Book Description

In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrell's Marketing—preferred for its up-to-date, progressive content and an outstanding suite of supplements.

To maximize the text's core strength, the authors have revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies. Over two-thirds of the citations in this edition come from sources published in 2000 and 2001. In addition, Pride and Ferrell prepare students for a competitive business environment by discussing topical issues such as customer relationship management, supply chain management, IT issues, the latest e-commerce models, and the downsizing of dot-coms.

• New! Net Sights boxes, one per chapter, highlight web sites that students can visit to follow up on concepts, companies, and issues introduced in the text.Carefully chosen colors draw attention to important points, and photos—as well as advertisements—illustrate the real-world application of chapter concepts.
• New! Internet Exercise & Resources have been revised or replaced with new activities that prompt students to explore how real companies apply the theories covered in each chapter.
• Marketing comes in a flexible loose-leaf format packaged with the Real Deal UpGrade CD-ROM, and sells for considerably less than a standard hardcover text.

Customer Reviews (4)

Easy to Read
As far as text books go, this was an easy read.Well put together and easy to understand concepts.

super
It was in excellent condition as they said.And delivery was faster than i thought(3 days).Thanks...

Lame... very lame
This book sucks.It makes the basic principles of marketing more confusing by bombarding the reader with various terms and phrases with an excessive amount of overlap between them.There is no clear-cut distinction between the glossary items, making studying for bi-weekly exams a chore.

Concept of Marketing
I used this textbook last semester in my first marketing class.I didn't know much about marketing.This book explains very clearly what marketing is, and gave examples of companies that are using the marketing concept, and how it affects customers.

The Book also presents ways that you, the consumer can tell weather or not a company is using the marketing concept in order to satisy your needs. ... Read more

Product Description
The 151 tunes are categorized into jigs, reels, polkas, waltzes, hornpipes, strathspeys and schottisches, airs, clogs and rags. Each tunes has the melody line and appropriate chord names above the line. ... Read more