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This digital document is an article from Encyclopedia of Philosophy, brought to you by Gale®, a part of Cengage Learning, a world leader in e-research and educational publishing for libraries, schools and businesses.The length of the article is 1570 words.The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase.You can view it with any web browser.Explores major marketing and advertising campaigns from 1999-2006. Entries profile recent print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the target market, the competition, marketing strategy, and the outcome. ... Read more

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This text is a translation of the "Economic Essays" of V.K. Dmitriev, published between 1898 and 1902. An early Russian mathematical economist, Dmitriev anticipated and rigorously formulated a number of modern techiques and propositions which are an essential part of modern economic thinking. These range from the foundations of input-output analysis to the determination of labour values and price of production and theorems by Samuelson and Straffa. His work has had a considerable influence on Soviet planning practices. Professor Nuti's introduction to the translation sets out the relevance of the book to recent developments in the theory of production and distribution, and comments on its importance for socialist countries. ... Read more

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Celebrating the 150th anniversary of Cournot's work, which Mark Blaug has characterized as "..a book that for sheer originality and boldness of conception has no equal in the history of economics thought," this volume focuses on the properties and uses of Cournot's model of competition among the few.While there are many issues that Cournot explored inresearches into the mathematical principles of the theory of wealth, the topic that he is most readily associated with--and which now is also enjoying a revival--is his model of oligopolistic interaction among firms. This revivial of interest in Cournot's model is due largely to increased emphasis by economists on capturing elements of imperfect competition and strategic behavior. ... Read more