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1. IPTV and Internet Video, Second
2. Something on My Own: Gertrude
3. Broadcasting Politics in Japan:
4. Radio and Television Broadcasting
5. Television Studies: The Basics
6. The Television History Book (Television,
7. Reading Television (New Accents)
8. Successful Television Writing
9. American Broadcasting: A Source
10. The American Television Industry
11. Planet TV: A Global Television
12. Beyond Prime Time: Television
13. The Television Will be Revolutionized
14. Merchandise Licensing in the Television
15. The Budget Book for Film and Television,
16. Sports Broadcasting
17. This Business of Television
18. Thinking Television
19. Milwaukee Television History:
20. Remote Control: Television and

1. IPTV and Internet Video, Second Edition: Expanding the Reach of Television Broadcasting (NAB Executive Technology Briefings)
by Wes Simpson, Howard Greenfield
Paperback: 224 Pages (2009-08-24)
list price: US$39.95 -- used & new: US$23.62
(price subject to change: see help)
Asin: 024081245X
Average Customer Review: 5.0 out of 5 stars
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Editorial Review

Product Description

Make the right IPTV business decisions with a thorough understanding of the technology and the business implications of the broadband video revolution. Master key trends transforming the world of broadcast television and the Web with this guide to hardware, software, Internet applications and the wide range of alternative products and services. Explore why IP is the new gold standard for online video delivery and how it will be monetized. Understand the entire IPTV process, with clear explanations of complex technologies designed to help leaders make informed decisions and drive successful strategies. This comprehensive guide prepares you for IPTV's rapid deployment and future growth with features that include:

  • Clear explanations of IPTV and Internet Video networks and applications

  • Overviews of how the technical solutions are being turned into business models

  • Reality Check perspectives in each chapter that illustrate theories with real-world case studies

  • An expanded glossary that clarifies complex, technical jargon

* Reality Check perspectives throughout each chapter tie theory to real-world case studies
* Expanded glossary clarifies complex technical jargon
* Includes clear explanations of complex technologies, for both technical and non-technical professionals

... Read more

Customer Reviews (1)

5-0 out of 5 stars More convergence please - I want my IPTV!
IPTV and Internet Video explains what is happening today in the converging world of TV, Internet and communications.It turns out IPTV is really the ability to deliver programming using the IP over a private network rather than the public Internet. And those private networks are the cable, DSL and satellite networks constructed by the large companies providing these services today.

If you are like me you look forward to the day when you can interact with your TV instead of just sitting there and passively watching it. Tivo and other brands of DVRs are a start. They let you record programs and watch them when you want to, and of course you can skip the commercials. I even skip the lulls and often lame commentary between baseball pitches and football plays.

But when will we be able to watch a show and look up other information on the Internet related to what we are watching? What is that batter's average again? What other movie was this actor in? Where can I blog about that news item?

Today I can do that with a laptop while watching TV but I have to type everything in to do a search. That's not the integrated environment that is possible if I could interact with the TV program directly on my computer or computer-based TV. IPTV is what I want!

Or is it?

The book covers the differences between IPTV programming, delivered over a private network and viewed on a TV through a set-top box, and Internet Video which is usually small clips delivered on-demand through the public Internet.

The authors do an excellent job of explaining the technical and business reasons for what is happening now and in the near future of IPTV. Technical details including the various MPEG standards, multicasting and network layer reference model are discussed in this context.Business aspects are also discussed and include business models, subscription costs and "Corner Office View" sidebars that quote industry leaders on the impact of IPTV and Internet video developments.

This is an excellent book if you are in the business and want an overview of IPTV with a good balance of technical and business detail.I rate the book at 5 stars in this case. If you want a description of the gory details of UDP vs. TCP and how multicasting on IP works then this book probably doesn't have enough of those details for you.

You will also have to look elsewhere if you want to know what the next Web 2.0 or YouTube-like video craze will be. OTOH, you might just detect an opportunity not adequately addressed by the IPTV services offered by the powers-that-be and soon-to-be that are discussed in this book.
... Read more

2. Something on My Own: Gertrude Berg and American Broadcasting, 1929-1956 (Television Series)
by Glenn D., Jr. Smith
Hardcover: 293 Pages (2007-06-30)
list price: US$24.95 -- used & new: US$15.97
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Asin: 081560887X
Average Customer Review: 5.0 out of 5 stars
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A compelling biography of a pioneering woman in broadcasting; an edifying companion to radio and TV broadcast history.

In 1929 The Goldbergs debuted on the air, introducing Gertrude Berg--and her radio alter ego, Bronx housewife Molly Goldberg--to the nation. The show would become one of the most beloved and enduring programs of Golden Age radio and of early TV. At the helm was Berg who, as creator, star, writer, and producer, became a force to be reckoned with. This multifaceted biography provides a penetrating look at how Gertrude Berg carved a special place for herself in the annals of broadcast history. Decades before Lucille Ball, Berg triumphed as a woman of commercial and creative consequence in what was essentially a male-dominated arena.

For over three decades, Berg's "Molly" fluttered about and hung out her kitchen window dispensing motherly advice laced with engaging malapropisms, insights, and lots of "schmaltz." The show offered a warmly comedic look at the lives and dreams of working-class American Jews and subtle insights into the nature of assimilation. While Molly, husband Jake, and Uncle David represent Old World Jewish stereotypes, children Rosalie and Sammy are as American as apple pie. A sentimental portrait of the immigrant experience, The Goldbergs offered a mythic ideal of the American dream.

Drawing on Gertrude Berg's papers at Syracuse University's Bird Library and rare interviews with her family and colleagues, the author reveals her as shrewd, creative, and forthright. Unlike "Molly," Berg was a cultivated woman and a Columbia graduate. A pioneer in the concept of product tie-in, she parlayed the show's popularity into a movie, short stories, and even a cookbook. In 1951 she stood up to the blacklist by refusing to fire longtime co-star Philip Loeb who was under investigation by the House Un-American Activities Committee. The book also chronicles Berg's accomplishments in theater, film, and literature. ... Read more

Customer Reviews (1)

5-0 out of 5 stars Berg Biography
Glenn Smith has written a biography with the writing flair of a storyteller and the detail of a historian.In the process, he has established Gertrude Berg's place in the history of radio and television.Along with detailing Berg's 30-year career, Smith stops along the way, providing us with vignettes of the people and the events in Berg's life.This book puts faces and names to the human side of broadcast history.

Mark Goodman ... Read more

3. Broadcasting Politics in Japan: NHK and Television News
by Ellis S. Krauss
Hardcover: 304 Pages (2000-06-15)
list price: US$57.95 -- used & new: US$43.44
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Asin: 0801437482
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The aftermath of Japan's 1945 military defeat left its public institutions in a state of deep crisis; virtually every major source of state legitimacy was seriously damaged or wholly remade by the postwar occupation. Between 1960 and 1990, however, these institutions renewed their strength, taking on legitimacy that erased virtually all traces of their postwar instability.

How did this transformation come about? This is the question Ellis S. Krauss ponders in Broadcasting Politics in Japan; his answer focuses on the role played by the Japanese mass media and in particular by Japan's national broadcaster, NHK.

Since the 1960s, television has been a fixture of the Japanese household, and NHK's TV news has until very recently been the dominant, and most trusted, source of political information for the Japanese citizen. NHK's news style is distinctive among the broadcasting systems of industrialized countries; it emphasizes facts over interpretation and gives unusual priority to coverage of the national bureaucracy. Krauss argues that this approach is not simply a reflection of Japanese culture, but a result of the organization and processes of NHK and their relationship with the state. These factors had profound consequences for the state's postwar re-legitimization, while the commercial networks' recent challenge to NHK has helped engender the wave of cynicism currently faced by the state.

Krauss guides the reader through the complex interactions among politics, media organizations, and Japanese journalism to demonstrate how NHK television news became a shaper of Japan's political world, rather than simply a lens through which to view it. ... Read more

4. Radio and Television Broadcasting on the European Continent (Minnesota Archive Editions)
by Burton Paulu
Paperback: 306 Pages (1967-10-30)
list price: US$60.00 -- used & new: US$60.00
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Asin: 0816660468
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Radio and Television Broadcasting on the European Continent was first published in

1967. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions.

In this book Dr. Paulu provides a comprehensive survey based on firsthand study of the development and current status of radio and television broadcasting in continental Europe. He discusses the technical, organizational, financial, and programming aspects of European broadcasting in both Communist and Western countries. The material is organized, not on a country-by-country basis, but as it relates to broad basic issues, and it is presented in a framework of such interrelated factors as geography, history politics, international relations, religious traditions, language, national economic standards, and cultural and social life. The broadcasting systems studied include those of the Soviet Union and other Communist countries, France, West Germany, Belgium, the Netherlands, Italy, Sweden, and Switzerland.

The account is particularly timely in view of the concern and discussion about the future course of broadcasting in the United States. It has relevance not only for communications specialists but for political scientists and other scholars in the social sciences as well as for the growing public which is interested in the improvement of American broadcasting.

... Read more

5. Television Studies: The Basics
by Toby Miller
Paperback: 264 Pages (2010-02-28)
list price: US$19.95 -- used & new: US$15.54
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Asin: 0415774241
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Television Studies: The Basics is a lively introduction to the study of a powerful medium. It examines the major theories and debates surrounding production and reception over the years and considers both the role and future of television.

Topics covered include:

  • broadcasting history and technology
  • institutions and ownership
  • genre and content
  • audiences

Complete with global case studies, questions for discussion, and suggestions for further reading, this is an invaluable and engaging resource for those interested in how to study television.

... Read more

6. The Television History Book (Television, Media & Cultural Studies)
Paperback: 175 Pages (2004-02-13)
list price: US$30.95 -- used & new: US$27.85
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Asin: 0851709885
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Over the last half century, developments in television broadcasting have exerted an immeasurable influence over our social, cultural, and economic practices. With contributions by leading media scholars, The Television History Book presents an overview of the of history of broadcasting in Great Britain and the United States.

With its integrated format, The Television History Book encourages readers to make connections between events and tendencies that both unite and differentiate these national broadcasting traditions. From the origins of the public service and commercial systems of broadcasting to the current period of technological and economic convergence, the book provides an accessible overview of the history of television technology, institutions, polices, programs, and audiences.

The numerous "gray box" case studies illustrate the course of television innovation and are accompanied by lists of recommended further reading and an extensive bibliography ... Read more

7. Reading Television (New Accents)
by JOHN FISKE, John Hartley
Paperback: 200 Pages (2003-12-19)
list price: US$20.95 -- used & new: US$15.90
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Asin: 0415323533
Average Customer Review: 4.0 out of 5 stars
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Reading Television was the first book to push the boundaries of television studies beyond the insights offered by cultural studies and textual analysis, creating a vibrant new field of study. Using the tools and techniques in this book, it is possible for everyone with a television set to analyze both the programmes, and the culture which produces them.
In this edition, Hartley reflects on recent developments in television studies, and includes suggestions for further reading. His new foreword underlines the continuing relevance of this foundational text in the study of contemporary culture. ... Read more

Customer Reviews (1)

4-0 out of 5 stars Contribution to Media Literacy
Semiotics is the scientific study of signs. In reading television, one must consider such factors as manifest and latent meanings, source, intended audiences, sponsorship, scheduling, genre, cast, plot, technical aspects, and myriad other variables that all have a bearing on the way a given program will potentially be interpreted by viewers. Reading television is complex. This book provides the terms and the overview of attributing meaning to television content.

One should not feel overwhelmed in attempting to understand television, however, as life itself has its own complexities. "Reality is itself a complex system of signs interpreted by members of the culture in exactly the same way as are film or television programmes," the authors write. This book helps you to gain an understanding you would not otherwise have of a ubiquitous medium. ... Read more

8. Successful Television Writing
by Lee Goldberg, William Rabkin
Paperback: 224 Pages (2003-06-24)
list price: US$15.95 -- used & new: US$5.96
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Asin: 0471431680
Average Customer Review: 5.0 out of 5 stars
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The industry speaks out about SUCCESSFUL TELEVISION WRITING

"Where was this book when I was starting out? A fantastic, fun, informative guide to breaking into–and more importantly, staying in–the TV writing game from the guys who taught me how to play it."
–Terence Winter, Coexecutive Producer, The Sopranos

"Goldberg and Rabkin write not only with clarity and wit but also with the authority gleaned from their years of slogging through Hollywood’s trenches. Here is a must-read for new writers and established practitioners whose imagination could use a booster shot."
–Professor Richard Walter, Screenwriting Chairman, UCLA Department of Film and TV

"Not since William Goldman’s Adventures in the Screen Trade has there been a book this revealing, funny, and informative about The Industry. Reading this book is like having a good, long lunch with your two best friends in the TV business."
–Janet Evanovich

"With sharp wit and painful honesty, Goldberg and Rabkin offer the truest account yet of working in the TV business. Accept no substitutes!"
–Jeffrey B. Hodes and Nastaran Dibai, Coexecutive Producers, Third Rock from the Sun

"Should be required reading for all aspiring television writers."
–Howard Gordon, Executive Producer, 24 and The X-Files ... Read more

Customer Reviews (6)

4-0 out of 5 stars very interesting
I find the author to be very helpful and informative.I watch a lot of tv and I know what people like, and I agree with his advise and honesty.Glad to know the old values and new ideas can make a tv show work for everyone.I do hope to either write a show someday, or just know it may take place in the future.The shows on tv now are just awful, and this book explains why.

5-0 out of 5 stars Revealing Knowledge
This book was purported to be an overall guide on how to write for the TV industry.What to expect on the inside and how to get there.It was exactly that from the writer's perspective.He wrote a spec script with a couple of friends it was chosen from the stack and he was a TV writer from then on.

He explains who to curtsy to, who to fear, and who to shrug off and when.Hints at how to make friends and how to get the job done right all make for a well-rounded, excellently plotted and planned book.

5-0 out of 5 stars Great read
I've read many a television writing book, and this is one of the best of them. Very interesting and educational. I definitely learned a lot! Highly Recommended!

5-0 out of 5 stars If you are planning on ever working in television, read this book.
I read this book to help prepare me for what I would never know going into a writers room , or pitching to the showrunners. This helped me get to that point and to know how and what to expect when I get there, which I believe is soon. Thanks Lee.

5-0 out of 5 stars More involved than you realize
This book on writing for television is simply a must read if you plan on breaking into the business.But even if you never plan to write a single script, it's simply a very interesting and insightful glimpse into the world of television.The authors convey useful information with wit and style.Writing for TV isn't as simple as you might think.I was surprised and intrigued by all the intricacies of the industry. ... Read more

9. American Broadcasting: A Source Book on the History of Radio and Television
by Lawrence Wilson Lichty
 Paperback: Pages (1975-05)
list price: US$15.00
Isbn: 0803803702
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10. The American Television Industry (International Screen Industries)
by Michael Curtin, Jane Shattuc
Paperback: 208 Pages (2009-12-15)
list price: US$27.00 -- used & new: US$21.06
(price subject to change: see help)
Asin: 1844573370
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Editorial Review

Product Description

In an age of proliferating choices, television nevertheless remains the most popular medium in the United States. Americans spend more time with TV than ever before, and many 'new media' forms, such as blu-ray movies, Hulu videos, and Internet widgets, are produced and delivered by the world’s most lucrative and powerful television industry. Yet that industry has undergone profound changes since the 1980s, moving from a three-network oligopoly to a sprawling range of channels and services dominated by a handful of major conglomerates. Viewers can now access hundreds of channels at all hours of the day and can search and select from hundreds of thousands of individual programmes on video and Internet services. This diversity has fragmented the size of television audiences and transformed relationships between viewers and television companies. Unlike the first fifty years of television, today's industry leaders can no longer rely on mass audiences and steady revenue flows from big-budget advertisers, and this in turn affects their programming and production strategies.

The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising and distribution. Michael Curtin and Jane Shattuc outline how programmes are made and marketed, and provide an insightful overview of key players, practices and future trends. Although star-driven dramas and comedies continue to attract a great deal of critical praise and audience attention, television is increasingly characterised by niche programming services, that, with modest production budgets, compete for audience attention. In this environment, reality TV genres have emerged as attractive programming alternatives for cable services such as the History Channel and the Food Network. Moreover, programming is increasingly delivered on an a la carte, on-demand basis to a diverse array of viewing devices, such as iPods and cell phones. 

The book analyses the corporate strategies, technological innovations and cultural transformations that have driven changes in industry strategy, discourse and practice. Making reference to numerous case examples, the authors identify definitive trends and describe key players in industry and government. These are indeed vibrant but unstable times for the American television industry and this volume explains the major forces that will shape the future of the medium in North America and around the world. 
... Read more

11. Planet TV: A Global Television Reader
by Shanti Kumar
Paperback: 432 Pages (2002-12-22)
list price: US$25.00 -- used & new: US$22.00
(price subject to change: see help)
Asin: 0814766927
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"Everybody knows that TV is crucial to globalization. Now, thanks to Lisa Parks and Shanti Kumar, we know why and how television matters globally.With TV studies moving out of the classroom and onto the world stage, this volume will be an indispensable passport."—Toby Miller

From the 1967 live satellite program "Our World" to MTV music videos in Indonesia, from French television in Senegal to the global syndication of African American sitcoms, and from representations of terrorism on German television to the international Teletubbies phenomenon, TV lies at the nexus of globalization and transnational culture.

Planet TV provides an overview of the rapidly changing landscape of global television, combining previously published essays by pioneers of the study of television with new work by cutting-edge television scholars who refine and extend intellectual debates in the field. Organized thematically, the volume explores such issues as cultural imperialism, nationalism, postcolonialism, transnationalism, ethnicity and cultural hybridity.These themes are illuminated by concrete examples and case studies derived from empirical work on global television industries, programs, and audiences in diverse social, historical, and cultural contexts.

Developing a new critical framework for exploring the political, economic, sociological and technological dimensions of television cultures, and countering the assumption that global television is merely a result of the current dominance of the West in world affairs, Planet TV demonstrates that the global dimensions of television were imagined into existence very early on in its contentious history.Parks and Kumar have assembled the critical moments in television's past in order to understand its present and future.

Contributors include Ien Ang, Arjun Appadurai, Jose B. Capino, Michael Curtin, Jo Ellen Fair, John Fiske, Faye Ginsburg, R. Harindranath, Timothy Havens, Edward S. Herman, Michele Hilmes, Olaf Hoerschelmann, Shanti Kumar, Moya Luckett, Robert McChesney, Divya C. McMillin, Nicholas Mirzoeff, David Morley, Hamid Naficy, Lisa Parks, James Schwoch, John Sinclair, R. Anderson Sutton, Serra Tinic, John Tomlinson, and Mimi White. ... Read more

12. Beyond Prime Time: Television Programming in the Post-Network Era
Paperback: 224 Pages (2009-06-15)
list price: US$32.95 -- used & new: US$25.65
(price subject to change: see help)
Asin: 0415996694
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Daytime soap operas. Evening news. Late-night talk shows. Television has long been defined by its daily schedule, and the viewing habits that develop around it. Technologies like DVRs, iPods, and online video have freed audiences from rigid time constraints—we no longer have to wait for a program to be "on" to watch it—but scheduling still plays a major role in the production of television.

Prime-time series programming between 8:00 and 11:00 p.m. has dominated most critical discussion about television since its beginnings, but Beyond Prime Time brings together leading television scholars to explore how shifts in television’s industrial practices and new media convergence have affected the other 80% of the viewing day. The contributors explore a broad range of non-prime-time forms including talk shows, soap operas, news, syndication, and children’s programs, non-series forms such as sports and made-for-television movies, as well as entities such as local affiliate stations and public television. 

Importantly, all of these forms rely on norms of production, financing, and viewer habits that distinguish them from the practices common among prime-time series and often from each other. Each of the chapters examines how the production practices and textual strategies of a particular programming form have shifted in response to sweeping industry changes, together telling the story of a medium in transition at the beginning of the twenty-first century.  

Contributors: Sarah Banet-Weiser, Victoria E. Johnson, Jeffrey P. Jones, Derek Kompare, Elana Levine, Amanda D. Lotz, Jonathan Nichols-Pethick, Laurie Ouellette, Erin Copple Smith



... Read more

13. The Television Will be Revolutionized
by Amanda Lotz
Paperback: 328 Pages (2007-11-01)
list price: US$23.00 -- used & new: US$22.76
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Asin: 0814752209
Average Customer Review: 5.0 out of 5 stars
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Choice Outstanding Academic Title for 2008

After occupying a central space in American living rooms for the past fifty years, is television, as we've known it, dead? The capabilities and features of that simple box have been so radically redefined that it's now nearly unrecognizable. Today, viewers with digital video recorders such as TiVo may elect to circumvent scheduling constraints and commercials. Owners of iPods and other portable viewing devices are able to download the latest episodes of their favorite shows and watch them whenever and wherever they want. Still others rent television shows on DVD, or download them through legal and illegal sources online. But these changes have not been hastening the demise of the medium. They are revolutionizing it.

The Television Will Be Revolutionized examines television at the turn of the twenty-first century — what Amanda D. Lotz terms the "post-network" era. Television, both as a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways as the result of technological innovations, proliferating cable channels targeting ever more specific niche audiences, and evolving forms of advertising such as product placement and branded entertainment. Many of the conventional practices and even the industry's basic business model are proving unworkable in this new context, resulting in a crisis in norms and practices.

Through interviews with those working in the industry, attendance of various industry summits and meetings, surveys of trade publications, and consideration of an extensive array of popular television shows, Lotz takes us behind the screen to explore what is changing, why it's changing, and why these changes matter.

... Read more

Customer Reviews (3)

5-0 out of 5 stars Fantastic aid for the classroom, and intelligent read about the current state of television.
The amazing thing here is that it remains current although the media are changing rapidly. I have since become interested in Lotz's other works and they are equally intelligent, well written and researched and aid me in my teaching of contemporary media studies courses.
Wether you teach, research or are simply interested in the business facets of television, this book should not be missing on your book shelves.

5-0 out of 5 stars Defining Book on TV Industry in the 2000s
If Todd Gitlin helped us understand the TV industry in the 1980s, and John Caldwell in the 1990s, Lotz's book is the defining book about the state of the industry in the 2000s.Superbly researched and written. Will be assigned in many a TV Studies classroom.The book is largely focused on prime-time, but Lotz has a follow-up edited collection coming out this summer that looks outside those programming hours. A must-read for anyone wanting to understand the industry amidst such revolutionary changes.

5-0 out of 5 stars One of the Smartest books on Present day Television!
I recently sat down and read the book end to end because it was so intelligentand well written. She does a cogent job of envisioning what the experience of "television" is as it converges with the computer and film. Lots thoughtful ideas.I plan to have my students read it as a textbook. But I think they will enjoy it as opposed to most textbooks. ... Read more

14. Merchandise Licensing in the Television Industry (Broadcasting & Cable Series)
by Karen Raugust
Paperback: 127 Pages (1995-10-18)
list price: US$47.95 -- used & new: US$165.00
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Asin: 0240802101
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The book provides members of the television industry - who increasingly view licensing as having the potential to generate ancillary revenue streams - with concrete, how-to information on launching a merchandise licensing program.It contains anecdotes and examples that will give those new to the business a feel for how it operates.

The book provides an overview of merchandise licensing for broadcast and cable television executives.It offers a historical context; a discussion of current and future trends; an examination of the players involved in television-based licensing and their respective roles; an explanation of how to evaluate and implement a licensing program based on a character, a television program, or a brand; and a variety of case studies to illustrate the points in the book. ... Read more

15. The Budget Book for Film and Television, Second Edition
by Robert Koster
Paperback: 340 Pages (2004-03-12)
list price: US$39.95 -- used & new: US$26.20
(price subject to change: see help)
Asin: 0240806204
Average Customer Review: 3.5 out of 5 stars
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This guidebook is intended to help both the novice and the experienced producer to create and fine-tune their budgets. Based on the top budgeting software packages, Movie Magic and EP Budgeting, this book takes the reader through each line item in the budgeting software and describes the background for that item, how it fits into the overall production, and any issues or pitfalls that may arise from it. This book is a useful reference for independent filmmakers who depend on accurate, easy-to-understand budgeting methods to seek funding for their projects.

Learn how to create a film or TV budget, line by line
Includes a tutorial on Movie Magic and EP Budgeting ... Read more

Customer Reviews (3)

1-0 out of 5 stars Garbage
I bought this book to help me with a school project but all I have to say is: If you want a book that pertains to a specific piece of software which was not represented in the description, then go for it!

Seriously, this does not help you plan a film budget, all this book covers is the list of accounts (it describes the items that would be expensed under these accounts) that a certain piece of software used to help budget a production has, I can't remember the name of the product, but trust me, this book isn't worth it!

5-0 out of 5 stars A superb guide to figuring out costs
Written by film, video, and television production manager and producer Robert J. Koster, The Budget Book For Film And Television is a step-by-step walkthrough of how to create and fine-tune film and television budgets. Based upon the widely popular budgeting software packages "Movie Magic" and "EP Budgeting", The Budget Book For Film And Television uses screenshots and explicit instructions, as well as general warnings and discussions of sudden expenses, pitfalls, easy-to-miss items that can make or break a budget, and much more. A superb guide to figuring out costs for a large-scale production in a methodical, accurate manner.

5-0 out of 5 stars A filmmaker's essential
This is a great book written by a UPM with decades of experience. It goes line by line through film/video budgets and teaches you how to accurately budget your own film. It also includes a useful Movie Magic budgeting tutorial. This book is definitely worth it and will spare you a lot of grief! ... Read more

16. Sports Broadcasting
by Bradley Schultz
Paperback: 296 Pages (2001-09-14)
list price: US$40.95 -- used & new: US$147.18
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Asin: 0240804635
Average Customer Review: 4.5 out of 5 stars
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A uniquely comprehensive text, Sports Broadcasting emphasizes the skills that students will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment. Going beyond the essential skills, Sports Broadcasting also offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting.

Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, producing, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry.

Coverage of essential reporting, play-by-play and anchoring skills

Unique insights into historical context and social implications

Tips on pursuing a career as a sports reporter/anchor in radio or television ... Read more

Customer Reviews (2)

4-0 out of 5 stars Insightful Information on the Field of Sports Journalism
Brad Schultz has done a commendable job on providing direction for people seeking a career in sports journalism. This book is thorough in covering the material. The opening chapters include background on the history of broadcasting itself, while later sections focus more on the theme of the book, sports broadcasting. It concludes with profiles of successful sports journalists who created the paradigm in place today, and the very last chapter takes a look at the future through the eyes of the commissioners of the professional sports leagues.

Schultz's writing style is easy to follow. In fact, he practices what he advocates, i.e., basic writing skills come from effective readers. You can tell from his work that he is well-read. He includes the international, national, and local career options in his discussion. Historically he lists what he considers to be milestones in the development of the profession in the United States. I highly recommend this book. It is well-researched and comprehensive.

5-0 out of 5 stars Excellent learing tool
Anyone interesting in becoming a sports broadcaster should buy this book.Schultz does an excellent job describing the 'real' workings of sportcasting.He describes both the role of talent along with the vital workings of production.I would highly recommend this book to any broadcast writing professor. ... Read more

17. This Business of Television
by Howard J. Blumenthal, Oliver R. Goodenough, Howard Blumenthal
Hardcover: 592 Pages (2006-03-01)
list price: US$35.00 -- used & new: US$21.47
(price subject to change: see help)
Asin: 0823077632
Average Customer Review: 4.5 out of 5 stars
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Editorial Review

Product Description
•Practical and comprehensive—the only book of its kind•Revised edition focuses on the changing world market for television

Broad in scope and rich in detail, This Business of Television has been the essential sourcebook for producers, writers, broadcasters, network executives, and other television professionals since the first edition was published in 1991. And as the television business continues to evolve This Business of Television evolves along with it. This comprehensive guide to the legal, economic, and production aspects of the industry has been completely revised and restructured to reflect the rapid changes in television today, both domestically and internationally, A user’s guide to television contracts, plus directories of associations, governmental agencies, and producers and distributors, make this book an invaluable resource for anyone involved with—or simply interested in—the business of television. ... Read more

Customer Reviews (11)

5-0 out of 5 stars Interesting book
This is a very interesting title. Easy to read and to comprehend some business aspects.

Some parts of the book were not updated properly, e.g., the overview of Television in South America.

5-0 out of 5 stars Good guide for industry knowledge
I work in TV. I own a copy of this book and bought another for a new employee so she could come up to speed on the industry. Highly recommended.

5-0 out of 5 stars The Best Television Book Ever
When I was in film school there was a lot of film history and film theory, and no one talked about television often enough for us to learn anything worth while about it. I now work as a television director, and it was this book that taught me the "business" aspects of the industry. Without this book I would probably be out of work or directing the local news someplace like Lima, Ohio.

5-0 out of 5 stars An excellent resource
This book (textbook) is an excellent resource for just about everything in TV. The disk included is a great utility to have for printing out your own contracts. I only with this book could be updated, say, every two years.

5-0 out of 5 stars Stolen 3 times... This book is hot!!!
This book is so hot that it's been stolen from my office library 3 times. I'm on my 4th purchase of this book. I felt like I could have an intellegent conversation about any aspect of the television business after using this book. It is my main resource for getting quick answers that are easy to understand. This is required reading for those getting started and a great resource for those that have been in the industry a while. It also includes a computer disk containing forms such as U.S. Copyright registration and others found in the book that you can import to your word processor.

Ron Hebert
2002 Emmy Awards - Pacific Southwest Chapter ... Read more

18. Thinking Television
by Anandam Kavoori
Paperback: 172 Pages (2008-01)
list price: US$32.95 -- used & new: US$32.95
(price subject to change: see help)
Asin: 0820486132
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Editorial Review

Product Description
Thinking Television tells the story of an innovative media literacy project focused on the creation of media programming that "makes money" and "makes a difference." Woven around critiques of student-produced concepts for "television that thinks," this book offers new directions for critical media literacy, popular culture studies and the interdisciplinary concerns of cultural studies. ... Read more

19. Milwaukee Television History: The Analog Years
by Dick Golembiewski
Hardcover: 510 Pages (2008-12-17)
list price: US$47.00 -- used & new: US$40.18
(price subject to change: see help)
Asin: 0874620554
Average Customer Review: 5.0 out of 5 stars
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Editorial Review

Product Description
Milwaukee -not New York, Chicago or Los Angeles-
was the scene of a number of television firsts: Here the very first application for a commercial TV license was filed with the FCC in 1938. The first female program director and news director in a major
market were both at Milwaukee stations. Milwaukee was a major battleground in the VHF vs. UHF war that began in the 1950s. The struggle to put an educational TV station on the air was fought at the national, state and local levels by the Milwaukee Vocational School. WMVS-TV was the first educational TV station to run a regular schedule of colorcasts, and WMVT was the site of the first long-distance test of a digital over-the-air signal.

This detailed story of the rich history of the citys
television stations since 1930 is told through facts, anecdotes, and quotations from the on-air talent, engineers,and managers who conceived, constructed, and put the stations on the air. Included are discussions of the many locally-produced shows often done live that once made up a large part of a station s broadcast day. Through these stories, some told here for the first time, and the books extensive photographic collection of over 470 images, the history of Milwaukee television comes alive again for the reader. ... Read more

Customer Reviews (7)

5-0 out of 5 stars A unique and core addition to both academic and community library collections
What is not generally known is that Milwaukee, Wisconsin, was the first applicant to receive a commercial broadcast television license from the Federal Communications Commission in 1938. It was Milwaukee television that had the first female program direct and the firms female news director in a major television market. Milwaukee was also the city in which the VHF vs UHF controversy broke out in the 1950s. Milwaukee was also a pivotal site for the development of an educational TV station (WMVS-TV) and the first to regularly telecast in color. It was Milwaukee's own WMVT that was chosen as the site of the first long-distance test of a digital over-the-air signal in a technological evolution that was to ultimate replace analog television with digital television throughout the country. "Milwaukee Television History: The Analog Years" is a profusely illustrated 510-page compendium that showcases the complete and definitive history of Milwaukee's contributions to the television industry and culture. Of special note is the chapter dedicated to 'Low-Power, Class-A and Translator Stations'. Enhanced with a profusion of anecdotal stories and quotations from on-air talent, engineers, and station managers, "Milwaukee Television History: The Analog Years" is a unique and core addition to both academic and community library collections, as well as a recommended reading for anyone with an interest in Milwaukee history in general, and the history of American television broadcasting in particular.

5-0 out of 5 stars Fantastic
Great pictures.
Amazing facts.

One of the best books on television...ever!

5-0 out of 5 stars A great achievement in a life cut short
Dick's book is a real treat for anybody with memories of Milwaukee TV over the years.Sadly, his death on 29 March 2009 means he won't be updating it for "The Digital Years." Thanks to Dick for everything.

5-0 out of 5 stars All you want to know about television in Milwaukee
If you grew up in the 1950s and you are a native of southeastern Wisconsin, this is a book that you should have on your library shelf or coffee table, your choosing. It is a large book, not just in size, but in scope. Except for a three and a half year sojourn in the United States Navy, I have lived in this region of the world for over seventy years. Golembiewski covers things that I never knew before. I am more of an early radio fan than an early television fan, but many radio personalities segued into television during its infancy. They are all covered in this volume. Golembiewski covers it all, from the first ideas of television up to the conversion to digital. And he does it in such a way so that non-technical people, of which I am a charter member, can understand the points that he is making. If you are into television, until you get this book your library is incomplete. Each chapter of the book covers a television station, starting with the oldest and working his way up to stations that were formed just a few years ago. When reading you can pick and choose chapters, for each chapter is complete. You can start with your favorite station and work towards your least favorite station. You would think a book like this would be dry and boring, but the way that Golembiewski presents the material, it is not. He actually makes you thirst for more. After I finished reading about WTMJ-TV I ran to my computer to see what more I could find on the internet. And, there are pictures, lots and lots of pictures. This is a book that is of particular interest to people from the Milwaukee area, but I think it would of interest to anyone who is interested in television.

5-0 out of 5 stars Milwaukee Television History, The Analog Years
I lived in Milwaukee from 1960 to 1972, and this book provides a great resource for remembering our time in Milwaukee.The author provides pictures and history of about every TV personality I can remember.It was a real pleasure to revisit that period of time through this book. ... Read more

20. Remote Control: Television and the Manipulation of American Life
by Frank Mankiewicz
 Hardcover: 308 Pages (1978-01)
list price: US$15.60
Isbn: 0812906497
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