81. SciPrint Semiotics FOR JR Martin R Veel (Eds.), Reading Science (Routledge) VISUAL AND VERBAL SEMIOTICS IN SCIENTIFIC TEXT City University of New York http://academic.brooklyn.cuny.edu/education/jlemke/papers/mxm-syd.htm

Reading Science (Routledge) MULTIPLYING MEANING: VISUAL AND VERBAL SEMIOTICS IN SCIENTIFIC TEXT J.L. LEMKE City University of New York Multimedia Semiotics Scientific research articles and other genres of formal scientific communication in print rely heavily on the use of visual representations such as graphs, tables, diagrams, and drawings as well as mathematical expressions. How are these symbolic presentations integrated with those made through normally textualized verbal language? How do we make meaning with such multimedia texts? What specific kinds of meanings have these multimedia genres evolved to help us make? In this report on my current research-in-progress (Lemke 1993a, 1994), I would like to sketch a theoretical framework for investigating these questions and communicate some very preliminary findings. I will argue that human communication normally deploys the resources of multiple semiotic systems and combines them according to essentially functional principles. Scientific communication in particular seeks to make meanings that overflow the preponderantly typological principles of linguistic semantics and require their integration with the more topological modalities of visual semiotics and their extension through the hybrid resources of quantitative mathematics. I will also report the results of two preliminary surveys of the types and frequencies of non-textual presentations in formal scientific print communication and offer some semiotic analyses of the functional (presentational, orientational, and organizational) integration of text, tables, graphs, diagrams and drawings in these multimedia genres.

82. FACTA UNIVERSITATIS In the period from 1700 to 1900 the famous names of optimization were JohanBernoulli, L. Euler, J. Lagrange, Ostrogradski, Hamilton, Jacobi, Legandre http://facta.junis.ni.ac.yu/facta/macar/macar98/macar98-29.html

Vol.2, No 8, 1998 pp. 819 - 820 300 YEARS OF OPTIMIZATION SANU, December 17, 1997 In the organization of Department for Mechanics Mathematical Institute and Department of Technical sciences of Serbian Academy of sciences and arts, the scientific symposium "Three hundred years of optimization" was organized on december 17, 1997 in Belgrade. The organization Board of the Symposium were academician SASA Petar Miljaniæ, secretary of Department of Techanical Sciences SASA, academician Academy of nonlinear sciences Veljko Vujièiæ, head of Department of Mechanics Mathematical Institute of SASA, prof. dr Radivoj Petroviæ, Traffic Faculty Belkgrade and academician SASA Miomir Vukobratoviæ. We can take the year 1697 as the year when the sciences of Optimizations were established. In the same year J. Bernoulli has assigned mathematical-geometric problem in the form of a call for solution. Problem consisted of search for a line between A and B points through which heavy point moves in the field of gravitation and arrives in the shortest time from one point to other. Six solutions for the problem arrived, given by: Lajbnic, L'Hopital, Isac Newton, brothers Bernoulli, i Tschrihaus. They were the most famous names of the epoch. The problem of brahistohrone was hereby set. This had been recorded by the Journal Acta Euditorium from Groningen 1697.

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