Customer Reviews (1)

BEST RADIO PROGRAMMING BOOK EVER WRITTEN
This is the best book every written on the subject of Radio Programming. If you have to choose between four years of studying radio in college or reading this book....Choose the book! ... Read more

Customer Reviews (10)

SOMETHING SMELLED FISHY?, I WANT MY MONEY BACK!:-(
Well this book was an attempt, I'll give it that! However unless you are a labotomized "E" junkie, you would learn more after just 5 minutes in front of any cakewalk/protools program.This book comes second only tothe bullsh*t trip to MARS that NASA took with their spaceships and probes. If you bought that then buy this, if your smart you'll smell the stink amile away and look for other more intellectual material. My favorite websight is forever tainted by this what shame!!!!!

Disappointing
From what I have read from the reviews about the book from the other people here is quite disappointing. I am a professional disc jockey and have been in the business for the last 11 years and have played to crowdwith many different styles in using music programming. I am looking foranyone who can share and exchange views with me about club musicprogramming. Usingmusic tempo or using music energy or even whateveranyone can come up with to playing to crowd. Calling all Djs: answer me!!

What secrets?
Don't buy this book hoping to learn any "tricks of the trade" asthe title might suggest.The book is an introduction to the very *basics*of sequencing.The included midi files are dull and uninspired.

Don't bother unless you are a TOTAL beginner
Don't buy this book. All it is in reality is a half-baked user guide for Cubase. Don't think it is goign to tell you anything about 'programming', or anything useful. The sort of info we get here is "Place kick drums on eack crotchet beat of the bar to create a house rhythm".... WOW !!!I'd never have worked that out on my own.

Seriously, this is s--t, avoid.

Top notch guide to Cubase
As a beginner in the electronic music field. I was able to plough through this book with ease. Now I don't usually crow about the style of a book, but this was a wonderful read and helpful too. Don't hedge your bets and root out this book. Mr. Brown certainly knows his arse from his elbow. ... Read more

Product Description
Now in softcover, No Static shows why success in todayÕs corporate-controlled world of radio depends on putting personality and fun back on the air - and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and - ultimately - higher ratings leading to higher revenue. ... Read more

Customer Reviews (6)

Some Substance, mostly filler
A great read with some helpful tips for neophytes. This book offers some ideas that would be beneficial to someone just starting or about to start a radio career. If you have a few years experience, this book will tell you little information that you haven't read in industry magazines. For those obsessed with radio it is still worth buying because it chronicles an amazing career.

Remarkably lacking in content...
This books presents itself as a helpful guide to programmers, promoters, and everyday jocks for programming improvement. Surprisingly, the book was primarily based on author Quincy McCoy's own journey through the ranks in radio and his personal trials along the way. McCoy's story, albeit a testament of his talent, unfortunately lacks a great deal of content for those who are looking for a "book of good radio ideas". A better choice for today's programming staff, in more encyclopedic form and coming from another radio guru, is Radio: The Book, Fourth Edition by Steve Warren.

Worth the money
If you want a book that will get your mind stirring, this is it.

Curious about a career in Radio?
This book should be course-required reading for those aspiring to a career in radio.As a student studying broadcast communications this book has been invaluable at framing the industry and providing insight into the nuances of the medium.Mr McCoy has been a pioneer in the industry and has consistently inspired creativity in others... this book continues that trend.

A must read for anyone in radio
As a person in the radio industry, "No static" gives one the straight goods. Quincy MCCoy has become my new mentor. "No static" certinally has opened my eyes to a industry that I thought Iknew. If there is one book about the business we love to love, Q's book isa page tuner and a must read!!. ... Read more

Product Description
This book dispels the myth that the television industry is just giving viewers the programming they want to see and, thus, we as viewers are _responsible_ for the existence of shows like Fear Factor and yet another Survivor. In fact, Meehan explains, viewers exert no demand in the market. She also counters the idea that TV programs reflect our culture directly. Introducing us to the political economy of television, Meehan covers programming, corporate strategies, advertising, network _competition,_ and organizations that seek more industry accountability. She tells us why TV isn't our fault_and who's really to blame. ... Read more

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Provides a complete and practical understanding of daytime formats, demographics, and programming strategy.

... Read more

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“To my taste, the greatest American myth of cosmogenesis features the maladjusted, antisocial, genius teenage boy who, in the insular laboratory of his own bedroom, invents the universe from scratch. Masters of Doom is a particularly inspired rendition. Dave Kushner chronicles the saga of video game virtuosi Carmack and Romero with terrific brio. This is a page-turning, mythopoeic cyber-soap opera about two glamorous geek geniuses—and it should be read while scarfing down pepperoni pizza and swilling Diet Coke, with Queens of the Stone Age cranked up all the way.” —Mark Leyner, author of I Smell Esther Williams

Masters of Doom is the amazing true story of the Lennon and McCartney of video games: John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to co-create the most notoriously successful game franchises in history—Doom and Quake—until the games they made tore them apart.

Americans spend more money on video games than on movie tickets. Masters of Doom is the first book to chronicle this industry’s greatest story, written by one of the medium’s leading observers. David Kushner takes readers inside the rags-to-riches adventure of two rebellious entrepreneurs who came of age to shape a generation. The vivid portrait reveals why their games are so violent and why their immersion in their brilliantly designed fantasy worlds offered them solace. And it shows how they channeled their fury and imagination into products that are a formative influence on our culture, from MTV to the Internet to Columbine. This is a story of friendship and betrayal, commerce and artistry—a powerful and compassionate account of what it’s like to be young, driven, and wildly creative.


From the Hardcover edition.Amazon.com Review
Doom, the video game in which you navigate a dungeon in the first person and messily lay waste to everything that crosses your path, represented a milestone in many areas. It was a technical landmark, in that its graphics engine delivered brilliant performance on ordinary PC hardware. It was a social phenomenon, with individuals and companies hooking up networks specifically for Doom tournaments and staying up for days to blast away on them (well before the Internet went big-time). The game's publisher, id Software, used an unusual shareware marketing strategy (give away the first levels, charge for the more advanced ones) that worked very well. On top of it all, the gore-filled game raised serious questions about decency in products meant for use by school-age kids. Masters of Doom explores the Doom phenomenon, as well as the lives and personalities of the two men behind it: John Carmack and John Romero.

This book manages, for the most part, to keep clear of the breathless techno-hagiography style that characterizes many books with similar subjects. He tells the story of Carmack, Romero, and id--which includes far more than Doom and its successors--in novel style, and he's done a good job of keeping the action flowing and the characters' motivations clear. Some of the quoted passages of dialog sound like idealized reconstructions that probably never came from the lips of real people, but this is an entertaining and informative book, of interest to anyone who's let rip with a nail gun. --David Wall

Topics covered: The biographies of John Carmack and John Romero, and of their company, id Software. The development and marketing of all major id games (including Wolfenstein, Doom, Doom II, and Quake) get lavish attention. ... Read more

Customer Reviews (78)

A book that goes deep to show you the guts of 3D gaming as we know it
Masters of Doom is a masterpiece. In this book you will find all you need to know about id software, it's highs and lows and the beginning of a videogame revolution. Even if you're not a fan of id Software games,as long as you're a videogame enthusiast, you must read it.

The Awesome Tale of an Important Chapter in Gaming History
Masters of Doom tells the story of id Software: controversial makers of Doom, Wolfensetin 3d, and Quake.Focusing on "the two Johns" Carmack and Romero, David Kushner tells a can-do story of how a bunch of computer genius misfits were able to revolutionize the video game industry.Kushner follows id Software from the early days of "borrowing" computers from their day job to work on games on the weekend all the way through to hitting it huge with Doom and having more money than they knew what to do with.There are good times and bad, characters enter and leave, but Kusher goes an admirable job of telling both sides of the story.

I'm a professional game developer, and I got my start playing and modding games from id Software - so it was a real treat to be able to get a glimpse into how things went down behind the scenes.I've read this book a couple of times, and I can highly recommend it to anyone interested at all in any of this material.

Masters of Doom

This is the story of John Carmack and John Romero, and the computer game company, id Software, which they founded. Carmack is the graphics programmer behind Castle Wolfenstein 3-D, Doom, Quake, and others. Even though I have minimal experience with video games I found the story fascinating.

so so
I don't know why but I get bored reading the book, maybe is not the content, that is good, but maybe is how the story was told ...

A Surprising Story About Getting a Game Out the Door
I was reading other material about hacking and programming and I was consistently seeing this book title referenced. I knew about Doom from the Marine Corps and Columbine but I didn't know the people involved and the soap opera atmosphere that surrounded id Software. I found a copy and started reading and the more I read the more fascinated I became. I even used Google maps and Yout**e to see where they were and what it was like at the time. Yes, there's some issues with characters and whether they are important or not and how their background is delivered. Ex: Jay Wilbur was a bartender of TGI Fridays and was self taught programmer. Not until 20 pages later that the rest of his background comes out. He was so good at bar tending that he advised Tom Cruise during filming of "Cocktail". This should have all been given when Jay was introduced. There are many spelling errors but nothing serious. The first chapter starts out with John Romero at age 11 riding a dirt bike. About a page later when his mother remarries, his step father, John Schuneman, finds the "six-year-old" drawing Lamborghini sports car at the kitchen table. I know this is minor but I wouldn't want to read a story that has been embellished to make it more interesting than it is. Fortunately, the two Johns and the company was rising in the wake of the dot com bubble and a great deal of their activities were placed on line. I highly recommend the book even with the discrepancies. Go to yout**e and look with keywords "visit id software". It shows how the office looked at the time of Doom development. Finally, the company wasn't run like Apple or Microsoft. Anybody can be fired including the founders. It's like the mafia or "Survivor". You get your alliances and vote the person out. They leave with nothing. No stock shares or profits. It matters not what you did yesterday. Harsh. In the end, id Software shouldn't have existed. They used Softdisk time and resources to build their company and gave them only a discount in return. Softdisk had rights to all they did. That's what would have happened if they had done what they have done today. ... Read more

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"This is an important contribution to the literature on media history and institutions. The book also is written in an accessible style and definitely not aimed only at those in media or communication studies."--Janet Wasko, author of Hollywood in the Information Age: Beyond the Silver ScreenIn 1971, the Sloan Commission on Cable Communications likened the ongoing developments in cable television to the first uses of movable type and the invention of the telephone. Cable's proponents in the late 1960s and early 1970s hoped it would eventually remedy all the perceived ills of broadcast television, including lowest-common-denominator programming, inability to serve the needs of local audiences, and failure to recognize the needs of cultural minorities. Yet a quarter century after the "blue sky" era, cable television programming closely resembled, and indeed depended upon, broadcast television programming. Whatever happened to the Sloan Commission's "revolution now in sight"? In this book, Megan Mullen examines the first half-century of cable television to understand why cable never achieved its promise as a radically different means of communication. Using textual analysis and oral, archival, and regulatory history, she chronicles and analyzes cable programming developments in the United States during three critical stages of the medium's history: the early community antenna (CATV) years (1948-1967), the optimistic "blue sky" years (1968-1975), and the early satellite years (1976-1995). This history clearly reveals how cable's roots as a retransmitter of broadcast signals, the regulatory constraints that stymied innovation, and the economic success of cable as an outlet for broadcast or broadcast-type programs all combined to defeat most utopian visions for cable programming. ... Read more

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Programming Reality: Perspectives on English-Canadian Television, the first anthology dedicated to analyses of Canadian television content, is a collection of original, interdisciplinary articles, combining textual analysis and political economy of communications. It explores the television that has thrived in the Canadian regulatory and cultural context: namely, programs that straddle the border between reality and fiction or even blur it. The conceptual basis of this collection is the hybrid nature of television fare: the widely theorized notion that all mediations of reality involve fiction in the form of narrative or symbolic shaping. Each of the contributions here is a reminder, too, of the significant relationship of television to nation building in Canada—to the imaginative work involved in thinking through the relations that constitute nations, citizens, and communities. The collection focuses on English-language Canadian television because the imperatives guiding its texts are markedly different from those pertaining to their French-lanugage counterparts. The collection, therefore, develops a nuance of perspective on the cultural and political economic specificities that inform the imaginative work of television production for English Canada.

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Flash animation is the heartbeat of a new generation of pop culture enthusiasts. Whether creating their own independent animated clips or working with some of the biggest names in the music world-such as Beck, Jimi Hendrix, Todd Rundgren, Dr. Dre, and Phish-these Flash artists maximize this software's high resolution, intense saturation of color, and quick speed to create some of the hottest content on the web. Flash Frames: A New Pop Culture celebrates the work of 40 of the most innovative media artists currently using this program-showcasing the work of everyone from veteran celebrity animators like Russ Heath to such cutting-edge cult heroes as Joe Cartoon. Readers will discover the apocalyptic landscape of Pink Floyd's "Wish You Were Here"; the high-spirited adventures of Marina Zurkow's mutant-cute superheroine Braingirl; and dozens of other dazzling, full-color examples covering an array of subjects and styles. This unique showcase also includes a captivating Introduction by celebrated Marvel Comics writer Stan Lee.Amazon.com Review
One legacy of the dot-com boom/bust was the proliferation of Flash animations. Projects that once required conventional tools and had a substantial learning curve are now within the reach of Web developers, old-school cartoonists, and just about anyone with a creative spark. These days, mainstream media copy the Flash look, from TV commercials to print ads to feature films (think Richard Linklater's Waking Life).

Flash Frames is an image-packed tribute to some of the pioneers of this emerging art form, with the focus on animations that are self-contained artistic expressions (music videos, cartoons) as opposed to Flash interfaces or games. It's more of an exhibit than a how-to. There is, however, some practical advice for would-be Flashers. Veteran rocker and techno-innovatorTodd Rundgren warns against an overuse of bitmap-heavy images, which might require the audio to be compressed to the point of sacrificing sound quality. Hillman Curtis advises Flashers not to fight the limitations of the medium. "As Hemingway once said, 'Write the story, take out all of the good lines, and see if it still works.'"

In his introduction, Spider-Man creator Stan Lee gives all innovative Flashers an encouraging pat on the back. As he sees it, "Flash has been a boon to the animation community." Seventy-nine years old and still actively creating, Lee is one of the many artists whose inventive work is on display here. The diverse styles range from the stunning psychedelia of Untitled_07's video for Aerial's "Inertia" to the coloring book look of Steve Marcus's "Jails, Hospitals & Hip-Hop." Other music videos include Alexander Galle's evocatively layered piece for The Cure's "Out of this World" and Pixelwurld's retro-styled animation for "Never the Same" by Supreme Beings of Leisure.

The book also highlights lots of cartoon/comic book-style animations, like Scream Therapy's "Zip Code," where the viewer gets to pick which dastardly trick a dog will use to sneak up on (and chomp) the mail carrier, all done with the look and cleverness of vintage Warner Brothers. Flash Frames will both amuse and inspire any reader. --Angelynn Grant ... Read more

Customer Reviews (1)

#1
i just wanted to be the first to post anything :) ... Read more

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An important contribution to international broadcasting by the major international broadcasting authorities including: Voice of America, Radio Canada International (RCI), The BBC, the Deutsche welle, Radio France International, Radio Moscow, Radio Vaticana, Radio Beijing, NHK Japan, and others. The Book has a major section on Internet Broadcasting and outlines in detail some of the new technologies associated with internet broadcasting.Included are contributions by South American Broadcasters, Africian Broadcasters, Asian Broadcasters, Middle Eastern Broadcasters, Austral-Asian Broadcasters. ... Read more

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Rapid changes in the radio industry in recent years have brought new challenges to radio program directors. This book addresses these changes, and provides case studies from some of the most respected broadcasters in the industry. " Process and Practice of Radio Programming" examines all aspects of a radio programmer's job. Among the topics discussed are: creating a program clock, developing an ear for selecting tomorrow's hits, hiring, managing, and working (airchecking) with talent, image creation, marketing a station, ratings and research, working with sales, promotions, news, new technologies--including Virtual Radio Programming, surviving within a multiopoly situation, how to compete competitively with other stations in the market, understanding obligations to the FCC, developing relationships with record companies, clients, marketing and research firms, and others as well as learning how to program to a target audience. ... Read more

Customer Reviews (3)

very useful introduction
As an academic who studies radio, I found this to be an extremely useful introduction to how radio stations work. Although intended as a textbook for radio staff, this book is useful for anyone who needs to understand the sophisticated techniques radio stations use to decide what songs to play and how to develop their brands.
My only reservations are that it gives relatively little coverage to payola and to the ways in which chains centralize control through regional programming and research.

Process and Practice of Radio Programming
I have read this book over and over, and I can't figure it out.I bought because I thought it would teach me how to cook.It wasn't helpful at all. 1 star it gets from me.

The latest info on radio programming and marketing
PROCESS AND PRACTICE OF RADIO PROGRAMMING is designed to provide beginning broadcasters with up-to-date information on the strategies used by top broadcasters in the areas of programming and marketing.This book features tips, case histories, and in-the-trenches stories from programmers, researchers, owners, radio personalities, marketers, and record company personnel.It also examines new technologies and future trends.It also provides the learner with practical programming exercises at the end of each chapter to facilitate learning.This book is the first of its kind to provide a heavy dose of practical exercises, in-the-trenches stories, and case histories along with radio programming theory.It is beneficial to students, broadcasters and anyone who is interested in learning about and understanding radio. ... Read more

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"Rose presents a comprehensive historical explanation of the related changes in television and in the four performing arts. . . . Highly recommended for both culture students and enthusiasts of the performing arts." Library Journal ... Read more

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Television in New Zealand offers a range of thoughtful and passionate perspectives on the medium of television and its relationship with New Zealand. Although the focus of the book is television today, and it offers some detailed discussion of current programs, it concentrates on long-term trends and generic continuities. In focusing on the present the book also acknowledges the future, for television is passing through an exceptional period of change. Many contributors are also concerned to derive lessons from the so-called "New Zealand experiment," the turbulent years between 1984 and 1999 when successive governments pushed television ever more deeply into commercialism. ... Read more

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This comprehensive chronicle provides a month-by-month listing of network prime time (7-11 p.m.) programming for all national broadcasting networks from April 1985 through 2007. The detailed listing includes an overview of all network programming moves such as series premieres, cancellations and time slot moves as well as a yearly recap of all key programming moves since 1985. ... Read more