from The Register-Guard (Eugene, OR), published by The Register Guard on October 17, 2004. The length of the article is 718 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: MAGIC DANCE.(Entertainment)(Ballet opens season with ``Midsummer Night's Dream'' - and some newer works)
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: October 17, 2004
Publisher: The Register Guard
Page: L3

Distributed by Thomson Gale ... Read more

Book Description
This digital document is an article from The Register-Guard (Eugene, OR), published by The Register Guard on April 2, 2004. The length of the article is 952 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Super pipes and 1 Guy's Magic Pipe.(Entertainment)
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: April 2, 2004
Publisher: The Register Guard
Page: T3

Distributed by Thomson Gale ... Read more

Book Description
This digital document is an article from The Register-Guard (Eugene, OR), published by The Register Guard on April 30, 2004. The length of the article is 755 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Young Trucks mixes a magic cocktail.(Entertainment)(The Derek Trucks Band melds jazz, blues and rock for `Soul Serenade')
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: April 30, 2004
Publisher: The Register Guard
Page: T3

Distributed by Thomson Gale ... Read more

Book Description
Magic: The Gathering, the most widely anticipated game of thedecade, is ready to be released for the PC...and Sybex has the OFFICIALand EXCLUSIVE strategy guide to the game. An estimated three millionpeople have been playing the Magic card game for years; now Microproseand Sid Meier (maker of Civilization) have created a magic computerfantasyland that should take the gaming world by storm. This book hasall the hints and strategies that every Magic player will need tosurvive in the ultimate virtual world. Sybex--and only Sybex--has theinside information from the creators of both the card and computergame. ... Read more

Customer Reviews (1)

A Basic Reference for the Magic:the Gathering CD-ROM
This book is a well written explanation of Magic and how the game's mechanics work. Its appendices of opponents' decks and trade value of cards is very useful. There is less on game specific strategy than I would have liked. The book avoids mentioning any loopholes or strategies that are particularly effective because of the limitations of the program's AI. That's why I call it a reference tool rather than an excellent all around text.

There is important information that is not contained in the book. For example, several program revisions have been released since the book was published. For a list of current bugs, glitches, hints, as well as things you only think are bugs in the game, please check out the bug lists at http://www.xs4all.nl/~bpm/mtgbugs.htm ... Read more

Book Description
Sensational marketing book for all entertainment, event and sponsorship projects supported by some of the top professionals in the industry. ... Read more

Customer Reviews (3)

MOVE OVER DAVID OGILVY
This is a superb tell all on how to inject the best ofHollywood into your business. From Broadway to Sunset Boulevard, this is is the new Ogilvy On Advertising. Bravo!

FUN, INFORMATIVE, USEFUL
I have been in the advertising world for 22 years and this is the first book I have read that cuts to the chase and abandons untested theory.The book is filled with advice from people who are specialists and guide you down the right path. It does not matter that this book is focused on entertainment marketing, it's rules and tips are universal. I also teach marketing and I will strongly recommend this book to my students and fellow teachers. Bravo Barry!

ESSENTIAL READING FOR ANY BIZ EXEC
This is the first business book I have read that is useful, insighful and intelligent. As a Broadway producer and businessman, i found the book to be wonderfully light and yet profound. If you are in marketing, sales or entertainment...YOU MUST READ THIS BOOK!! ... Read more