Swans A Novel Way To Advertise Fay Weldon And The Bulgari Connection by Alma A. Hromic September 17, 2001 Share this story by E-mail
But a lot of this we are inured to we are so used to see the "beautiful people" in ads, for example, that nobody bats an eyelid when Andie McDowell or Heather Locklear turns up pushing a particular brand of hair colour shampoo. Fresh-faced 18-year-olds who wouldn't know a wrinkle if it came up and bit them on their petite upturned noses brandish pots of anti-aging cream in the faces of forty-somethings who, vulnerable and therefore gullible, buy the dream. It's the modern media, after all. Pick up a contemporary glossy magazine and you have to leaf through seven or ten pages of full-page glossy ads before you even get to the contents page. C'est la vie, we mutter, and plough on to leaven the reading matter from the BuyBuyBuy pages.
Publishing has, so far, remained relatively immune to this assault. There are exceptions; the industry journal Publisher's Weekly has taken to selling its cover to an advertiser who then has a fold-out ad on the first spread of the magazine itself but even this, although the thin edge of the egregious wedge, has so far been confined to advertising books and publishers. Keeping it in the family, so to speak.
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