Book Description
This digital document is an article from The Register-Guard (Eugene, OR), published by Thomson Gale on September 29, 2006. The length of the article is 1194 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Adams saws traditional magic in half.(Entertainment)(The 23-year-old rebel prestidigitator makes expectations vanish)
Author: Gale Reference Team
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: September 29, 2006
Publisher: Thomson Gale
Page: E13

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Product Description
3-1/2" x 5-1/16" Step-by-Step directions on how to; Float a Match*Deal A Royal Flush Every Time*Make Coins Disappear*Spin Cards Into A Hat*Make A Knot Vanish*Change A Spoon Into A Knife*Suspend A Dollar Bill. Plus many other mind-boggling puzzles, games, and illusions using ordinary objects: coins, cards, scarves, matches, etc. ... Read more

Product Description
Maroon textured boards. 199 pages well illustrated with detailed instruction for magic tricks using coins ... Read more

Product Description
Combo magazine issue #1. Special Poly Bagged Edition. Includes exclusive youngblood and Ken Kelly promo cards, Mr. Hero print, articles on Tekno Comix, Todd McFarlane, Ken Kelly, Rob Liefeld, How to play Magic the Gathering MTG, Video Game Tips, gaming card introductions, the latest news and prices for comics and non sports cards, action figures, video games, gaming and much more! ... Read more

Book Description
This digital document is an article from Proceso, published by CISA Comunicacion e Informacion, S.A. de C.V. on May 11, 1997. The length of the article is 504 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Sin cura mágica. ( Earvin 'Magic' Johnson visita México)(TT: Without a magic cure) (TA: Earvin 'Magic' Johnson visits Mexico)
Author: Francisco Ponce
Publication: Proceso (Magazine/Journal)
Date: May 11, 1997
Publisher: CISA Comunicacion e Informacion, S.A. de C.V.
Issue: n1071Page: p78(1)

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Product Description
50 page booklet illustrated with 80 magic tricks. "Books fight too!" When you are done reading this book take it to your nearest USO Canteen or send to Cmd Officer, 4th Service Command, Atlanta, Georgia for Army Library. ... Read more

Product Description
23 pages of tv magic tricks by Marshall Brodien, TV Magic LTD, Schaumburg ILL 60172 ... Read more

Book Description
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks—and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.Download Description
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks- ... Read more

Customer Reviews (6)

This Book Does NOT Suck
I received this book along with two others (one of which is titled "Smart Globalization" and I posted a review of that book on Amazon as well).Most of the reviewers share the same perspective on this book as me, so I'll keep this review short.Take a look at my rating.This book is entertaining and not boring.There you go.Buy it.It's worth your money.Trust me, I'd tell you if a book sucked or not.

Written in 2002 -- much still holds up in 2006 E360
Hi, full disclosure here -- I've also written about this space in several books and reports including the National Assn of Broadcasters MULTIMEDIA 2000 -- HOLLYWOODUSA section I wrote in 1994 and scores of articles for Film & Video Magazine, BUSINESS 2.0 and ad/entertainment trade pubs including HOLLYWOOD REPORTER, digitrends.net and imediaconnection.com where I still write about emerging entertainment platforms. But onto this book. Also I don't thing I've met either of the authors Al or Patricia FYI. Al's a professor of NYU and Patricia is the exec editor of Entertanment Managament magazine which I've never seen -- I'm sure it's good. (Couldn't find a link online) Anyway -- 12 chapters covering such topics as 1) Marketing basics 2) People & players 3) Movies 4) Network TV/Syndicatio/Radio 5) Cable and Satellite & PPV 6) Publishing 7) Music 8)Sports 9) Travel & tourism 10) LBE & experiential branding. I'm writing this the week that NBC decides to advertise on Youtube.com for it's fall shows. And I look in this index and only see about 5 pages for Internet. So take that with a grain of salt...I do LOVE that they include Sports, Travel & Tourism and one of my favorites LBE (location based entertainment & what they call experiential branding). They define the 4C's of Entertainment Marketing as 1) content 2) conduit 3) consumption and 4 convergence....In the new economy many of us believe that the 4C's that matter are a) connectivity, b) community c) commerce and d) content. As one of my pals says -- if you don't put butts in the seats it doesn't matter how cool the convergence is :)) COMMERCE COMMERCE -- making money while you sleep -- either advertising or sponsorship are crucial in the new arena of entertainment marketing. This book gives a great profile of Barry Diller who I believe is one of the old economy gurus who really GOT and GETS the new economy. Eisner and Ovitz are also mentioned-- neither are players anymore and I doubt whether many people want to follow Ovitz path...Disappointed to only see 2 pages on Sponsorship when it is SOOO big -- think NASCAR -- think PIXAR's CARS -- zillions of sponsors Only two pages on merchandising -- which I have to really disagree with -- since Jurassic Park -- most of the major films have made more money with merchandise-- T shirts/licensing etc than with their content! THE INDEX IS GREAT -- the book belongs on your shelf even if it's a bit dated-- good way to see how the world changed between 2002 and 2006 -- 4 years WOW -- now ESPN is on 12 platforms -- ranging from mobile to Internet to Broadband to Satelillite, PPV etc. And of course the rise of social networking -- Myspace.com and Youtube.com are changing how marketing is done daily. Xspace is what many people here in Hollywood call Myspace's promo of X-Men --really awesome promo.

Great breadth of coverage
This is a great compendium providing both breadth - film, cable TV, publishing, music, etc. are covered - with perspective since the narration works in recent and long-past history. In the movie section that was of particular interest to me, there was theory and also practical information such as some films aren't shown to press reviewers in advance, which is a sure sign the studio has little confidence in the appeal of these films. Etc. By the way, I'm author of "Marketing to Moviegoers" from Focal Press that covers once slice of "Marketing Revolution's" broad turf.

From A Former Student
This book mirrors the way Al teaches - colorful stories with rich insights into the industry.The book is a must read for anyone interested in the fabulous world of Media and Entertainment.It makes for an easy and fun read; most importantly when you are done, you actually remember what you read!
Al has had an illustrious career that he passionately and enthusiastically shares with his students.Now the rest of the world is privy to his wisdom.Read it, you won't be disappointed.

From A Former Student
This book mirrors the way Al teaches - colorful stories with rich insights into the industry.The book is a must read for anyone interested in the fabulous world of Media and Entertainment.It makes for an easy and fun read; most importantly when you are done, you actually remember what you read!
Al has had an illustrious career that he passionately and enthusiastically shares with his students.Now the rest of the world is privy to his wisdom.Read it, you won't be disappointed. ... Read more

Book Description
This digital document is an article from The Register-Guard (Eugene, OR), published by The Register Guard on July 15, 2005. The length of the article is 719 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: TEEN WIZ KID REALLY GETS AROUND.(Entertainment)(Marketing power, not magic powder, transports the hot book to grocery store shelves)
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: July 15, 2005
Publisher: The Register Guard
Page: A1

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Book Description
This digital document is an article from The Register-Guard (Eugene, OR), published by The Register Guard on November 3, 2002. The length of the article is 1690 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Pure magic comes to the stage.(Entertainment)(When a beauty embraces a beast)
Publication: The Register-Guard (Eugene, OR) (Newspaper)
Date: November 3, 2002
Publisher: The Register Guard
Page: L1

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Book Description
This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature. ... Read more

Book Description
This digital document is an article from Performing Arts & Entertainment in Canada, published by Performing Arts and Entertainment in Canada on September 22, 2002. The length of the article is 1413 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Fire in the streets: vancouver's Public Dreams makes communal magic. (Masquerade).
Author: Sarah B. Hood
Publication: Performing Arts & Entertainment in Canada (Refereed)
Date: September 22, 2002
Publisher: Performing Arts and Entertainment in Canada
Volume: 34Issue: 1Page: 34(2)

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Book Description
The Magic Kingdom is a full-length investigation of the life of Walt Disney, arguably the principal architect of mass culture in our time. By mid-century, "Uncle Walt" had become an American icon and was universally acknowledged as the spokesman for the American way of life; yet, paradoxically, he was instrumental in changing our social assumptions. Probing Disney's public life as a creative entrepreneur, Steven Watts argues that Disney reflected a central irony of modern American culture: while proclaiming a genuine allegiance to the values of an earlier age (self-reliance, the work ethic, the culture of domesticity, sexual inhibition), he also took the lead in creating the modern world of consumer self-fulfillment. His great creations - from Mickey Mouse to Disneyland - embody the transformation of American popular culture, moving from the satirical edge of what Watts calls the "sentimental populism" of the Depression era to the uncritical, celebratory "sentimental libertarianism" of the Cold War. Watts also digs deeply into Disney's private life, investigating his roles as husband, father, and brother and providing fresh insight into his peculiar psyche - his genuine folksiness and warmth, his domineering treatment of colleagues and friends, his deepest prejudices and passions. Full of colorful sketches of daily life at the Disney Studio and tales about the creation of Disneyland and Disney World, The Magic Kingdom offers a definitive view of one of the most influential Americans in the twentieth century. ... Read more

Customer Reviews (10)

Best All Around Disney Book
I've read the Gabler, Thomas, and Manheim (Quest for Community) books, and about 3 other books on Walt, and this was the best. Fantastic!

The Best Biography of Walt Disney Hands Down
Easily the best biography out there on Walt Disney hands down. It will never be topped. It neither kisses his hiney as Bob Thomas' studio sanctioned biography does, nor does it discount him as merely a low brow populist (as Richard Schickel did), nor lies about him as some sort of communist spy in order to sell books. Not only is this biography even handed, but Mr. Watts makes brilliant connections between Walt and his time that no other biographer had the insight to do. This is a fair, balanced, well organized, incredibly entertaining biography that really brings the real Walt Disney to life. Steven Watts is a genius biographer.

Walt Disney would have approved it!
I have read 4 biographies about this man ("An American Original," "The Disney Version," Mosley's "Disney's World: A biography," Eliot's "Hollywood's Dark Prince") and now I realize that I should have acquired this book before, so I wouldn't need to read all of the above stated books.
This book provides Walt's personal story, studio development, good and bad critics, Disney's place in history and his shaping of American culture. It is not biased, but gives a balanced view on a man and his company. It made me believe in this book, since I was very sceptical towards "truths" written in other Walt Disney biographies. In those, Walt was portrayed as either a perfect person, or a villain of the 20th century.
The Magic Kingdom is the balanced truth and the best biography of a man that shaped American culture without a doubt.

most in-depth biography yet
far and away the most in-depth biography ever written about a truly great great man. While reading it, you get the sense that you are there, shoulder to shoulder with Walt Disney while he and his brother, and his employees build an amazing company. Also provides the context wherein the company was being formed, and the trials and trevails that preceded building this great company. Any Disney fan would NOT be disappointed.

And now the Disney-sanitized academic view
I've probably read every book on Walt Disney. Most are carefully vetted by the studio and manage to tell exactly the same story. There's nothing wrong with that--there are no lies, just spin. Some of the books that are less "controlled" are more fun, however, like Jack Kinney's memoir "Walt Disney and Other Assorted Characters." Some that shake off the Disney thought police do so out of malice--Marc Eliot's "biography" of Walt Disney was deliberately mean-spirited and inaccurate, in my opinion.

In the last 20 years, we've seen a new breed of Disney book emerge that puts Walt Disney in context of the larger cultural picture. These volumes are dense and uninviting, but their view in general is that Walt was an uneducated slug and the people who bought his schlock were no better than he. "Disney Discourse," for example, or "Vinyl Leaves." Well, this book appears to be the Disney people's answer: An imposing academic look at the cultural history of the Walt Disney machine by a bona fide academic who has been lavished with information from the studio's archives.

Personally, I think the truth is inbetween. If all you read are this book and Bob Thomas' excellent biography, you'll have the facts and the current Disney Company spin, but you'll be missing the healthy cynic's view. Leonard Mosley's biography, "Disney's World" or Richard Schickel's "The Disney Version" supply that, while still admiring their subject. Or, for an academic view of the creation of Disneyland that's less Disneyized than Watts, try Karal Ann Marling's "As Seen on TV." ... Read more