Product Description
Interactive Computer Graphicsis the only introduction to computer graphics text for undergraduates that fully integrates OpenGL^® and emphasizes application-based programming. Graphics Systems and Models; Graphics Programming; Input and Interaction; Geometric Objects and Transformations; Viewing; Shading; From Vertices to Fragments; Discrete Techniques; Programmable Shaders; Modeling; Curves and Surfaces; Advanced Rendering; Sample Programs; Spaces; Matrices; Synopsis of OpenGL Functions. MARKET: For all readers interested in computer animation and graphics using OpenGL^®. ... Read more

Customer Reviews (6)

Errr...
I start reading the book as it arrives. In chapter 2, I faced with several problems.

The code to generate 2D recursive Triangle and 3D one does not produce the same result printed in the book.I look up online for source code for the book from Pearson, but they are all private (require login). I google for the source and come to several class website. Their code produce like what the book shows. I start to compare between the code, their vertex and orthographic view parameter are different. I go back to orthographic view => "detail in Chapter 5". Okay sure, no problem. Some material in chapter 1 can be skipped because they are just general knowledge (not even related to computer science).

Also, the text have many error in code. I don't want to list it out. Try the code out and you see.

Very good book
This is an excellent textbook. I've just completed an undergraduate course in computer graphics using this text and it made the course much easier and more interesting. It clearly explains the content using appropriate examples. However, this book is for an upper level college course and is not suitable for beginners.

Very Good
This is a very good book, it shows a lot of details of Computer
Graphics

Great for a class
This text is great for a class on graphics.The reader may find it challenging to do a self-study however as it assumes a lot of prior mathematics... some of which the reader would not have unless he/she has studied the field of graphics before.While the book does cover most of the math in it either directly or in an appendix in the back, the book's treatment of the material is decidedly utilitarian and lacks the depth or breadth that a true mathematical text would have on such material.It is for this reason that it receives only 4 out of 5 stars.As an aid to lectures in class, this book is very good, provided one's professor covers the requisite math needed in order to understand it.

Great Job
Arrived many days early w/ free shipping in perfect condition.New book cheaper than the used book at the University book store!Great job thanks. ... Read more

Product Description
In today's world of statistical computing, R is the program of choice for tens of thousands of statisticians, which is why R Graphics is sure to become an instant classic. Considered the leading expert on the use of R graphics, Murrell gives statisticians the first complete reference on the R graphical system. An in-depth text that takes nothing for granted, it helps both neophytes and seasoned statisticians master the intricacies of R. No other published volume contains information on R's grid graphics, and much of the information the author provides is original material not to be found anywhere else. Ahead of the curve, this volume defines the direction for the future of statistical graphical development.---------------------Features---------------------· Answers such a need that the field of statistics is already abuzz with anticipation· Contains numerous code examples as well as the plots that the examples produce· Offers readers an online resource with all the code and datasets used in the book as well as future developments· Includes an intro to R graphics that will fill in many of the gaps that have limited users· Provides base information that will remain current for years to come---------------------Contents---------------------An Introduction to R GraphicsR graphics examplesThe organization of R graphicsGraphical output formats

TRADITIONAL GRAPHICS

SIMPLE USAGE OF TRADITIONAL GRAPHICSThe traditional graphics modelPlots of one or two variablesPlots ofmultiple variablesModern plots and specialized plotsInteractive graphicsCUSTOMIZING TRADITIONAL GRAPHICSThe traditional graphics model in more detailControlling the appearance of plotsArranging multiple plotsAnnotating plotsCreating new plots

GRID GRAPHICS

TRELLIS GRAPHICS: THE LATTICE PACKAGEThe lattice graphics modelLattice plot typesControlling the appearance of lattice plotsArranging lattice plotsAnnotating lattice plotsCreating new lattice plotsTHE GRID GRAPHICS MODELA brief overview of grid graphicsGraphical primitives Coordinate systems Controlling the appearance of outputViewports Missing values and non-finite values Interactive graphicsCustomizing lattice plotsTHE GRID GRAPHICS OBJECT MODELWorking with graphical outputGrob lists, trees, and pathsWorking with graphical objects off-screenPlacing and packing grobs in framesOther details about grobsSaving and loading grid graphics Working with lattice grobs DEVELOPING NEW GRAPHICS FUNCTIONS AND OBJECTSAn example Simple graphics functionsGraphical objects Querying grid

APPENDIX A: A BRIEF INTRODUCTION TO RObtaining and installing RAn environment for statistical computing and graphics A programming language

APPENDIX B: COMBINING TRADITIONAL GRAPHICS AND GRID GRAPHICSThe gridBase package ... Read more

Customer Reviews (9)

Crazy pricing
One day its $49, the next day its $70?
A new version is supposedly coming out next year anyway.

profound basics
For me as biologist, it is very important to have easy acces to information about R-functions and R-graphics. This is exactly what I found in this book, a very easy and profound introduction to R-graphics with all the functions needed for Traditional graphics and the more advanced Trellis/Grid graphics. As I do not need to create more complicated graphics then common histograms, boxplots and barplots with Traditional and Trellis graphics, I do not use the chapters on the Grid Graphics Model etc., but I guess that also this part is very easy to understand. Figures shown in the book are informative and can serve as examples how to present your data. Any R-functions needed are within can be found in the text.
Although you can find any R-functions for graphics on the web, this book, which goes through the whole process of creating graphics, is a very convenient tool to use. And this is also true for R-beginners, such as I was recently.

Advanced grid coverage, thin lattice coverage
For the most part, I've stopped using traditional R graphics.I use lattice for most of my work, and I'm not writing new graphics functions.

By page count, this book devotes ~40% to traditional R graphics, 10% to lattice, and 40% to grid, in that order. The traditional graphics coverage is good, with interesting material on margins and other layout arcana.The grid coverage is quite technical, targeted largely at developers and power-users.The 10% lattice isn't especially illuminating.The grid material does inform the mechanisms behind lattice, and show how to mix grid and lattice.The traditional graphics material, does not apply to either grid or lattice.

If you're like me, this book isn't a good "first book".It covers the basics (which i'm comfortable with) and the complex (which i don't usually need), without a lot of middle ground, especially with respect to lattice. A good alternative might be "Lattice: Multivariate Data Visualization with R by Deepayan Sarkar" or ggplot2: Elegant Graphics for Data Analysis (Use R) by Hadley Wickham.

This book is well-written, and the grid coverage is thorough, but it could use a more descriptive title.

Good, not great
R is a free software system that runs under Windows, Linux, and the Mac OS. R comprises a programming language, considerable support for statistical computing, and a set of powerful graphics functions. Murrell's book is about graphics.

Graphics in R is done using various packages. One is "graphics", and its description occupies the first half of Murrell's book. But these days "graphics" is looking a little long in the tooth, and contains a number of infelicities that can't be changed because of all the old legacy code out there. Murrell himself wrote "grid" to fix this problem; "grid" is more general and better organized, but its functions are a toolkit for creating graphics; he's only built the tools, not assembled all the elements into simple and easy-to-use high-level plotting functions that "graphics" has. "Grid" occupies the second half of this book. Sandwiched in the middle is a chapter about "Lattice" (by Deepayan Sarkar); Murrell's chapter provides a brief overview, in part because lattice is built on grid, but lattice is better described by the online documentation, Sarkar's own book, and the books by William Cleveland, which introduced the whole idea of conditioned plotting of multivariate data. There's also an helpful (but brief) appendix describing how to get "graphics" and "grid" to work together, and an introduction to programming in R, which is too brief to be of much use of novices, and not detailed enough to help more advanced users.

What's good: Although R comes with on-line documentation, the style of documentation for R is to describe the inputs and outputs of individual functions, but not provide much in the way of a conceptual overview. Murrell provides such an overview. Especially useful are a set of diagrams showing the various coordinate systems, lists of the line types and plotting symbols, and tables of the graphics state parameters. You could probably puzzle this out for yourself with just the built-in documentation, but Murrell's book will save you time and headaches. Also, his website has all the code that produced the book's figures, which can be quite instructive.

What's bad: The description of the "graphics" package is incomplete, and the book's index is just terrible, which makes it hard to find things. Just as an example, if you want to see what the "mai" graphics parameter does, you should be able find it in the index under either "mai" or "par", a function which sets such parameters. There is a function index, but the functions are listed by package, not in a single, alphebetical list. If you know enough to find "par" under the graphics package in the index, then you get referred to a 30-page block of text. You won't find "mai" in the index at all. Nearly useless.

Overall: R has a very powerful programmable graphics system. This book will help you use it. This book could be more complete, and begs for a decent index. A good example of a well-written and thorough book about a computer language is Guy Steele's Common Lisp; the R community hasn't gotten quite to that level yet.

Not for a Beginner
I am new to R and needed to create a particular style of heat map for a project. I spent 3 weeks studying this book's table of contents, sample chapter, examples on the author's website, etc. until the day came when I needed prepare my presentation. So I went ahead and bought the book. It was not what I needed and, in fact, I have not found it useful in the 2 months that I have owned it. Before the book even arrived I discovered the R Graph Gallery ([...]), which has a heat map that met my needs. My advice to those who are beginning to learn R is to be patient and use the many free, high-quality resources available on the internet for perhaps up to a year before starting to buy books. ... Read more

Product Description
Discover what you can do with R! Introducing the R system, covering standard regression methods, then tackling more advanced topics, this book guides users through the practical, powerful tools that the R system provides. The emphasis is on hands-on analysis, graphical display, and interpretation of data. The many worked examples, from real-world research, are accompanied by commentary on what is done and why. The companion website has code and datasets, allowing readers to reproduce all analyses, along with solutions to selected exercises and updates. Assuming basic statistical knowledge and some experience with data analysis (but not R), the book is ideal for research scientists, final-year undergraduate or graduate-level students of applied statistics, and practicing statisticians. It is both for learning and for reference. This third edition expands upon topics such as Bayesian inference for regression, errors in variables, generalized linear mixed models, and random forests. ... Read more

Customer Reviews (10)

Could be better
It seems that most introductory R books spend too much time with correlations and other modeling.I am still hoping to find an R book that deals primarily with data manipulation and descriptive graphics at an intro to intermediate level.Simply put, knowing something well and conveying it properly to your audience are often mutually exclusive.

Should have bought "The R Book" Instead....
I got this book over Crawley's (The R Book) since the Amazon reviews said that this one was more organized than Crawley's.. however, even if that is true (maybe.. but Crawley's organization does not bother me), this book does not have half of what "The R Book" has, and their GLM chapter is a poor explanation of the function.

I highly recommend purchasing Crawley's book over this one. This one is not horrible, but was not sufficient for me. Lucky for me I have online access to Crawley's book for free, which has saved me in some spots, along w/ the online R-help websites and list serves.

This book definitely doesn't hurt to have though, but if you are looking to only buy one book, I would not rely solely on this one.

Good Statistics Course Materials
I purchased Data Analysis and Graphics Using R for an introductory course in applied statistics for the Biologcal Sciences. The book provides excellent discussion on the "how to" nature of applied statistics. The authors, John Maindonald and John Braun, address issues on valid use of statistical analysis and comprehensive examples on the use of "R" to solve problems. In order to get the most out of this book, it wold be useful to also obtain a good primer on "R", such as "The R Book" by Michael J. Crawley.

data analysis presented through R
The authors have written a very good and somewhat unique book on statistical data analysis.The emphasis is on linear models. graphics and diagnostics for identifying violations of modeling assumprions.They build up from the basics starting with simple one variable linear regression and correlation and then moving to multiple regression.Special cases of linear models suchas polynomial regression are presened.They then move on to various generalizations.When the residuals are correlated they consider time series models for the correlation structure of the residuals.Other specialized and important problems such as repeated measures for longitudinal data are covered.

Logistic regression is also introduced and shown to be a member of a larger class of models called generalized linear models which differ from linear models in that the dependent variable is a transformation of the basic dependent variable.The transformation is called the link function.For logistic regression the transformation is called the logit function.Hierarchical (or multi-level)models are also considered.

There is also a chapter on classification and regression trees.The final methods chapter covers multvariate analysis including classifcation, principal components,and propensity scores.These are topics not commonly seen in a first course on regression or data analysis.

What makes the book unique is a thorough introduction to the R programming language and the presntation of every technique with examples in R that both motivate the need for the technique and the details of the implementation in R.There is a lot of R code given and references to a variety of sources for R that can be found on the internet.The book can serve both as an introduction to data analysis and a tutorial on the R programming language.This can be useful as a text for undergraduate and graduate students.It is also an excellent reference for researchers who want to use R and its application to practical problems.The book also has an appendix that shows the relationship between R and S and SPlus, highlighting the differences.The first chapter is a careful introduction to R and the last chapter covers advanced applications in R.

The graphics used throughout the book are excellently presented and there are even a few color graphs.This text has just had a second edition published but my review is based on the 2003 version which is the one I purchased.

Outstanding
Very good book for beginners and experienced users. Good presentation, hard cover, wide content...an outstanding book. ... Read more

Product Description

Customer Reviews (1)

Franco Zeffirelli Film as a Graphic Novel
Full text with drawings clearly based on the 1968 Zeffirelli film.It's engaging for reluctant readers, second language students, or those who simply enjoy graphic novels.Like the film, the graphic novel has R&J ON the balcony rather than Romeo on the ground and Juliet above him (as was Shakespeare's intent).Still, I wish I had a class set of these to help my students "get into" Shakespeare. ... Read more

Product Description
Guide students through the writing process with 20 engaging graphic organizers geared toward the traits! They'll generate ideas, select just-right words, develop voice, and more. Interactive mini-lessons introduce each organizer; then photocopy for flexible use such as homework, class work, group work, and assessment. A great way to make learning visible and memorable! For use with Grades 2–4. ... Read more

Product Description

A revision to the bestselling visual guide to becoming a graphic designer

Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. Featuring 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries, coverage of careers in exhibition design and illustration, and new focus on designing across disciplines.

• Fully updated to include information on the latest trends in evolving design disciplines
• New coverage of digital editorial design, information design, packaging design, design management, and entrepreneurship
• From an author of over 100 books on design

Complete with compact, easy-to-use sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design. ... Read more

Customer Reviews (10)

Loving it.
I am very happy with the book and am loving it. Got an earlier edition (I am thinking there shouldn't be many changes from the one I have) from the library and keep passing the due date! Lots to learn, especially very useful for me as I am a complete beginner in the Graphic Design field. Very informative and helpful for someone considering getting into the field. Great color and organization inside, and specially loved the interview pages. I definitely recommend it.

Book rating
This book is very informative if you want to know about what successful graphic artists have done in the industry.This book is cover to cover interviews with successful graphic artists who have worked in the industry and have made their marks and become successful.It will not teach you how to do what they did and there is nothing technical in this book regarding graphics programs, however, if you are thinking of working in the graphic arts business as a full time career and you know nothing about it, this is a must read. Spend a couple of bucks on this book before you spend thousand learning to be a graphic artist and getting into a business that you know nothing about. This book is a must read for the aspiring professional graphic artist.

Fantastic!
It's the best way to order books! You'll get all the info you need and want, almost instant shipment and all together for an acceptable price! Highly recomandable!!

Informative and well written, recommended for young designers
I'm currently in college and my professor recommended this book for class. I'm glad she did. It taught a lot about design that I did not get from classes and the interview give insight to the current world of design.

PERFECT for someone interested in the Graphic Design field.
I've read through (and looked through) this book quite a few times, and each time I find something new. It has pretty much every sub-field in GD to sample the work of a professional in that career. The pages are eye-catching as well as eay-to-read. If you're interested in purchasing a book to help you further explore GD as a career, or if you are trying to decide what kind of sub-field you're looking for, this is the book for you! ... Read more

Product Description
Published in 1932, the first edition of Architectural Graphic Standards revolutionized the practice of architecture. Now for the first time, design professionals and others with an interest in architectural history can purchase their own copy of this landmark publication in an affordable paperback edition. ... Read more

Customer Reviews (34)

Arch graphic standards
Excellent book, price and sender. Book was as advertised and I would highly recommend buying from this seller.

If the price is right, it's perfect for students.
Through 3 years I had this book while in school, it was an invaluable resource. As many of you know, the work done in arch. school is very design/idea based, and not necessarily rooted in a feasible final product. However, I strived to include as many true-to-life elements in my design, and this book got it done for me. Many standards and sizes, etc. that had my classmates scrambling around on the internet or looking through dozens of books to find were easily found in the index of this book. It eventually became a class resource for a couple semesters until people bought their own.

As a professional, many people's firms have a specialty or three. For instance, I work for a healthcare firm at the moment. However, as a student, you can run the whole gamut of different building types. Despite how far-out some of my designs were, the fact that they were rooted in current, workable building methods and systems that were detailed out helped me immensely when applying for jobs. Knowing the details and showing them in your design is not only good for your reputation, but good for ability as an architect.

I'd recommend this to many arch students if the price is right for you. I happened upon it at a time with the book (no CD) was around $80 or $90. Of the dozens of textbooks I still have, this is one resource book I know I'll be consulting for a while.

Architectural Graphic Standards for Architects, En..
Great book.Really Highlights the shortcomings of the modern addition of this book. I highly recomend this book for students and practicing architects.

A must-have for design professionals!
For over 70 years, architects have been using a valuable reference book, "Architectural Graphic Standards."

"Architectural Graphic Standards" is organized roughly per the CSI Masterformat divisions, including general planning and design data, sitework, concrete, masonry, metals, wood, thermal and moisture protection, doors and windows, finishes, specialties, equipment, furnishings, special construction, conveying systems, mechanical, electrical, sports, energy, history preservation, etc.

"Architectural Graphic Standards" has 1072pages (9.6 x 11.8 inches large format) and numerous line drawings. This new edition has expanded and new content covering contemporary issues.It is a must-have for architects, landscape architects and urban planners, interior designers, engineers or any other building-related design professionals.

Gang Chen, AIA, LEED AP BD+C, Author of "Architectural Practice Simplified," "LEED GA Exam Guide," "Planting Design Illustrated," and other books on various LEED exams, architecture, and landscape architecture

worth it
I got this book for my cousin who just became an Architect in Ecuador. The cover was a bit damaged, but he was able to fix it my "making" a new cover. He is very pleased with the book. For the price paid, it was worth it. ... Read more

Product Description
This book shows college instructors how to communicate their course organization to students in a graphic syllabus a one-page diagram, flowchart, or concept map of the topical organization and an outcomes map a one-page flowchart of the sequence of student learning objectives and outcomes from the foundational through the mediating to the ultimate. It also documents the positive impact that graphics have on student learning and cautions readers about common errors in designing graphic syllabi. ... Read more

Customer Reviews (1)

Nurse Educator
This was a textbook in the graduate nurse educator curriculum; the book was very helpful and I continue to use it in my studies and I know it will be a great resource as I pursue my new career. ... Read more

Product Description
"There's more to dynamic storytelling than lighting tricks and breaking panels. Mostly, it comes from the heart and gut. The absolute refusal to let anything go onto the page without knowing why it goes onto the page and how it will affect readers."

From the creative minds behind your favorite modern-day comics ...

In this unprecedented, behind-the-scenes guide, former Marvel editor and current IDW senior editor Andy Schmidt and his superstar industry friends give you the inside track on creating engaging, professional-looking comic books.

Written for upcoming creative stars and comic book enthusiasts, The Insider's Guide to Comics and Graphic Novels covers the entire creative process from beginning to end, from fine-tuning a script to the nuances of camera angles, costume design and lettering. You'll learn not only how to emulate a camera pan, hit `em with a splash page and shift into slow motion, but also WHEN and WHY to dip into that bag of graphic tricks for maximum impact.

The real-world guide to creating great comics!

• Profiles and insights from John Romita, Jr., Neal Adams, Gene Ha, David Finch and John Byrne
• Professional advice from top talents in the business, including writers Brian Michael Bendis, Geoff Johns and Tom DeFalco; inkers Klaus Janson, Karl Kesel and Mike Perkins; colorist Chris Sotomayor; and letterer Chris Eliopoulos
• Expert instruction on every element of the creative process--writing, drawing, inking, coloring, page layout and scene design--and how they all work together

Customer Reviews (7)

Best Informative Read I've Read
I bought this book on a recommendation from a friend, and let me tell you...I am not disappointed AT all.

It's very insightful into the process of how a graphic novel is made. I don't like to look at this book as a 'how to book' because they give you more than one way to do almost everything they go over in this book. (Writing a script, picking an artist or drawing it yourself, inking, coloring, text bubbles, etc.)

There are a few things I wish they would go more in depth on, such as ways to write a script and the speech bubbles, but that's a small thing that is DEFINITELY over weighed by all the good things about this book.

A great overview of the process!
A good book presenting a general overview of several aspects of putting a graphic novel or comic together. Good for the beginner, but there are also insights to be gleaned by someone above that level. Several artists were profiled and had some quotes and I wish there was more from them. The layout of the book left plenty of room for more text, so why not include more from other authors/artists?
It's a solid look atthe total process. I found some of the comments about sequencing, angles, panels etc. especially helpful.
Common sense is not so common - as a former gallery owner I experienced this with people trying to present their work, and some advice Andy Schmidt gives to the would-be artist/writer is sure to help make those on his side of the table's lives easier!

Graphic Grandsons
I have two grandsons with tremendous artistic talent.Both want to be cartoonists, and this book provides them with excellent advice. It challenges them and introduces them to methods they will need if their careers develop as planned.

Outstanding
Andy's book is fun to read - but its most fun when he's dispensing advice about the craft and not the commerce. Although there is a killer tip on negotiating price that's about a para long and worth the price of the book alone :)

VERY good book
This book is a welcome additiona to the other fine books on making comic art. I liked the artists bio and the sections on panel use/ pacing to make your story come alive.
Though NOT very technical the section on COLORING had alot of insights into using color wisely & effectively lends to the imapct of the story. ... Read more

Product Description
Over 100 full-color plates and over 700 figures illustrate the techniques presented in the book. The authors provide a unique combination of current concepts and practical applications. Important algorithms in 2D and 3D graphics are detailed for easy implementation. Computer graphics are explored from the perspective of the user.Amazon.com Review
Computer Graphics: Principles and Practice is the mostexhaustive overview of computer graphics techniques available. Thistextbook's 21 chapters cover graphics hardware, user interfacesoftware, rendering, and a host of other subjects. Assuming a solidbackground in computer science or a related field, ComputerGraphicsgives example programs in C and provides exercises at theend of each chapter to test your knowledge of the material. The guidehas over 100 beautiful, four-color photographs that illustrateimportant topics and algorithms, such as ray tracing and bump maps,and also inspire you to acquire the skills necessary to producethem. Encyclopedic in its coverage, the book has a good table ofcontents so that you can immediately turn to information on thez-Buffer algorithm or the chapter on animation. ... Read more

Customer Reviews (42)

Great seller
Thank you to a fantastic seller - he actually met me at the library to give me the book, because my son needed it right away. Awesome service!

book review
This is a bible for computer graphics. I recommend this book to anyone who wants to learn computer graphics knowledge base.

suffers from bitrot
If you're a beginner looking for a book which has example code you can test out and try, either forget it or be prepared for some headache.

I can speak on my experience, I have a GNU/Linux system, the SRGP library which is used by this book only supports a display depth of 8bpp, which means you'll most likely need to reconfigure your X server to some extent - the examples/library will crash at higher display depths.

But there is no doubt that the techniques and principles explained throughout can be applied using other toolkits, as the book explicitly says that the facilities contained in the example libraries are common to many other graphics libraries.

A quick note on the quality of the library code, it appears to be pre-ANSI C and contains a few modern no-nos, which can lead to crashes.

If you're looking for a book to merely use as a reference or for theory then this is what this book is, and as one other reviewer said, you could probably just borrow a copy of the book and xerox the bibliography to refer to the papers it sources information from.

Get Subcription to Siggraph Instead
Except for the chapters on raster algorithms, this book is just an extended bibliography. It has no material on texturing, for example, just a reference to the original paper on it. The math isn't that mature either, and the chapter on Perspective Projections is a pedagogical atrocity. Instead of buying this book, just go to your local univ. library and xerox the bibliography; then, lookup the articles on topics you're interested in.

good book
This book is a great book for general knowledge but all of the chapters that deal with talking about hardware is badly outdated. I got this book mostly for algorithms. I got much more then what I expected but most of everything I needed was there. Its a very good book for learning about line drawing, and polygon rasteration algorithms. Don't expect anything up to date like shaders though. ... Read more

Product Description

Captivate your audience and enhance your storytelling with this tutorial based 4-color cookbook, featuring dozens of solutions to your titling needs. Each chapter includes case studies and interviews with the pros, lending cutting insight and lessons learned that will have you creating inspired title sequences in no time.

Product Description
As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics. ... Read more

Customer Reviews (14)

Must Have for designers or anyone
Fantastic design guidelines and know how...

I got this a as a reference for my Design library along with "Before & After: How to Design Cool Stuff (v. 2)".

Must have to anyone remotely interested in the subject...

Another great book by B&A
This is a great read for those starting out in the graphic design field. It has many insights into what it takes to create a good graphic design project for business use. I highly recommend it!

Help for the design impaired!
This book is a fabulous tutorial for anyone needing graphics in their business. Chapters are short, easy to understand, with lots of clear pictures. The before and after style is especially nice, as it shows what is possible with very little effort.

A great resource for designers and business owners alike!
"Graphics for Business" is a great resource for generating ideas for creative projects. Whether you're tasked with putting together a corporate newsletter, or coming up with a new logo and branding for a client, "Graphics for Business" is an invaluable resource and reference tool. I found the section on layouts particularly useful, and have gotten a lot of great ideas for newsletters and corporate reports. The ideas presented here could easily be utilized for other types of print design as well (flyers, resumes, etc.). This book is a collection of some of the best articles from the "Before & After" magazines by John McWade. Highly recommended for anyone that wants their publications to stand out from the pack!

Leader of the Pack in Biz Design
Since the very first Macintosh computer was used for desktop design, John McWade has lead the industry showing how to actually design using desktop tools.He's the best; his stuff is real world; this book is excellent as is his 1st book and very popular magazine, Before & After. A must-have for your design library. ... Read more

Product Description

Graphic novels, long stories told in comics format, have enjoyed the fastest-growing sales of any category of book in the U.S. over the last four years. This modern renaissance of comics has produced a library of substantial works, whose subjects are not confined to superheroes or fantasy but are as varied and sophisticated as the best films and literature.

Customer Reviews (6)

Couldn't be better...
My favorite part about this book is the fact that it goes so in depth with every piece they take a look at. I've never even heard of some of these comics, and I consider myself a decent conisseur. I suppose the only thing that might improve it is a look at some more non-English graphic novels, but we can't have everything, apparently.
I did appreciate that they kept further away from comic books and really concentrated on a graphically told story with the same amount of depth as a novel, rather than the corny and awful dialogue and storytelling coming out of some of today's comics.

Show and Tell
This is a great primer on how and why to read graphic literature (traditionally known as "comic books") as well as an excellent catalog of the best works of sequential art (for an enlightening exploration of just what sequential art is and how it works, read Scott McCloud's seminal Understanding Comics).This attractively designed book contains detailed two-page entries on 30 works considered classics by the author (with whom I concur--at least on the ones I've read), and slightly less detailed half page entries on 120 others (see images at the top of item description), all of which provide sample pages and analysis of the storytelling technique employed by the creator(s).(Unfortunately, the text on the half page reproductions is sometimes too small to read without the aid of a magnifying glass.) The book is divided into chapters arranged by subject matter, which begin with a background essay on the history of each genre and contain a sidebar with a brief list of additional recommendations (totaling another 100 in all). The genres covered are Childhood Stories, Life Stories, War, Superheroes (of course), Fantasy/Science Fiction, Horror, Mystery/Crime, Humor/Satire, Historical (fiction and non), and Erotica.

While I highly recommend this book for people trying to familiarize themselves with the realm of graphic novels, the subtitle, "Everything You Need to Know," is not entirely accurate. The focus here is on English language comics.For a sampling of graphic literature from around the globe, check out The Essential Guide to World Comics by Tim Pilcher and Brad Brooks.

However, my only real disappointment was with the lack of attention given to some creators, and the total absence of others. The most glaring of these is the cursory mention of Grant Morrison, one of the greatest comic book writers of the past 20 years.Although Animal Man and The Invisibles are mentioned in two of the book's auxiliary sidebar lists, neither these nor any of Morrison's other works--which include Arkham Asylum, Doom Patrol, JLA: Earth 2, and The Mystery Play--are featured in the more in-depth two page or half page formats. (I can excuse the absence of what I think is possibly Morrison's greatest work, WE3, because it came out in graphic novel form after Gravett's book went to press.)

Several of the overlooked Morrison works listed above would have been much deserving additions to what I consider the weakest chapter in the book, "The Superhuman Condition." While I understand the author's desire to direct readers' attention to the wealth of non superhero graphic novels out there, this chapter--one of the shortest in the book--failed to mention several of the best examples of superheroic fiction. These would include tales featuring well-established characters, such as JSA: The Golden Age, by James Robinson and Paul Smith, as well as less traditional works like The Authority, a series created by Warren Ellis and Bryan Hitch about an antiestablishment group of superhumans (although in my opinion, it was later writer Mark Millar who more fully developed the revolutionary elements of this series).In general, I think this chapter suffered from a too narrow definition of what defines a superhero story, depriving readers of the full potential of this genre. The addition of Paul Chadwick's Concrete, while not obviously a superhero series, would have shown how superhuman trappings can be used to tell very human stories that address real-world injustices. Similarly, I would have placed in this chapter graphic novels Gravett chose to include elsewhere in his book.Morrison's The Invisibles is mentioned under the heading of science fiction/fantasy; V for Vendetta, by Alan Moore and David Lloyd, is extensively covered in the chapter on mystery/crime, and The League of Extraordinary Gentlemen, by Moore and and Kevin O'Neill, appears under horror. Chronicling the stories of 1) a counterculture cell of secret agents battling extradimensional forces of conformity (The Invisibles); 2) a masked superhuman freedom-fighter seeking to overthrow the fascist government of an Orwellian future (V); and 3) a band of characters from Victorian literature serving on Her Majesty's Secret Service in an alternative version of 19th Century Britain (The League); I believe these works should more fittingly be viewed as innovative takes--postmodern, dystopian, and revisionist, respectively--on the superhero genre.

Despite these shortcomings, I still think this book offers an attractive, well-organized, and exciting introduction to the world of graphic literature that is sure to hold many unexpected treasures for long time fans and newcomers alike.

[Note: Some of the best recent superhero stories were not included in this book because they were released in graphic novel form while it was already at press. DC: The New Frontier, by Darwyn Cooke, takes a new look at the Silver Age of comics (the 1950s and 60s) that is as retro as it is modern, and the critically-acclaimed Ex Machina, by Brian K. Vaughan and Tony Harris, is about a superhero who hangs up his costume after 9/11 to become the mayor of New York City.]

Awesome For ADHDers
I was looking for something to give me a firm history of this "new" genre of fiction and this proved very useful. The author seems to have a firm understanding of how the reader's eye moves about (especially comic book readers) and keeps his format as true to his subject matter as possible. He allows the reader to skip ahead, and around; dig deep in the subject matter, or theme; run rampant around the page. I couldn't recommend this book more for those who are unfamiliar with graphic novels, aspire to write one, or just plain enjoy the history. I loved the way that the author stuck to mature subject matter/ writers as well.

Fantastic!

Only for those published in english
This book is a marvelous and very thorough reference book for graphic novels published in the US market.I am grateful since I needed a "taxonomy" of sorts for the newly available works, and the differently-themed chapters seem to group the various works into categories.

While the tradition of the graphic novel has been strong in europe in the sixties and seventies, many of those works have never been translated into english, and thus references to them are not included in this book.

I was pleased to see Hugo Pratt's "The ballad of the salted sea", a revered classic among european readers.I must conclude that the only reason it got included in this book is because it is now available in english.

I noticed Persepolis got included as well.That work as been "cinematized" recently, and shown at this year's Cannes Film Festival.[btw, the english set is half the price of the french set if you were to buy it in france, proof that the english-based publishing world dominates the world...]

Great book.Great resource.Great reference.

Comic Lit Goes Legit!
Following his success of Manga: Sixty Years of Japanese Comics with another affirmative and considered guide to comics, Gravett now focuses on the phoenix-like return of the "Graphic Novel" that failed to live up to expectations in the early '90s. However, time has moved on and this book reveals how the medium has evolved dramatically over the past ten years. Gravett's masterstroke is to reproduce at least two full pages of sequential artwork, giving readers a real flavour of each title examined. Annotated notes alongside the artwork explain the material in a manner reminiscent of fine art books. Not only that but the excellent, if initially hard to follow, thematic cross indexing means there are endless ways of making connections between disparate titles such as Nausicaa of the Valley of the Wind (Dystopias) leads to Enkil Bilal's Nikopol Trilogy. Follow another link (Nature) and you get Jiro Taniguchi's The Walking Man. It's a close as the Internet on the page as you'll ever get. This book is perfect for librarians and educationalists looking to broaden their, and their students', knowledge and while many comics aficionados will be familiar with the titles, there are still a few surprises and the chapter openers contain many anecdotal nuggets. A perfect present to convert that literary die-hard who'd have to admit that comics haven't just grown up, but are now entering a self-assured and confident middle-age. ... Read more

Product Description
Buck is a dog born to luxury, but he is betrayed and sold as a sleddog in the harsh and frozen Yukon. But Buck is stronger thanany man knew, and he escapes captivity and rises above his enemiesto become the leader of a wolf pack. This action-packednovel tells the remarkable story of one of the most feared andadmired dogs in the north. This Call of the Wild graphic novelcaptures all of the excitement and adventure of Jack London’sclassic novel. ... Read more

Customer Reviews (2)

Call of the Wild
This novel is one of the better Illustrated graphic novels published.
The artwork created by Alex nino is truly what makes Jack Londons' novel
come to life and jump off the page.

I enjoyed reading this story once more, and the artwork made it all that more pleasurable.

Bill Vann

The Call of the Wild (Man)
'The Call of the Wild' (1903) is generally considered London's best work. London himself was a wild man: drunk heavily, whored, jailed, tramped, poached, prospected - the bastard son of a wandering Irish astrologer. The novel is London's reconciliation with his own feral nature - he eventually killed himself in 1916 with an overdose of morphine - but not before he produced a prodigious amount of work becoming one of the most popular authors of his age. His work is at its best seen as the conflict between animal instinct and intellectual reason, what feels right vs what you know is right. ... Read more

Product Description

Customer Reviews (18)

satisfied customer
The book came within a week of ordering and in "Like New" condition just as it had been described. I would do business with Bookbyte again.

bring a magnifying glass
Lots of information and examples. Unfortunately, the book is set in minute type- I'm guessing 10pt at best. You would think a book on typography would be a little more attentive to the "readability" of the book.

Good value and information
There is very valuable information in this book when it comes to website design.Graphics, of course, are a huge part of putting a website together and this book really helps us find ways to make the sites professional looking and user friendly.

amazing!
This is one of the prettiest books I own. It was also the most helpful book I purchased on typography and design. The examples and the book itself are gorgeous and the text explanations are thorough and easy to understand. Reading this book felt like taking an intro to typography course. This is as good as I could have expected it to be.

Not a workbook
I made the mistake of assumption. In light of trying to be helpful to those who are assuming the same, I should point out that:

The definition of a "workbook" (freedictionary.com):
work·book(wûrkbk)
n.
1. A booklet containing problems and exercises that a student may work directly on the pages.
2. A manual containing operating instructions, as for an appliance or machine.
3. A book in which a record is kept of work proposed or accomplished.

This was my assumption. This is not a workbook, nor is it a guide about how to accomplish anything. The book is a comprehensive and concise reference book inappropriate as a class text. I will say it is very interesting; and the examples are wonderful and entertaining for those who are interested in typography but not instructors.

...an unfortunate title for this book was chosen. ... Read more

Product Description
3D Math Primer for Graphics and Game Development covers fundamental 3D math concepts that are especially useful for computer game developers and programmers. The authors discuss the mathematical theory in detail and then provide the geometric interpretation necessary to make 3D math intuitive. Working C++ classes illustrate how to put the techniques into practice, and exercises at the end of each chapter help reinforce the concepts. This book explains basic concepts such as vectors, coordinate spaces, matrices, transformations, Euler angles, homogenous coordinates, geometric primitives, intersection tests, and triangle meshes; discusses orientation in 3D, including thorough coverage of quaternions and a comparison of the advantages and disadvantages of different representation techniques; describes working C++ classes for mathematical and geometric entities and several different matrix classes, each tailored to specific geometric tasks; includes complete derivations for all the primitive transformation matrices. ... Read more

Customer Reviews (52)

Great balance of theory and pragmatism
I was looking for a book that covered all of the 3-D vector math basics for game programmers, and came across this one. I mentioned it to a co-worker, and his response was "Great book!". After ordering and reading about half, I have to agree.

The book explains the concepts very well and takes you through the math required to derive some of the core concepts (like transformations). My favorite part thus far is that each vector or matrix concept includes the math behind the concept and also the geometric interpretation for each of the concepts. For example, I had never seen a geometric interpretation of matrix determinants and found that very interesting.

The diagrams overall are very helpful for the more visual person, although there could be even more of them. I liked the descriptions of mathematical properties that may not be immediately obvious and how they could be used, such as the table of dot product values and what they mean.

My negatives on the book are minor:
(a) The book could have used more practical examples explaining scenarios on WHY certain concepts are used. The text does a decent job of explaning usages, but more examples would have been nice.
(b) I was not too interested in the "C" code given the numerous libraries out there that already do the math. This was wasted space in the book, in my opinion, although may be interesting to some.
(c) There are no answers to the exercises in the book. Would have been nice to have included that in an appendix. The answers MAY be on the web site - I have not checked.

All in all, I strongly recommend this book for those wanting the basics of 3-D vector and matrix math with applications.

Best intro to 3D math, hands down
The past week I've picked up about three different math books aimed for game programmers, which gloss over important math topics that a game programmer would most likely encounter programming games and graphics. The problem with the majority of these books is that they were too vague and/or just failed at explaining concepts clearly. It seems to be a common problem of trying to cover too much, and the authors quickly lose sight of the path and veer off-road.

3D Math Primer for Graphics and Game Development was my last hope. By reviewing the table of contents, it appeared to be aimed again towards those that were confident in the rudimentary concepts needed to understand and undertake 3D math. Yet, with nothing to lose, I downloaded the Kindle sample and was relieved that this was not the case. While there is only a short Appendix that reviews trig and related prerequisite concepts, the tone and approach the authors use to guide the reader is so incredibly friendly to those who may lack confidence in math. After completing the sample chapter, which covered the basics of the, 2D and 3D Cartesian system, I couldn't believe how easy it was to read and how well I was retaining the information, actually understanding every word that glowed off my iPad. Finally, it looks like I found a winner. The authors alone write with such confidence that just declares how well they understand the topic matter, and that they know, better than anyone, how to teach this material to virtually anyone of any skill level.

It's probably best if you are confident in at least trigonometry and basic algebra before reading. If you need to go over these concepts quickly, go to [...] and view the trigonometry videos. After you have your trig refreshed, dive into this book and you'll be sure to be ready to tackle any game or graphics related programming problem with confidence.

Great foundation for 3d game programming
I have been trying to learn game development and programming for almost a year as a hobby and can kind of get by knowing different concepts and properties. I thought this book would really help me understand concepts at a deeper level and allow me to use critical thinking to solve problems using these "basics".

Some parts of the book were really fast-reading, while others slowed me down to a halt with the math and programming. There were two parts in the book that it was getting hard and I had to skip to the next chapter where it wasn't quite as deep. the last chapters on matrices and quaternions were the two that stick out in my mind.

It is great that it gets into more detail with those areas, but a little frustrating if you haven't studied very much linear algebra. I will be re-reading those sections again after a little time has passed.

It covers matrices, vectors, and rotations in more details, while it skims over more advanced concepts such as binary space partition trees and inverse kinematics. It gives some good book references at the end if you are interested in books further.

It was a great foundational book in my opinion.

Excellent Book, Rush to Buy
This is a great book. It explains very complex 3d math problems in very simple terms with great illustrations. This is one of the few math books , that I could understand entirely including all the equations in one read. It is very rare.
I highly recommend this book, to any graphic programmer, cs major, ee major, hobby game programmer, iPhone developer. This should be the first book you should read. Anyone can call the functions in OpenGL or DirectX but to know what is actaully happening underneath or why it is happenening is very essential , otherwise you will be "Lost in Space", 3d space!!!!

Great, great, great
I beg you: do not try to read *any* 3D Game Programming book without checking out this baby first! Really, unless you are a math major already graduating from college, or a very wise industry professional, this book will be useful. For example, I am a second year college student and I already passed ODE, Linear Algebra and Calculus courses, my university is one of the most wildly recognized in Latin America for being very strict on mathematics, physics, and chemistry, so I can say that I feel pretty content with my skills. Still, this book worked wonders for me. Yes, yes, yes, this IS very basic, no doubt, but It's not only about the brute knowledge on mathematics and geometry that's important for graphics programming, but also how to apply those concepts, and why these are important. We all know vectors, we all know linear algebra, but we really don't know how to do AABB vs. plane intersection tests with them do we?

I can't even begin to imagine how useful this text would be to high school students. I mean, to be exposed to this material before going to college can only be awesome. They have some basic knowledge of Linear Algebra before even dreaming to taking such a course? Nothing beats that! Well, maybe grabbing a real, fully fledged Lineal Algebra textbook like Grossman's, but nothing beats the fun of knowing you are reading a video game/3D graphics book!!!

Furthermore, I read Frank D. Luna's brilliant Introduction to 3D Game Programming in DirectX 9.0c: A Shader Approach, and had no problem what so ever. I even skipped the "Mathematical Prerequisites" part. THAT's how good this books is!!!

There's Dover Book for Ordinary Differential Equations, Grossman for Linear Algebra, Larson for Calculus, Sears-Zemansky for Physics, and there is Fletcher Dunn & Ian Parberry's for an introduction to 3D Math...

My only disappointment with this book is that it lacks the answers for one third of the exercises. Oh, and there are a few typo's here and there, buy honestly, what book really doesn't? (Most of the errata is published anyways in the book's site: [...]). I also want to leave this clear one more time: the book is basic in kwoledge, where it excells is in the very clear presentation of that knowledge. ... Read more

Product Description
If you can dream it, you can design it.

Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects.

•Covers art supplies, software, concept development, reproduction needs, and much more
•Sample projects include business cards, print and web ads, and graphic T-shirts
•Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot’s Guide® titles on digital photography, drawing, and manga ... Read more

Customer Reviews (9)

Good basic handbook
This book covers the basics of graphic design. 'Just becouse I 'don't have a graphic education I purchased the book and it didn't let me down.
If you are experienced in graphic design, it doesn'offer anything I guess.

A "Must Have" Small Business Reference Book!
As an owner of a small business, this book is capitol!I have owned this book only 6 months have read it cover to cover. I am constantly using it as a reference guide. For 30 years I have been in the people service people service business.I am not nor ever have been a graphic designer of any fashion yet I do need to get many messages out to the public. I probably looked like a complete idiot before getting the basics through this guide.As a result of reading using this book, I have found that the media can go into logical structure that will be read more and understood better; less time is spent on doing the project and I have more time to be out in the public where I belong.The book is easy to read and understand.The ideas are can be implemented very easily and creatively.I would recommend this for any office that needs to reach client and customers with a message.It is a "must have" informative reference book."Hands off" to the authors ... for keeping it simple!

Up-to-date graphic design process guide
Even though many books of The Complete Idiot's Guide series are how-to guides, The Complete Idiot's Guide to Graphic Design will not enable the reader to do their own graphic design upon finishing the book. This book is actually best suited to providing the background knowledge necessary to work with professionals in the field of graphic design, such as photographers, illustrators, printing companies, writers, and the graphic designers themselves. This would be an invaluable reference book for any small business owner or for an executive of a larger company that doesn't have an internal design department.

The Complete Idiot's Guide to Graphic Design has a straightforward format that covers everything from basic artistic concepts to negotiating a direct mail package.Because the book covers such a large range of topics, the technical details are limited. There are two sidebar categories throughout the book that are especially interesting: Design on the Cheap, and Reverse Type (helping the reader avoid obvious amateurish design mistakes). As can be expected from a book about graphic design, there are many photographs of examples of beautiful graphic design. A good book for any small business library!

Reviewed by Megan Field

easy professional ideas for the novice
As a novice in the art of Graphic Design, I found this guide to be very easy to understand.The book has given me helpful information, which makes me feel competent enough to tackle and create a professional product.

Complete Idiot's Guide to Graphic Design
The book was well written, easy to understand, and an enjoyable read. It is well suited to a variety of audiences, with a wide range of backgrounds. It is informative, yet not boring. ... Read more

Product Description
The titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals worldwide as invaluable resources. Each beautifully designed, affordable volume offers a concise overview of a design fundamental the hows of design. But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice. Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko's "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara's "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought.

Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L szl Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse. ... Read more

Customer Reviews (4)

just what I always wanted
This book is perfect. I am using it as the required text for a senior-level course in theory. It's not too big, not too small, complete without redundancy and edited in such a way that discussions fairly jump from the text. Thank you, Helen Armstrong.

Graphic Design Theory
This book was purchase for use in a college course. It was is good shape, the correct book for the course, and arrive in the time the seller it would. All in all a solid purchase for the purpose of the purchase.

Friendly, informative, well-designed

I heartily recommend this book for anyone seeking a friendly, concise overview of graphic design theory. The texts included are fresh and provocative. And the book design makes it a pleasure to read (particularly in comparison to the Looking Closer series). Each group of texts is followed by a section of vivid images called "Theory at Work" that explicates the ideas presented. I plan to reach for this book any time I need to stimulate my brain and/or my design.

Great book for catching up on design theory
This fresh collection provides design texts from a wide range of designers. Before I read this I felt a bit self-conscious about my lack of training in design history/thinking. Now I feel ready for any "design theory" conversation. ... Read more

Product Description
From its roots in the development of printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political—witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others. Over 800 illustrations, 30 in color. ... Read more

Customer Reviews (6)

Don't Bother
Unless you are interested in the opinions of the author, the book is not worth the purchase price.Why?Illustrations.There are but a handful of color illustrations and the majority of all the illustrations are smaller than 1" x 1.5". Save the pennies and buy a history with illustrations that are in color and can be seen.

Comprehensive book
First: it is great book full of a lot of examples and connections. And I love it and I can recomend it for everyone who wants to know something about graphic design.
But sometimes it lost connection between graphic and polictic, which is important in 1920s and 1930s.

small book
The type (copy) and the book itself are really small and hard to read.It's more like a pocket size handbook.I should have done more research before I purchased; I made the inaccurate assumption that art/design books are usuallylarger in scale. I can't comment on the content of the book because the size of it was such an impediment I stopped reading after a few chapters.

A must read...
for design students. The book gives a complete analysis of the graphic design's history.

follow the arrow
insightful, full of samples (about 800 though largely black & white) agreat guide to graphic styles, and the key movers & shakers in thehistory of graphic design right through from the 1890s to the 1990s.

ahuge resource for such a little book, definately worth reading if not justto look at the pictures... ... Read more

Product Description
Often, the small, delightful details make a piece shine, similar to the way unique buttons on a white shirt can give it an entirely new look. This book explores 1,000 of these embellishments available to graphic designers across all kinds of projects, from books to brochures, invitations to menus, CDs to annual reports.

Exacting photography, which is accompanied by credits outlining the vendors and materials used, focuses on these details. This book invites designers to literally shop for ideas. Content is organized by type; if you?re in the market for an unusual binding, turn to the bindings section to see a wide collection of fresh ideas.

Other topics covered include fasteners, graphics, unique materials, embossing, debossing, specialty inks, type treatments, interesting color usage, add-ons, die cuts, and much more. ... Read more

Customer Reviews (27)

1,000 Graphic Elements
As a gift for my daughter, a graphic designer, it has provided inspiration and information.

Good quality
The book arrived in brand new condition and in a timely manner, I was very happy with the service.

Great Variety!!
I purchased this for my girlfriend for her birthday because she's a graphic designer. There's very little description about each picture which is surprisingly nice. Your able to pick up on a lot of little details from the way the pictures are taken. It works great for her because she enjoys using a wide variety of things in her design work.

Quality
This product was in good condition and very useful. I will be getting more books by this author in the future.

Chock full of awesomeness!!
From cover to cover, this book contains designs and layouts that cover almost the entire scope of materials, techniques, styles and trends in dramatic design today. A must have in every designers personal library. I highly recommend this book ... Read more