Product Description
The paradigm has shifted and everything you knew about the music business has completely changed. Who are the new players in the music business? Why are traditional record labels, television, and radio no longer factors in an artist's success? How do you market and distribute your music in the new music world - and how do you make money? This book answers these questions and more in its comprehensive look at the new music business - Music 3.0. While Music 2.0 encompassed the era of file sharing and digital distribution, Music 3.0 employs new ways to start and sustain a career, to develop an audience and engage them with interactive marketing. Sales, distribution, and marketing have reconfigured so much that even artists located far away from a big media center can thrive without the help of a record label - if they know how. Music 3.0 explains what has changed, why it will change even more, and how musicians and artists (photographers, writers, animators) can take advantage of the changes. ... Read more

Customer Reviews (5)

Better than the average Music business book.
Like all of Bobby Owsinski books this is well researched and well written.I would recommend it to an advanced artist or a manager.It is certainally not entry level.I fould it easy and enjoyable to read.

It is just what it claims to be, a really good guide to doing the music business in the Internet age.

Amazing book
Very good book for who are envolved with music and music business... Recommended for sure!!!

A GOLD NUGGET AMIDST FOOL'S GOLD
I own close to a dozen books on the topic of the changing landscape of music and how musicians of the new era might fit in; and while some of these books were helpful, "Music 3.0" was by far the best and most useful of them all. The book begins by explaining the old music model as compared to the new one. This comparison is helpful because musicians need to understand the new context of where they stand respective to their managers, their tribes and their audiences. The rest of the book presents examples of how the new music economy has benefited established artists who knew how to exploit it. I write "established artists" for a reason: While most people who buy this book will be unknowns trying to break ground (and this book is for them too), the book holds much relevance to known artists who need to refit themselves into this new era of music distribution and marketing. Radiohead and Nine Inch Nails are the two prime examples that are offered up. While you may already know about their innovative distribution methods, this book offers even more details and insight into why their strategies were smart, effective and most of all respectful of their fans.

For unknown artists the book introduces (or re-introduces) the concept of a Tribe, and how to respectfully be the artist among this small following of super-fans while working with them to expand the tribe into an audience (which is the dream of most unknown artists). Above all else, the author makes no false promises or grandiose claims. This is not one of those "Guaranteed-Success-Books-In-5-Easy-Steps." The book is sobering and insightful in its musings on the past, present and future of marketing.

A few key bullets about the book:
* The margins are wide for notetaking (which I did plenty of)
* The book highlights quotes from industry influentials, who are properly introduced at the beginning.
* The book summarizes each section with walk-away points
* The book offers simple graphs to help conceptualize the old industry and the new one

I highly recommend this book. I finished it in three days.

Essential Reading
As a veteran recording artist from the golden age of the business, I was enthralled, horrified and enlightened with the insights and logical practicality in this book. Owsinsky has distilled an entirely new business plan for success in the "record" business that stands virtually every convention on its head as he outlines the step-by-step efforts both new and established artists must now take to survive and flourish.
I have now held several individuals and groups in thrall, describing his research in detail with business associates and aspiring artists and the one obvious conclusion is that if you are, in fact, an artist determined to make it in today's pirate-happy free-for-all, then this is your essential travel guide. If I were just atarting out, I'd buy it and prepare to be dismayed and outraged, then fueled and determined to follow this treasure map and claim my share of success.

Best Marketing Book That Doesn't Read Like A Marketing Book
This book is cutting edge for marketing music in the digital age. It an absolute must have for artists that are trying to make it on their own. I believe that this is the best time to be an artist because as it's illustrated in the book, there's no gap between the artist, and the consumer. Mr. Owsinski explains everything you need to do to get your music into the hands of your tribe and how to do so without alienating them. This book was a total fresh breath of air because it's a marketing book that doesn't read like a marketing book. It has great history lessons in it starting formMusic .5 all the way up to the present, Music 3.0. I recommend this book to everyone I know who's involved with music. ... Read more

Product Description
Written by the people responsible for designing and maintaining AT&T's Internet gateway, this book has become the definitive description and practical guide to protecting networks from hacker attacks through the Internet. The book shows how to set up a "firewall" gateway--a dedicated computer equipped with safeguards that acts as a single, more easily defended Internet connection.Amazon.com Review
Essential information for anyone wanting to protectInternet-connected computers from unauthorized access. Includes:

• thorough discussion of security-related aspects of TCP/IP;
• step-by-step plans for setting up firewalls;
• hacking and monitoring tools the authors have built to rigorously test and maintain firewalls;
• pointers to public domain security tools on the net;
• first-hand step-by-step accounts of battles with the "Berferd"hackers; and
• practical discussions of the legal aspects of security.

Customer Reviews (22)

Enjoyable and useful
This is an introductory text, that is entertainly written.I originally read the first edition of this book.While preparing a recent seminar I found that I wanted to reference it, but then realized that the material was somewhat dated. The second edition is from 2003, which is still 7 years old, but I find that the information is still very useful, the definition of a classic.

More than a mere book on firewalls, this is a primer for the entire workings of the Internet Protocols.It has clear explanations of DNS, DHCP, TCP, UDP, ICMP, SSL, FTP and many other protocols without all the nitty gritty details that you'll find in a book like "TCP/IP Illustrated." , which I recommend if you need more technical detail.

The authors describe the risks associated with the protocols and strategies for protecting your systems.But, they go further, and explain other attacks and how they might circumvent the barriers that a sysadmin might erect.

The exposition on Firewalls and VPNs (Virtual Private Networks) begins in Part IV.There are specific strategies given for protecting several protocols.No specifics on CISCO PIX, sorry guys, the examples use software generally available on Unix (FreeBSD).But, that's mainly a syntax issue, the principles are the same for the large comercial firewall systems.But, once again, if you need specifics, you'll need to read the manuals.This book will give you the foundation to understand what you read in the manuals.Firewall manuals are dry in comparison and generally lack strategic recommendations.

The first appendix does a decent job of explaining public key cryptography.The second appendix is "dated" though in that it attempts to give "links" to other resources.After 7+ years, you can imagine the problems with that.

Likewise the bibliography mainly cites texts from the 1990's; although there is one reference from 1872: "Through the Looking Glass", Lewis Carroll.Typical of the entertaining quotes throughout the book, "When I use a word. . .it means just what I choose it to mean, neither more nor less." And perhaps that's a fitting summary of this book's purpose, to familiarize you with the meanings of the "Carrollesque" words associated with Internet Security.

What, you don't own this?
You should buy this book.Then you should read this book.

A great overview, but a little thin on details.
This book is an excellent comprehensive introduction to computer security from policies to technologies.However, as pointed out by other reviewers, the depth of content when it comes to specifics is rather shallow, but one must take into account that to discuss each of these topics in depth would require volumes of text, and much of the specific information can easily be found in texts devoted specifically to those individual topics or from online sources.Given the breadth of information discussed, I think it strikes a very effective balance in displaying the information necessary to understand the basics of computer security.

The book should have a home on the bookshelf of anyone who deals with computer systems.It also serves as a great primer for those in management or anyone else who is less than technical but needs a pretty concise 30,000 ft. level overview to understand what their technical staff is talking about.

Good upgrade to a classic
This second edition has all the qualities the first edition had 10 years ago: Their writing is clear, they provide a sober assessment of the costs & benefits of various services (as opposed to other reviewers, I don't think the authors had much of an anti-Microsoft bias, just a realistic perspective on where Windows products are regarding security). The book is still fairly compact and it comes with an excellent biography and pointers to security software.

Yet another worthwhile book for us all in the IT industry!
Addison-Wesley in cooperation with William Cheskwick, Steven Bellovin and Aviel Rubin have produced yet another well-researched publication.

This book is all about Internet security, firewalls, VPNs and much more, all of which are hot topics and renowned buzzwords within today's IT industry.

In the first chapter, the authors express their view on network security and demonstrate the different methods an Administrator can use in order to secure their network(s). This is carried out by categorizing security into Host-Based and Perimeter security.

The second and third chapters are approximately 50 pages covering basic protocols, including IPv6, DNS, FTP, SNMP, NTP, RPC-based protocols and a several more like the famous NAT. The chapters are concluded with a summary on wireless security.

The next five chapters (chapter 4 to 8 inclusive), analyze various attacks used against networks and server operating systems in an attempt to exploit them. There is a wealth of information concerning hacking, allowing the reader to enter the mind of a hacker in terms of what they think and how they proceed to meet their goal.

One complete chapter is dedicated to various password tactics in which one can ensure that a hacker's life is made more difficult should they attempt to break into a few accounts using well-known methods related to password guessing. CHAP, PAP, Radius and PKI are also analyzed.

Chapter 9 to 12 are dedicated to Firewalls and VPNs which, in passing, happen to be my favourite chapters. They offer an in-depth analysis of the Firewall concept, packet filtering, application-level filtering and circuit level gateways. It proceeds with information about the filtering services, giving detailed examples on how one could use IPChains to create a simple or complex set of rules to efficiently block/permit packets entering in and out the network.This is perhaps the only downside to this informative book, where IPTables would have been beneficial to include, since people rarely use IPchains these days.

Lastly, chapter 12 talks about VPNs, their encryption methods, and considers both their weaknesses and advantages.

In addition to this, the book continues with several more chapters covering general questions that may arise for the reader, such as intranet routing, administration security and intrusion detection systems.

Towards the end, the authors talk about their personal experiences with people trying to hack into their companies and, as a result, explain the step- by- step process of how they managed to fight them and secure their networks. These pages are simply a goldmine for anyone interested in this area.

In summary, I'd say that the book is well worth its money and would suggest it to anyone interested in network security and firewalls. I am certain they won't be disappointed simply because the book has a lot to offer... ... Read more

Product Description
This is the fifth edition of a leading selling college-level book for Internet research courses. Examples have been chosen to appeal to a broad spectrum of students and researchers across academic disciplines. It is much more than a catalog of search engines and their features. Both the free and fee-based (hidden) Internet is explored. The focus is on formulating search strategies, understanding how to form search expressions, evaluating information, and citing resources. Librarians, prospective and in-service K-12 teachers, and majors in business, math, or the sciences will benefit from it. ... Read more

Product Description

Since the mid-1990s, the Internet has revolutionized popular expression in China, enabling users to organize, protest, and influence public opinion in unprecedented ways. Guobin Yang's pioneering study maps an innovative range of contentious forms and practices linked to Chinese cyberspace, delineating a nuanced and dynamic image of the Chinese Internet as an arena for creativity, community, conflict, and control. Like many other contemporary protest forms in China and the world, Yang argues, Chinese online activism derives its methods and vitality from multiple and intersecting forces, and state efforts to constrain it have only led to more creative acts of subversion. Transnationalism and the tradition of protest in China's incipient civil society provide cultural and social resources to online activism. Even Internet businesses have encouraged contentious activities, generating an unusual synergy between commerce and activism. Yang's book weaves these strands together to create a vivid story of immense social change, indicating a new era of informational politics.

Customer Reviews (1)

A sociologist's view of Internet use
Covers the historical and
cultural context as much as the political context. There's some
valuable original research, as well as summaries of other people's
observations, but the book is is more useful as a starting point for
discussion than an authority to resolve debates. Topics include the
cat-and-mouse games played by protesters and the state, historical
offline precedents for online action, data about Internet use by civic
organizations, the relationship between expression and Internet
businesses, and international contacts. I enjoyed this book for both
the facts Yang offered and the window he opened into a culture I know
very little about but that I'm sure will come to have a bigger and
bigger impact on my life.
... Read more

Product Description

On the Way to the Web: The Secret History of the Internet and Its Founders is an absorbing chronicle of the inventive, individualistic, and often cantankerous individuals who set the Internet free. Michael A. Banks describes how the online population created a new culture and turned a new frontier into their vision of the future.

This book will introduce you to the innovators who laid the foundation for the Internet and the World Wide Web, the man who invented online chat, and the people who invented the products all of us use online every day. Learn where, when, how and why the Internet came into being, and exactly what hundreds of thousands of people were doing online before the Web. See who was behind it all, and what inspired them.

You’ll also find these stories of people and events on the way to the Web:

• CIA agents in search of military hardware for sale online.
• The first online privacy scandal, three decades ago.
• The first instance of online censorship in 1979
• How in 1980 the FBI demanded the ID of a CompuServe user who tried to sell 3,000 M16 rifles online
• Early con artists
• Online romance scams
• Identify theft
• Who really created AOL. (Hint: it wasn’t Steve Case.)
• The wireless Internet that was built in 1978.
• Why the @ sign is used in email addresses.

Customer Reviews (12)

A BetterAlternative
I have read only the first chapter of this book (available online) and am not impressed. If you're interested in a book that has morein it than (as another reviewer put it) "Some university guys in the 50s started networking military computers, then Compuserve and AOL figured out how to get people dialup, then the internet came." then I would like to highly recommend M Mitchell Waldrop's "The Dream Machine: J.C.R. Licklider and the Revolution That Made Computing Personal".

Waldrop's book, although purportedly about one man, is in fact a brilliantly done, "hard to put down", fascinating explication of the ideas, concepts, social interactions and people that built the world of computing and networking as we know it.Waldrop covers the what, when, where and more importantly, the who of the early days of computing - detailing not only the technologies but the personalities and social networks of those early days. Highly recommended for readers from the hard-core technologist, to the avid social-networker.Get it!

Wait for Al Gore's version
Perhaps this is the"secret history of the internet" because the true history of the internet remains mostly a secret to the reader after finishing this book!

Banks spends a few pages sketching in a bare outline of the early technical roots of the internet in the ARPA/DARPA days, and does an OK job of tracking the history of bulletin boards and the early online giants CompuServe and AOL.But the threads start and remain unconnected in the history, so that my one-sentence summary of the book would read like this:

"Some university guys in the 50s started networking military computers, then Compuserve and AOL figured out how to get people dialup, then the internet came."

Interestingly, in a timeline in an appendix Banks does mention in very short list form some of the key integration points between the technology, business, and content that makes up the internet, but he never tells the full story of most of these!

Skip this one and wait for Al Gore's "How I did it" expose.

Confusing, disorganized history of part of the Internet
Book Review:On the Way to the Web: The Secret History of the Internet and Its Founders by Michael A. Banks

I remember my first CompuServe experience back in the early 80s.We were living in Ohio and my uncle worked in Columbus for some computer company.He had his own computer, which was absolutely amazing to me.I was in middle school at the time and remember being allowed to use the TRS-80 in the administrative offices.The computers were cool and I was hooked.I could chat with girls who didn't take one look at me and walk away.

"On the Way to the Web" brought back a lot of memories about the early days of the Internet and on-line services. I'm not sure people who weren't involved in on-line computing during the 80s and 90s would have that same nostalgic smile. If hearing the words eWorld or AppleLink doesn't ring any bells then you probably wouldn't enjoy this book.Banks assumes you know these services and their place in online history, and more importantly, how their development was parallel to the development of the greater Internet.Having lived through this dramatic time in history I still found myself confused on the relationship between these services and the Internet.

The first few chapters are amazing, and effectively captured the headiness of those early days during the 1970s when TCP/IP was not preordained to be the preferred way of computers talking to each other.After commercial online services entered the scene, Banks focuses primarily on those services and their lineage.While online services were clearly important to get us where we are today, he tells the history in a dry and matter-of-fact manner without explaining what else was going on at the time. The level of detail he went into about how these services was over the top.The book is hard to follow because the author tells too many stories at once.I constantly had to refer to the appendix to review the timeline.I expected more about the people involved, rather than the competing companies and their online strategies.

Overall the book was an enjoyable trip down memory lane, but fails to explain how we got from the origins of the Internet to where we are today.

Pros:Nice historical overview of the Internet
Cons:Hard to follow

Great Insight Into The History Of The Internet!
Michael A. Banks did a great job keeping me interested in reading about the beginning of the internet. The beginnings of the internet were in the government and the universities. When he talks about two universities communicating for the first time cross-country, I could not help but feel it was as monumental as the east railroad line meeting the west railroad line!

It was very interesting to see how some very good ideas failed miserably, while others flourished. The beginnings of community sites like Compuserve were truly the predecessor of many of our social networking sites today.

The in depth coverage of Billy von Meister kept me in suspense with each business venture he conjured up.Billy was truly a pioneering internet entrepreneurial spirit. He was quite an adventurer, and his flamboyant lifestyle went along with his spend, spend, spend business tactics.He was a visionary who knew how to acquire venture capital and how to build a business from ground up. I enjoyed reading about it.

Who doesn't remember getting those AOL floppy disks in their mail?? Although I was never a member, it wasn't hard to see the impact of AOL on my friends and the world at large who were members.While I was busy plunking out COBOL II code on a mainframe at work, my friends were enjoying the ease of use and communities of AOL.

The interactivity available via the internet seemed to take many by surprise in the early days, but not anymore. Today, the best sites provide plenty of engaging interactivity (like this one, letting me give a review that all the world can see!). This book was really engaging to read, I recommend it.

A Good Historical Perspective
This book is in the same vein as the Hackers book by Steven Levy (Hackers: Heroes of the Computer Revolution).For a lot of people, this is a peek under the covers during what a few lived through.This peek gives the backgrounds and some of the ins and outs of what happened during the very heady days of "home-based" internet access.

Being an early user of the internet myself (I had a university account in the mid-80's), and a user of CompuServe, Prodigy, and various BBS's, this was quite the trip down memory lane and explains why they did not survive. ... Read more

Product Description
"I encourage all adults to teach children the basic principles of online safety that are found in this book."
--First Lady Laura Bush, from the Foreword

Wait 'til you hear what almost happened to me!

The Internet is like a big city with great places to go, but you have to be careful! I know. I had a REAL adventure on the Internet, and it wasn't the fun kind. When I tell you what almost happened, you'll see why it's so important to follow the rules for online safety!

Read this book and you'll find out what I'm talking about. Keep safe, okay?

G2G (that's "got to go" online--but you knew that!)

These "3 KEEPs" help me keep safe online
* I KEEP SAFE all my personal information
* I KEEP AWAY from online strangers
* I KEEP TELLING my parents or a trusted adult what I see on the Internet


A word to adults

If there's a child in your life who uses the Internet, it's your job to help them keep safe from online predators. Created for the Internet Keep Safe Coalition, Faux Paw--an adventurous, six-toed, Web-surfing cat--is here to help! With a foreword by First Lady Laura Bush, this colorful book and animated movie will give kids wise advice and you a place to start talking to them. ... Read more

Customer Reviews (2)

Great story communicates the message
My kids read this book at school and loved it.It's a fun story about a cat who goes online and gets into trouble when he agrees to meet in person with another online kitty, "Happy Fluffy Kittyface."Kittyface turns out to be a big bulldog.

Fun story deals with a dark topic in a sensitive way with the traditional cat vs. dogs rivalry (Tom & Jerry, Sylvester & Tweetie Bird).

Recommend it highly.

Great story! it helps teach kids how to keep safe online
My kids love the story. It is a terrific "read aloud" book.

Faux Paw helps kids learn how to be safe online. The book is a great tool helping young children learn critical safety rules when usingthe internet. Terrific animation. The book comes with an animated version of the book.

The movie won the student Emmy award.


... Read more

Product Description
Our trademark step-by-step, screen-by-screen approach now encourages readers to expand their understanding of the Internet Explorer 8 software through experimentation, exploration, and planning ahead. Brand new end of chapter exercises prepare readers to become more capable Internet users. ... Read more

Customer Reviews (2)

Get Ready To Do alot of Print Screens
This book was needed for a college course. Basically following the book they will have you do alot of Print Screening and placing the print screens in WORD. I would have never bought this book if it were not for College but I will not tell you what to do but it is marginally helpful.

Internet Explorer 8 - Worthless
Internet Explorer 8 suggests that it was about Internet Explorer 8. Unfortunately 90% of the manual is related to subjects other than this software product. It provides almost no information about IE 8. It is designed for a class on the internet and focuses on how to search for information on the internet. I sent both manuals back. This manual should not be presented as a manual about Internet Explorer 8. ... Read more

Product Description

A “next generation” textbook for online writing and design, Internet Invention supplements existing print and web primers on HTML and graphics production with a program that puts these tools and techniques to work with a purpose.    Designed as a passage from the more familiar rhetoric of the page to the less familiar one of the screen, this text is a hybrid workbook-reader-theory with chapters divided into the following sub-genres: Studio, Remakes, Lectures, The Ulmer File, and Office. These sections offer a sequence of interconnected Web writing assignments, rhetorical meditations, scholarly discussions, case studies, and pedagogical metacommentary, which together combine to form a truly unique contribution to the body of rhetorical theory and practice in the age of the digital text.   Ulmer uses the invention of literacy by the Ancient Greeks as a model for the invention of “electracy” (which is to digital media what literacy is to print). Internet Invention brings the students into the process of invention, in every sense of the word. The book takes students through a series of Web assignments and exercises designed to organize their creative imagination, using a virtual consulting agency – “The EmerAgency” – as a vehicle for students to discover the potential for the Web to act as a setting for community problem solving.

... Read more

Customer Reviews (2)

From an UG perspective
Admittedly, I do not have a doctorate in media studies, and my prerequisite exposure to much from which Ulmer draws is limited.That being said, however, it should be noted that this is a book explicitly intended not simply for undergraduate students but to be used as a first-year composition text.Such an idea seems preposterous.The only thing more frustrating than the experience of wrestling through his chapters is watching it get heaped with praise (all while I have never heard anyone boast complete understanding of it).
Internet Invention is incredibly inaccessible.This is in large part due to his extensive referral to countless outside works and thinkers as "relays" but due even more to the fact to his "electrate" composition of the book.The practice of his own theories of communication require him to create dense networks of links that obscure any initial clarity at the base of his theory.
On a personal note, I find Ulmer's theories to be convoluted and overly ambitious. I'm sure Ulmer is a brilliant man, but despite his insistence, this is not an undergraduate (and certainly not a first-year) text.If purchasing for a class, I wish you the best of luck an advise you to develop an "Ulmer filter"; if you hang onto his every word, you will surely miss the central points to lead you to complete the project.If you are purchasing for your own personal edification, I simply cannot imagine why.I hope you enjoy media theory.

Poststructural and Practical
Greg Ulmer's work is some of the best developed in the world in the whole conversation over media theory, poststructural thinking, and writing/teaching with computers.Written with an easy style that is nonetheless packed with information, Ulmer guides readers through his own homegrown pedagogical process, which combines both the artistic and practical into a single new genre.Rather than sit back and be mystified or stymied by the "age of the spectacle," Ulmer engages affirmatively in it, valuing its positive potential.The goal, he says, is to become not consumers, but practitioners of image-based discourse.HTML and other New Media writing tools give individuals the power; what remains is to craft a set of tactics for helping others realize that power.This is really a great book, sure to become a hallmark in media studies. ... Read more

Customer Reviews (5)

Usborne Children's Encyclopedia
My 6 year old calls this one "my reader." She'll sit down and pour over the pages for an hour!Great info and the internet connection makes the book even better. We own a good handful of Usborne encyclopedias and all 4 of my children enjoy them!

Childrens Encyclopedia: The Usborne Internet-Linked (First Encyclopedias)
Every night before my 7 years old son goes to sleep, he randomly selects three pages that he like us to read from. That way he and I both learn new things about the world around us. Sometimes what is below and sometimes what is above. I cannot tell you how knowledgeable this book is. Certainly for children, especially if they are between the ages of 4-10 years, this is a fantastic gift. Enjoy!

Children's Encyclopedia
It's great to have the use of the internet, but having an actual book in front of you to hold and read and flip through the pages is so much more appealing to me.This is a great starter encyclopedia for children to have from age 7 and up. It's great for homeschoolers also.When they go through the book, it will give you an idea of what their interests are and what they want to learn more about.The pictures are realistic, beautiful, colorful. There are so many things in it to learn and lots of tidbits about everything from the body, science, earth, animals, sports, religions, materials, dinosaurs, and on and on.Great encyclopedia to own.

Great Resourse for a younger child
I have been homeschooling my 5 year old using the Usbourne Children's Encyclopedia.Great intro to social studies and geography.I just use one page at a time and make up a list of questions that I use afterwards to see if he remembers and if not we discuss the topic such as how are rainbows made again until he understands.Great for his attention span at this age.After this book, I plan to then use the Usborne Encycl. of Geography.We have not yet used the internet part of the book, but that also looks promising.Great value if you read the book and not just use the book as a resource.

Great Book for Little Ones at a Bargain Price!
This encyclopedia has an excellent coverage in an easy to understand language for elementary lower grades. I bought it for my son who is at second grade reading level and enjoys geography and science. This encyclopedia has the same content as its bigger edition, which costs about $21. Only that this is more handy and still has a good size print. The pictures are beautiful. Altogether, it worths more than what I paid for. What a deal! ... Read more

Product Description
Hands-on networking experience, without the lab!
The best way to learn about network protocols is to see them in action. But that doesn't mean that you need a lab full of networking equipment. This revolutionary text and its accompanying CD give readers realistic hands-on experience working with network protocols, without requiring all the routers, switches, hubs, and PCs of an actual network.
Computer Networking: Internet Protocols in Action provides packet traces of real network activity on CD. Readers open the trace files using Ethereal, an open source network protocol analyzer, and follow the text to perform the exercises, gaining a thorough understanding of the material by seeing it in action.
Features
* Practicality: Readers are able to learn by doing, without having to use actual networks. Instructors can add an active learning component to their course without the overhead of collecting the materials.
* Flexibility: This approach has been used successfully with students at the graduate and undergraduate levels. Appropriate for courses regardless of whether the instructor uses a bottom-up or a top-down approach.
* Completeness: The exercises take the reader from the basics of examining quiet and busy networks through application, transport, network, and link layers to the crucial issues of network security. ... Read more

Customer Reviews (10)

What a Great Introduction...
This is a small and very helpful book into learning the internet protocols...literally IN ACTION. There are some grammatical errors here and there, but obviously if you are smart enough you can still understand what she means. It is pretty harsh to base a review solely on some grammatical errors and then not say anything else about this book. This book is right-to-the-point with no overwhelming context on an author trying to proclaim how well they can sophisticate vocabulary. For a book that is less than 300 pages and ~$35 bucks, I didn't expect advanced features. If you google some of the context in the book, you can see how many universities and those alike use this to teach their classes. I think she did a great job for reaching those who need an entry level/beginners learning resource.

Having this book has really helped me to catch on quick! As one of the reviewers had stated, you should check out her website and see what the students are doing...it's actually really neat!

Informative and Enjoyable; great inro to networking protocols
I'm about half way through the book.It comes with a packet analyzer and pre-captured packets on a CD (make sure the CD is included!).The book walks you through analyzing the packets with the program and explains what you are looking at along the way.I feel I learned a lot.Maybe since I'm a newbie I don't know what should have been there if, in fact, the book is lacking.However, I would definitely recommend this to others looking for an intro book that guides you through the basics and then some.

OK introduction, needs proofreading
This book is an OK introduction to networking, but has enough typos and contextual ambiguities to warrant a new edition. It walks a tightrope between giving a general overview and avoiding distracting details, a task rendered difficult by use of a protocol analyzer software which by definition exposes the reader to protocol details... this is sometimes not a bad thing as it makes you think and reflect (as do the typos and other mistakes :-) both within and beyond the scope of what the writer is saying about a particular topic.

The choice of top-down exposition of the Internet Protocol Stack layers has its problems, as this results in 'forward references' to lower-level material not yet explained, esp. due again to the use of the protocol analyzer which tantalizes us with details of the current and lower-level layers. A bottom-up approach might have been better.

The price is too high for the content given.

Thin on content and explanations.
I bought this book because it received high customer reviews. However, this book is quite disappointing as it lacks details and gives very little explanation. Its price is also pretty high especially when considering the amount of content (which is very little). The examples in the book are few and rudimentary. Where is the beef??

A Hands-On Approach to Computer Networking Theory.
Studying computer networks without this book would be like studying to be a motor mechanic without any practical experience in taking an engine to pieces.The CD accompanying this book contains a large number of actual traces captured during a variety of tcp/ip processes and the ethereal program included allows you to closely examine the headers and data in each packet.This is a very practically oriented book and one which I can thoroughly recommend. ... Read more

Product Description
With its easily obtainable wealth of information, the Internet has proven to be both a boon and a challenge for today's public schools. Teachers can download lesson plans and participate in online professional development courses; students can access new research and chat with other students around the world. But with technological innovation come legal pitfalls, where issues such as free expression, privacy, and copyright take on a whole new dimension.

The Internet and the Law: What Educators Need to Know provides a clear and in-depth discussion of the key legal issues public schools face in using the Web, e-mail, and other computer technologies. As an educator and an attorney, Kathleen Conn brings a unique and informed perspective to this changing arena, succinctly identifying and examining major risks for schools and the specific case law that shapes these issues, including:

* First Amendment protection for teachers and students,
* Filtering and blocking technology for obscene material,
* Use of students' personal information and education records,
* Downloading and storing of copyrighted material,
* Fair use,
* Defamation in Internet communications, and
* E-mail harassment.

To help educators handle these issues, Conn offers sound advice in developing policies that comply with the law while safeguarding the school or district. As the use of technology in schools continues to evolve, teachers, administrators, and school staff must stay aware of the law that governs it. The Internet and the Law provides the solid legal grounding that every educator needs.

Kathleen Conn is a K-12 curriculum supervisor in the West Chester Area School District in Pennsylvania. She received her Ph.D. from Bryn Mawr College and her J.D. from Widener University School of Law. Conn is a member of the Pennsylvania Bar. ... Read more

Product Description
When Practical Unix Security was first published more than a decade ago, it became an instant classic. Crammed with information about host security, it saved many a Unix system administrator from disaster. The second edition added much-needed Internet security coverage and doubled the size of the original volume. The third edition is a comprehensive update of this very popular book - a companion for the Unix/Linux system administrator who needs to secure his or her organization's system, networks, and web presence in an increasingly hostile world.Focusing on the four most popular Unix variants today--Solaris, Mac OS X, Linux, and FreeBSD--this book contains new information on PAM (Pluggable Authentication Modules), LDAP, SMB/Samba, anti-theft technologies, embedded systems, wireless and laptop issues, forensics, intrusion detection, chroot jails, telephone scanners and firewalls, virtual and cryptographic filesystems, WebNFS, kernel security levels, outsourcing, legal issues, new Internet protocols and cryptographic algorithms, and much more.Packed with 1000 pages of helpful text, scripts, checklists, tips, and warnings, Practical Unix & Internet Security remains the definitive reference for Unix administrators and anyone who cares about protecting their systems and data from today's threats.Amazon.com Review
The world's most business-critical transactions run on Unix machines, which means the machines running those transactions attract evildoers. Furthermore, a lot of those machines have Internet connections, which means it's always possible that some nefarious remote user will find a way in. The third edition of Practical Unix & Internet Security contains--to an even greater extent than its favorably reputed ancestors--an enormous amount of accumulated wisdom about how to protect Internet-connected Unix machines from intrusion and other forms of attack. This book is fat with practical advice on specific defensive measures (to defeat known attacks) and generally wise policies (to head off as-yet-undiscovered ones).

The authors' approach to Unix security is holistic and clever; they devote as much space to security philosophy as to advice about closing TCP ports and disabling unnecessary services. They also recognize that lots of Unix machines are development platforms, and make many recommendations to consider as you design software. It's rare that you read a page in this carefully compiled book that does not impart some obscure nugget of knowledge, or remind you to implement some important policy. Plus, the authors have a style that reminds their readers that computing is supposed to be about intellectual exercise and fun, an attitude that's absent from too much of the information technology industry lately. Read this book if you use any flavor of Unix in any mission-critical situation. --David Wall

Topics covered: Security risks (and ways to limit them) under Linux, Solaris, Mac OS X, and FreeBSD. Coverage ranges from responsible system administration (including selection of usernames and logins) to intrusion detection, break-in forensics, and log analysis. ... Read more

Customer Reviews (35)

Excellent Guide
This book is just what I was looking for.Excellent Security Guide to day to day security issues at my workplace.Information about TPC and UDP ports and their security risks have been very useful.

This book must be part of every UNIX System Security Profesional.

Order a wrong edition
I saw that there is a bargain of another paperback edition on the page of 3rd edition, so I didn't recheck whether it is 3rd edition. So I end up in buying 2 books, 2nd and 3rd editions, because I need the 3rd edition for my class. It would be better to put edition number up in the page, not only paperback or library binding!

A mile wide, several inches deep, great for filling in gaps
I hate to repeat the cliche, but if you can only buy one security book this year and you are a *nix geek, this should be it, hands down.As some point out, you can probably find everything in this book online, but then again you can find anything online, so why buy any books at all?I don't like giving 5 stars; this book left me no choice.

The strength of this book lies in several areas.First, the authors probably have 50+ years experience between them and it shows.You really get the impression that they've "been there, done that".But they don't try and "wow" you with their intelligence and they aren't condescending, in fact they write quite clearly.

The "mile wide" crack I made in the title refers to the fact that this book covers everything from physical security and social engineering, to how to setup up integrity checking with tripwire and use PAM.Basically I found this book to be invaluable because while I could breeze through certain sections, there was a ton of material that I needed more knowledge about, but either never got around to it, or didn't even know I was lacking.An example is NFS.I knew I needed more background about NFS because I work in infosec, but every place I've ever worked has banned NFS outright, which makes it a little more difficult to learn....Another 2 technologies pop into my mind: LDAP and PAM.I knew what they were, but now I know how to set up the basics and can branch out on my own.

In our infosec world it's simply not possible to know everything.This book gives the reader a solid grounding in a ton of stuff, which enables him to go out and Google around intelligently for more advanced information.In a pinch it can also be used as an anti-theft device since it weighs in at 900+ pages and is quite heavy.

Awesome security book!
Practical Unix & Internet Security, the 3rd Edition has a ton of new useful information.

If you have but one securityreference, this should be it!

Best for beginners
As a Linux administrator, I ordered this book hoping to find out how hackers typically gain access to systems and neat little tricks for locking down my system, as well as detecting and dealing with intruders.While Practical Unix & Internet Security did cover these topics, it covered little I didn't already know.

Significant time is spent explaining how unix-based systems work.The book covers things such as file systems, partition structure, file ownership/permissions, users and groups, inodes, ssh, backups, etc.Each command, utility, procedure or feature is detailed over several pages followed by an explanation of what you should be doing with said topic.

There are also a few real-world examples here and there; stories most of us have heard before, like the admin who had . in his path.

Unlike many computer books, this one is well written and an easy read, and it's certainly a lot more friendly than some unix geek's advice which consists of RTFM.

I think this book would be great for someone who has a very basic understanding of unix-based systems but has never administrated one before, but for those of us who've already had some experience running unix there's probably not anything new here for you. ... Read more

Product Description
The Senior's Guide to Easy Computing is an invaluable,easy to understand, large print resource book that gives you theinformation you need to successfully use your PC, including how tosurf the Web and send e-mail. It also includes 101 hot tips and 101terrific Web sites. ... Read more

Customer Reviews (10)

biscut cutters
I have used these biscuts cutters MANY times and really like them.I am very I purchased them.

Took a while but turned out to be worth it
The product took a while to ship but once it did, it was here very quickly and in great shape.Gave the book to my mother and she's made great use of it.

Great communication!
Great seller! My item was returned to the seller damaged by the post office, and seller was quick to let me know what had happened and replace the item. Smooth transaction and a pleasure doing business with you. Thank you!

Great!
This book is so helpful and is perfect for my mom, as she just got her first computer. She loves the easy to read print and language! I do recommend this!!

Good reference
Got this book for my mom, who is not computer literate.She was able to find out many things from the book, so it is a good reference for someone who knows little about computers. ... Read more

Product Description

Internet Book, The: Everything You Need to Know About Computer Networking and How the Internet Works, 4/e utilizes a non-technical perspective to explain the technology of how computers communicate, what the Internet is, how the Internet works, and what the Internet can do for people. This book works to fully connect readers to the “big picture” by presenting a solid overview of networking and the Internet, rather than burying them with details. Comer assumes no prior background in computer networking or the Internet. Introduces computer communication system concepts and technology, reviews the history of the Internet and its growth, describes basic Internet technology and capabilities, and describes services currently available on the Internet and how to use them. For anyone interested in learning how to navigate the Internet to its full potential.

Customer Reviews (10)

Have More Questions Than Answers
Based on the glowing praise of previous editions of this book and reviews of this book I purchased. I am very new to networking and was very excited to purchase based on all the outstanding reviews.

Unfortunately I am disappointed overall. While the author does have a very good way of presenting the information and provides tremendous analogies to illustrate concepts, there really is no "meat" to the book. I found myself excited to grasp the basic idea of each chapter only to be disappointed that the author does not take it further. It really does not teach you how things work. It is too much of an overview. I would also agree with other reviews that there is a lot of useless historical info that is very interesting but is really just filler.

At $50+, this book really does not deliver on the expectation. The authors writing style and examples are excellent but the ultimate information content is lacking. At the end I found myself with far more questions than I had before reading it. Unless you are extraordinarily new to computers I think readers will find this to be a disappointment.

MBA Text
This book was required reading for an MBA class.The simplicity of the technical explanations, as well as the simple diagrams make it an easy book to understand.There are a few places where I wish the author would delve a bit deeper, on the topic of security as one example.Overall though, a good book for those who need a basic understanding of internet technology.

a good book to start if you are scared.
The author is one of the "founding fathers" of the internet, he does explain basic concepts clearly. Unfortunately, he doesn't have any sense of humor. The book reminded me a conversation between an old-fashioned professor and his grandkids. Also, some material is outdated in 2005, (e.g. there is a lot of pages devoted to the bulletin board system, and no mention of instant messaging.)

You're no "dummy" but new?This one's for you.
He's the leader in his field.I've used his books for teaching and as referrals.He's so readable but does not talk down to you like the silly "dummy" stuff.You'll be so glad you gave this a try.

A basic guide for novice users.
Although initially frightened by all the acronyms surrounding the Internet and its language, I was put as ease while reading Comer's book. I found that it was written for a person like myself. I have some amount of knowledge of how the Internet and other systems work, but I am a typical user of computer applications and am happy when my machine gives me the information I ask of it. Required reading in a college class is often the only reading I've done for the past seven years. I used to be a reader who read for many reasons. Some days I wanted to be transported away into a science fiction novel. Other days I wanted to live the life of another while reading a fascinating piece of fiction. Sometimes, due to necessity, I read a non-fiction work in order to educate myself just in case I need to know something. Upon picking up Comer's book, I felt that I didn't really need to know much about the Internet. However, after reading, I find that my curiosity was aroused.In fact, Comer dedicates the book to "Everyone Who Is Curious." I became one of these people. Comer's writing was a highlight of the book.The complex became simple in regards to understanding the inner-workings of different systems.I found this book to be a perfect companion for the class as it helped me understand a number of concepts in theories that I simply could not understand no matter how many people explained it in the weekly postings. While reading reviews about the book from an Internet book supply company, many critics are not bashful in their feeling that Comer spent too much time relating the history of the Internet to the reader. I wholeheartedly disagree with these critics and found that the history of the Internet had to be explained in order to fully understand why certain features of the Internet and its accompanying systems are in existence today.The book seemed to be quite simply a recap of all that has led up to today's modern systems. LANs, WANs, and other acronyms had to be explained for the Internet novice.Comer did an excellent job of introducing these areas and their relation to where we are today in regards to technology. Others may have wanted him to be somewhat controversial in his interpretations of where the Internet will lead us. For those people, I would suggest another text.For a person like myself, this text was near perfection. There is only major problem that I did have with Comer's book.With my limited knowledge does come some understanding of today's Internet markets. I believe that if Comer would have mentioned a few prominent companies while explaining certain aspects of the Internet, the book may have been easier to read. I found myself writing questions on the margins such as, "Is this what Netscape is?" His only mentioning of some real world company was of Purdue University. It is only as I write my response to this question that I read that he is a professor at that University. I'm not sure why companies would refuse to give permission for Comer to name them while explaining certain areas. One would think that free publicity is always welcome.I'm not sure if Comer is well known throughout the Internet world. Perhaps he is some type of radical that companies fear. Either way, it would have been easier to understand some concepts if the reader could relate them to aspects in the real world. ... Read more

Product Description
Learning Internet Explorer has never been easier than with INTERNET EXPLORER 8,, ILLUSTRATED ESSENTIALS. The book presents each skill on two facing pages,, providing detailed instructions on the left--hand page and large,, full--color screenshots on the right page. This format will help you intuitively grasp the concepts in the book and apply them to the classroom and workplace environment.This book is a focused,, user--friendly text that offers succinct lessons to readers. The book includes everything you will need to learn the nuts and bolts of Internet Explorer 8! ... Read more

Product Description
The view presented in The Internet and Its Protocols is at once broad and deep. It covers all the common protocols and how they combine to create the Internet in its totality. More importantly, it describes each one completely, examining the requirements it addresses and the exact means by which it does its job. These descriptions include message flows, full message formats, and message exchanges for normal and error operation. They are supported by numerous diagrams and tables.

This book's comparative approach gives you something more valuable: insight into the decisions you face as you build and maintain your network, network device, or network application. Author Adrian Farrel's experience and advice will dramatically smooth your path as you work to offer improved performance and a wider range of services.

* Provides comprehensive, in-depth, and comparative coverage of the Internet Protocol (both IPv4 and IPv6) and its many related technologies.
* Written for developers, operators, and managers, and designed to be used as both an overview and a reference.
* Discusses major concepts in traffic engineering, providing detailed looks at MPLS and GMPLS and how they control both IP and non-IP traffic.
* Covers protocols for governing routing and transport, and for managing switches, components, and the network as a whole, along with higher-level application protocols.
* Offers thoughtful guidance on choosing between protocols, selecting features within a protocol, and other service- and performance-related decisions. ... Read more

Customer Reviews (4)

Extremely Comprehensive Work by World Expert on Internet Protocols
Adrian Farrel is one of the world's foremost experts on IP networks and protocols.Drawing on his knowledge and experience as a protocol designer, developer,network engineer, and leader of 3 key IETF working groups, he provides an extremely comprehensive and thorough work on Internet protocol design and practice.It is especially strong on major topics of current interest including MPLS, GMPLS, and traffic engineering, and thoroughly covers the basics of routing, switching, transport, and applications protocols.It is an excellent book for protocol developers, network operators, and network managers.This well written and highly readable work is a must for anyone working in the area and useful as either overview or reference volume.

Innovative approach, very good result
Adrian Farrel's book follows a new approach presenting Internet protocols. At first sight, you may think 'oh, more on the same...'. Don't be tricked, this is a different book.

You'll find a very comprehensive reference about Internet protocols including multicasting, QoS, routing protocols (covering almost all existing flavours) and real-time stuff. Chapter 9 is one of the most readable introductions to MPLS I've found so far. Chapter 10 about GMPLS does also a very good job.

The book has plenty of very up-to-date concepts and technologies, and anyone involved in computer networking should consider to have a copy on his/her bookshelf.

A modern protocols book for all networking practitioners
Adrian Farrel's 'The Internet and Its Protocols' (TIAIP) blew me away.I read this book because it explains the Internet I know, but also how new protocols work with that Internet and make it different from the network I first encountered over a decade ago.Farrel's amusing yet clear writing style delivers a great deal of knowledge in a hefty hardcover.If you want to learn about the protocols that make the Internet work, you need to read TIAIP.

One of the strongest aspects of TIAIP is the inclusion of protocol header figures for every protocol mentioned.I considered this an absolute must for any new protocol book I purchase, and Farrel delivers.Unlike some other books that rely on generic box line drawings, TIAIP's figures are bit-specific.In other words, the header at the top of the figure shows where each bit lies.The diagrams are also all in the same format, facilitating comparison between headers.

Comparison is another strength of TIAIP.Farrel doesn't just present protocols and leave the reader to work out their strengths and weaknesses.In most sections he spends time helping readers choose which protocol will best suit their needs.This is both practical and educational.

There is a ton of information in this book, so much that it may be better used as a reference than a read-through title.I admit to not reading every page, especially those that featured large diagrams of header options and their meanings.This level of details is perfect when I need to understand exactly how a protocol functions, however.

I'll mention a few topics that were fairly new to me and appeared in TIAIP.Topics like multicast (ch 3); DiffServ and IntServ (ch 6); SCTP and RTP (ch 7); MPLS (ch 9); GMPLS (ch 10); GSMP (ch 11); and header compression (ch 15) were all well documented.Farrel is heavily involved in MPLS issues, which is of benefit to the reader.MPLS seems to be appearing in many places outside the ISP realm.

I found a few issues with TIAIP, some of which author Farrel was kind enough to acknowledge via email.P. 50 switches the ARP and InARP meanings in table 2.10.In ch 5 on p. 118, the 172.19.168.16/28 and 172.19.168.32/28 networks can be summarized as 172.19.168.16/27, not 172.19.168.32/27.I would have liked to have read more on EIGRP, even though it's a Cisco proprietary routing protocol.Also, ISO does not mean 'International Standards Organization'; ISO is the 'International Organization for Standardization.'They use ISO, derived from the Greek word for equal, to avoid international language issues.For example, the English acronym would be IOS, and the French would be OIN.Clearly I put these minor issues aside when I rated TIAIP five stars; the amount of value this book delivers is incredible.

If you are looking for a book that shows you real details on Internet protocols in a thorough and engaging manner, I highly suggest considering TIAIP.I am adding it to my recommending reading lists today.

The Internet and Its Protocols
This is a modern and attractive title for the classical topic of TCP/IP computer networks. Students and professionals that wish to gain, expand and update their knowledge in the Internet protocols will find this book a useful reference. It is well written, achieves clarity at the expense of avoiding detail, provides plenty of good figures, does a superb job explaining why protocols were designed the way they are and dedicates a significant part of the book to introduce some of the latest protocols developed by the IETF that will orare already shaping the new Internet.

The book follows the classical bottom up layering approach. Yet it distinguishes itself from the rest by creating whole chapters on the latest internet protocol developments that are briefly treated in others. For example, an early chapter is devoted to IP multicast, which describes how multicast groups are formed and how traffic is delivered to them. The being reasons of IPv6 and its main features are described in a standalone chapter. Routing fundamentals and protocols are described extensively and valuable explanations on how routing protocols can be used for traffic engineering are given. Differentiated and Integrated Services are briefly presented as a manner to deliver specific quality of service levels. The chapter on internet transport protocols is concise and clear and describes briefly the new developments on SCTP and UDP Lite but unexpectedly the exposition on TCP, the most important of all of them, lacks of depth and descriptions of its latest important developments. One of the best and most extensive parts of this book are the four chapters dedicated to IP traffic engineering, in which MPLS and GMPLS form the core of it. They are competently and fully described from their fundamentals to how they are applied for traffic engineering purposes. The last part of the book contains brief but novel introductions of fast growing applications such as VPNs, mobile IP and VoIP among others. It is worth of note the abundant application notes of how MPLS can be used in conjunction with applications such as header compression, VoMPLS and MPLS VPNs. In summary, this is well written book that not only treats the traditional topics of TCP/IP network but it also introduces some of the most recent advances developed by the Internet community.
... Read more

Product Description

For courses in Computers in Education.This accessible and engaging new book will help readers learn to use the Internet to support teaching and learning in today's classrooms. Combining both theory and practice, it uses internet technologies and resources to enable project-based active learning in the classroom. Readers are provided with an instructional model for teaching and learning using the Internet called Web-Enhanced Learning, helping them create web-enhanced learning activities based on projects that bring real-world problems into the classroom for students too interpret and solve.

Product Description
This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again. ... Read more

Customer Reviews (2)

Small and Great
Very Small, Very Quiet....GREAT!
If you want a small laptop to type papers, check emails, surf the web, then this is the perfect laptop.

Broadcasting, Cable, the Internet & Beyond
This book has been used broadly in American Universities from the first Edition. This book provides a lot of infomarion about history, procedure, and broadcating technology itself in the United States. Currently, the areaof broadcasting has been broaden into Internet. Web-casting is one of newtypes of broadcasting internationally. This 4th edition includes this newshapes of broadcasting on the Web. I hope this edition gives more insightsof American broadcasting systems. ... Read more

Product Description
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers. ... Read more

Customer Reviews (20)

positive business book
Good book to read even if you have been in business for a long time. Stresses being customer friendly in your approach every day. Keeping your customer base and increasing their purchases to increase your business.

From a fellow retailer
Mr. Negen knows his stuff.
The other reviews cover most of what's in the book. The section that made the difference for me is the chapter on "Cause Marketing"...alligning yourself with local charities and causes to help their cause, and also generate business.

I've used the idea myself, with great success.I have not seen this discussed in a book before, so I would buy the book just to get that section, if nothing else.

Mr. Negen used to own a retail store, and it shows in his examples. A book on retail marketing...by someone with real world experience....a good combination.

Mr. Negen covers marketing very well, but skips over advertising almost completely.
That's understandable, the book isn't about advertising.

For that subject (assuming you are a retailer), I would recommend The Unfair Advantage Small Business Advertising Manual Subtitled; How to use Newspaper, Direct Mail, Radio, Cable TV, Yellow Pages, and other advertising ... profits in your retail or service business.

I wrote that book, and refer to in in some of my reviews...that's also a marketing technique. Neat, eh?

Straight, simple, no nonsense marketing
I'm a new retailer that has been devouring all books to learn more about marketing, visual merchandising, etc.This book provided straight, simple no nonsense marketing ideas.It was an incredibly easy read (I read the whole thing in about a day).I will be using a great deal of their ideas to draw customers to my own business.

great tips for retailers
Thank you for the great wealth of information. I read this over a course of a few days and now will reread to get more tips out of it, that pertain to my type of business. I have already started the $5 gift certificate and have put a expiration date on them, so they don't sit out there to long and they return within 2 weeks of coming in the last time. I am also doing a certificate of $5 with a friend for both! Just to see which one does better, as most of the time, the $$$ goes up in sales when the girls bring their friends.

I have probably handed out about 25 to 50 and and have had 4 come back in already!I have had one buy only a $7 item, the other 3 bought over $50 of products. So far, so good!

Thanks again for the great book!

Buy This Book
I read this book and was able to immediately implement great strategies to improve our customer service
Visit our site at www.redbanklimo.com I purchased this book for friends who have businesses too. ... Read more