Book Description
This mainstream, four-color physical anthropology text is the best selling text in the brief physical anthropology market. The text presents a balanced, thorough introduction to the field of physical anthropology that also reflects the current state of the field. The heredity and evolution chapters (Chapters 1-5) have been expanded and updated to reflect the tremendous advances of molecular biology in all phases of physical anthropology, and the hominid evolution chapters (Chapters 8-11) have been reorganized and reinterpreted to reflect current academic thought springing from recent major finds. To make the text more accessible, the Sixth Edition includes many new visuals that, together with the many charts, helpful tables, multimedia, and engaging writing style, will bring the study of physical anthropology to life for today's student. ... Read more

Book Description
Explore the most fascinating, creative, dangerous, and complex species alive today: you and your neighbors in the global village. With compelling photos, engaging examples, and select studies by anthropologists in far-flung places, the authors of CULTURAL ANTHROPOLOGY: The Human Challenge provide a holistic view of anthropology to help you make sense of today's world. With this text you will discover the different ways humans face the challenge of existence, the connection between biology and culture in the shaping of human beliefs and behavior, and the impact of globalization on peoples and cultures around the world. ... Read more

Book Description
Jurmain's best-selling text provides you with the course content you need to help you pass your biological/physical anthropology course. Through clear discussions that move from 'description' to interpretation, compelling visual content, cutting-edge research, and interactive multimedia, you'll discover life's history and the place of human beings in the biological world. ... Read more

Customer Reviews (3)

Good service
Thank you so much for the book. It was in great condition, and was shipped quickly. Hope to do business with you in the future.

Introduction to Physical Anthropology
The book is well written, factual and easy to read/understand.Chapters and concepts are not too overwhelming.

The wonder of human evolution...
If this book is required for your anthropology course, then you're in luck! I appreciate that the authors genuinely enjoy the subject matter, and that it comes through in their writing.

The book is very well organized. You can look forward to chapters of reasonable length -- usually 25 to 30 pages, at most. There are lots of colourful pictures and diagrams, though some flowcharts seem like page fillers to me. The margins are used for definitions of new key words and concepts, a very useful feature.

Aside: There's a little bit of "handwaving" in the early chapters introducing concepts of genetics. That's unfortunate, but necessary at the same time. So if you're interested in the details, I encourage you to pick up a genetics textbook (I liked Concepts of Genetics), or better yet, take a genetics course.

There are certainly debates and controversies in the field. This makes sense, since there are so many unknowns. I appreciate that the authors make mention of differing perspectives and points of view when appropriate. ... Read more

Book Description
Comprehensive, readable and written for the student, Haviland/Prins/Walwrath/McBride's market-leading text, CULTURAL ANTHROPOLOGY, is a highly relevant, high-quality teaching tool. The narrative voice of the text has been thoroughly internationalized and the "we:they" Western voice has been replaced with an inclusive one that will resonate with both Western and non-Western students and professors. In addition, gender, ethnicity, and stratification concepts and terminologies have been completely overhauled in accordance with contemporary thinking and the narrative streamlined using more fully developed, balanced, and global examples. In CULTURAL ANTHROPOLOGY, the authors present students with examples of "local responses" to challenging globalization issues, designed to provide students with a "cross-cultural survival guide"for living in the diverse, multicultural world of the 21st century. This edition is a truly exciting and unique examination into the field of cultural anthropology, its insights, its relevance, and the continuing role of cultural survival issues. ... Read more

Customer Reviews (14)

Great read
Even though I needed this book for a class it was very interesting. Glad that my instructor chose it.It does not focus on one group of people, it shares information about a large number of various cultures across the world.

Curtral Anthropology in a Detailed Sense
I wouldn't have normally purchased this book if it wasn't for a course requirement. From chapter one all the way to the end, the authors take the reader or student through a detailed interface of what life is like experienced in other cultures. It touches upon the four different career interests in cultural anthropology as well. A time consuming read, but loaded with useful information for in and out of the class room.

Terrible Book!!!
I tried to read and like this book; I really did. But after about 1/3 I refused to go on. Nothing truly worthy while is in this book, the writers do nothing but praise anthropology without telling you more about it, and all information is from a naturalistic, relativism, and liberal stand point. Anthropology hinges on the stance taken, and I think these writers would discover much by opening their minds.

anthro text
for a text book, this book is ok. It's a bit dry.. and for some unknown reason the words.. "that being said" are in the front of a lot of sentences.. The cd has links to a lot of web sites and what not, I thought it would be more "live" action but it's mostly websites.. book is understandable and basicaly an easy read. There is a very lefty spin on the book. The portrayal of industrialization as evil..and all these "traditional cultures" as the only "good" way to live despite their wars and what not, that's seen as "ok" or conflict resolution, apparently if you go to war nude, it's better than if you're wearing army fatigues..

Poor Excuse for Required Reading
Just as with Haviland, et al - Anthropology: The Human Challenge (with CD-ROM and InfoTrac®), there is to much opinion and to little good science.
Certainly a lot of information, but when flavored with such a bias against "Western Civilization" it is 528 pages to be avoided not required reading in an introductory Cultural Antro. course.I hate to use monikers, but this is liberal junk, not a good introduction to the subject of Cultural Antrhopology.One should introduce a science and its methodology to students, not ones personal opinions and possible agendas. ... Read more

Book Description
This concise introduction to biological anthropology discusses the core areas of the discipline within a unique framework modeled on the scientific method. The text emphasizes themes and theories: facts are presented as supportive evidence rather than dissociated pieces of information. Each chapter poses questions that get at the heart of the field, answers them, and then reexamines them in the same way that scientists generate and test hypotheses. Unlike all other brief biological anthropology texts, this is not an abridged version of a longer text. Its presentation is fluid, well integrated, and covers all the standard topics in a carefully managed level of detail. Well-paced explanations, an inviting tone, and examples of the everyday uses of biological anthropology make the text a pleasure to read. ... Read more

Book Description
This Sixteenth Edition of ANNUAL EDITIONS: Physical Anthropology provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.mhcls.com/online. ... Read more

Customer Reviews (1)

Great book
Thank you for delivering this book quickly to me. The book is in great condition! ... Read more

Book Description

The only book that integrates the foundations and the most current innovations in the field from the ground up. Over the past twenty years, this field has rapidly evolved from the study of physical anthropology into biological anthropology, incorporating the evolutionary biology of humankind based on information from the fossil record and the human skeleton, genetics of individuals and of populations, our primate relatives, human adaptation, and human behavior .Stanford combines the most up-to-date, comprehensive coverage of the foundations of the field with the modern innovations and discoveries.

Customer Reviews (1)

A bit of family history revealed
Although published as a textbook for university students, this volume is an excellent read for anybody wishing to understand the course of evolution.The authors have assembled a wealth of material, organised it in an effective manner and presented it with outstanding prose skill.Lead author Craig Stanford, whose books on primate behaviour are well-known, is joined by neurologist and geneticist John Allen and anthropologist Susan Anton.The trio bringsmany years of experience to the task of explaining human origins.



After a brief introduction explaining what is meant by "Biological Anthropology", the authors provide a fine survey of the basic mechanisms of natural selection - DNA and genetics.Their depiction of how the genome is formed and how that structure builds the elements needed for natural selection to operate is an outstanding brief summary.Using available chemicals, DNA's mechanisms to build cells are explained, supplemented by vivid graphic images.From the process of cell building, the authors move on to show how the completed organism must deal with its environment, which includes other creatures, plant life and climate conditions through adaptation down succeeding generations.The authors describe the various factors leading to producing new species, isolation, elapsed time and new conditions.They also address the issue of how fossils and conditions are recorded in time and how researchers use a variety of techniques to determine age and place.



The species of concern, of course, are the primates.The sudden demise of the great reptiles that had ruled the Earth for over 150 million years opened new vistas for the life that survived the catastrophe.Little, fur-bearing creatures moved into niches that allowed rapid change.Many varieties emerged, but noteworthy among them were shrew-sized omnivores.Spreading over the land and forests, some of them developed new traits that would ultimately lead to us.The origin of the primates is lost in the mists of time, compounded by the paucity of fossils and lack of agreement on what typifies a "primate".The earliest proposed species bears the ungainly name of "Plesiadapiforms".The authors describe the traits suggesting these were our earliest ancestors, while explaining what is lacking to establish a firm identity.Each of the points they introduce is enhanced by the contending researchers' arguments over lineage.



Once past the vague beginnings, the team offers insights into how ape transformed into human.The physiological trends, such as jaw structure and teeth are outlined.Each of the fossil examples of pre-human hominids is examined critically with the important elements indicating its lineage in the human story assessed.From a lonely skull in a desert to remote caves, creatures that one day would lead to you and me are revealed.At some point, one or more of the ape-like animals stood upright.Demonstrating what a major step this was, with changes in spinal column, head position and posture, the new form proved to be even more adaptable than its predecessors.Not the least of the advantages gained, they note, is the ability to travel long distances with minimal energy expenditure.As much as we've learned, the authors remind us of the many questions remaining.The actual number of species, where and how they lived, and how many lineages did the ape ancestor lead to over the millennia?



Emerging "modern" forms bring new challenges in understanding.Although early apes sent offshoots out of Africa, it was the hominids that proved to be the most ambitious travellers.Homo erectus spent over a million years traversing Asia, leaving fossils in far-flung sites across the continent and in the islands southeast of the mainland.Their remains have been dated to as recently as 25 to 50 thousand years old.The recent find on the island of Flores suggest an even more recent descendant.A new species, Homo sapiens, and its own diaspora out of Africa follows.Its most significant aspect, the development of intelligence and language is thoroughly examined.A major change took place leading to the one species with the highest proportion of brain size to body weight.Coupled with changes in physiology, our species created a new form of intricate communication abilities.The brain also went through changes in organisation.Which factor made the greatest contribution to human behaviour patterns is the concluding segment of the book.It is that aspect of our history that remains most contentious and the authors examine the various views surrounding that issue.It's a fitting conclusion to this in-depth and comprehensive study.[stephen a. haines - Ottawa, Canada] ... Read more

Book Description
This Thirty-First Edition of ANNUAL EDITIONS: ANTHROPOLOGY provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.mhcls.com/online. ... Read more

Customer Reviews (1)

An excellent introduction to Anthropology!
Really, there is nothing to this book that could be considered bad. The articles are varied, not only in subject, but in style, timespan, and reach. They are very informative and interesting, and connect the world around us to the study of Anthropology in terms of sense and understanding. An outstanding introduction to the world of Anthropology! ... Read more

Book Description
This Seventeenth Edition of ANNUAL EDITIONS: Physical Anthropology provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.mhcls.com/online. ... Read more

Book Description
This Thirtieth Edition of ANNUAL EDITIONS: ANTHROPOLOGY 07/08 provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.mhcls.com/online. ... Read more

Book Description
Now in full color, this carefully streamlined ninth edition provides students with a pedagogical program designed to facilitate comprehension. Stein and Rowe, award-winning teachers and authors, continue to share their love of discovery in this balanced, objective introduction to physical anthropology that does not assume any previous knowledge of the subject. Every concept is carefully explained and illustrated, guiding students step-by-step through difficult material. As always, Physical Anthropology uses the most current data to unravel the mystery of the evolution of humankind, and to examine the dynamic relationship between humans and their environment. ... Read more

Book Description
Build your own awareness of cultures around the world with CULTURAL ANTHROPOLOGY! Emphasizing the issues of gender, stratification, ethnicity, globalization, and the similarities and differences among all cultures, this anthropology text provides you with the tools you need to succeed. Take advantage of CengageNOW, which saves you time and enhances your performance in the course through Pre-Tests, Personalized Study Plans and Post-Test materials. ... Read more

Customer Reviews (3)

Great Cultural text
I can't figure out to which article the previous review is referring.It's a little ridiculous and useless to make such an accusation of bias without mentioning what specific article it is that is so grossly biased and derogatory.I would like to know. I myself alwys prefer Nanda and Warms' text for my class.I've reviewed many many texts and just like their format and content the best.It is clear, well organized, and yes, less materialist oriented. Also the content is much better than most other texts, particularly on the subjects of Gender and Religion.

I've seen a lot of intro texts
This one stands out for its clarity and lack of too much of a materialist or idealist bias, which is where other intro texts have become annoying to me. I'm trying it for my next class because 3 of my colleagues have already recommended it.

Biased articles
I've observed at least one grotesquely biased and unwarranted article within this book that creates an insulting and ethnocentric argument towards a subculture that goes against the entire purpose of anthropological objectivity. A book that preaches about evaluating and truly understanding cultures of all kinds should not allow for blindly opinionated segments in any instance. It is both derogatory and uneducated for such a thing to be allowed in this book. Because there is one instance of it there could very well be others. Teachers should read this text carefully before supplying it to unwitting students trying for form proper opinions of the world around them. Although the information is presented in a very clear and easy to understand manner is should not be taken at face value. ... Read more

Book Description
Explore cultural anthropology in an applied and fascinating way with Gary Ferraro's CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE. This contemporary and student-relevant text gives you all the key material you need for your introductory course, plus it will show you that anthropology is for you! With real world applications of the principles and practices of anthropology, this book will help you learn to appreciate other cultures as well as your own. Apply what you learn in this course to those situations that you are likely to encounter in your personal and professional life. What can you do with anthropology today? Check out the real-life examples of cross-cultural misunderstandings and issues (in our popular "Cross-Cultural Miscues" features) to view 'culture at work.' Also, the book takes a look at specialized vocabularies as illustrated by "chickspeak" (the language of single, urban, upwardly mobile women), the war in Iraq, environmental degradation, and other contemporary topics. ... Read more

Customer Reviews (2)

Highly Readable Textbook
How often can you say you actually read an entire textbook for a course?I read this whole book; it was that well-written.

The material is well presented, with plenty of examples from all over the world.The Cross-Cultural Miscues are frequently amusing and always informative.One of my favorites involved differences in humor across cultures.

This textbook made a freshman level basics course more enjoyable than one expects of that type of course.

Cultural Anthropology
This item was in good shape but it took over 3 weeks to get to me when it said that it would take 3-5 days. ... Read more

Book Description
If you want to know what anthropology is, look at what anthropologists do. This Very Short Introduction to Social and Cultural Anthropology combines an accessible account of some of the disciplines guiding principles and methodology with abundant examples and illustrations of anthropologists at work. Peter Just and John Monaghan begin by discussing anthropologys most important contributions to modern thought: its investigation of culture as a distinctively human characteristic, its doctrine of cultural relativism, and its methodology of fieldwork and ethnography.They then examine specific ways in which social and cultural anthropology have advanced our understanding of human society and culture, drawing on examples from their own fieldwork.The book ends with an assessment of anthropologys present position, and a look forward to its likely future. ... Read more

Customer Reviews (5)

using this for undergrads
After disheartening forays into text books and frustration at readers that are either too thematic or otherwise not quite right for a quick orientation in the discipline, I decided to check this out.This is about as perfect a scene-setter as I could ask for for either an intro course or any course that is likely to attract students who do not have an anthropological background.It's pocket-sized, it's affordable, it's readable, and it's SMART.It coverstheoretical debates in a straight-forward and understandable way that shows why anyone should care about evolution vs. diffusion (to name one example).This little book as does about a good a job as any at showing how (and why) anthropologists and others use the word "post-modernity" (pg 69). The field examples are well chosen and engaging. The chapters are of a length and written in a style students are likely to read.Even better, the authors give enough tantalizing detail that I suspect it will inspire students to read MORE.

A very good Introduction
The first time I laid my hands on this little pocket size book I could not put it away until I drained out all its information. This book really gave a very concise idea about anthropology and its subfields. The authors provided valuable first hand examples about their experiences as anthropologists and ethnographers. This book is perfect for those who would like to get a brief understanding of what anthropology is about and also good for experts because the authors managed to incorporate some of the most relevant anthropologists.

A Very Smart Introduction
I wanted my 100th review for Amazon to be for something I could wholeheartedly recommend, and this is it.

The authors manage, within severe space restrictions, to convey the essential features of their discipline, an outline of its history and development, and an indication of the philosophical and moral issues that it raises.

Monaghan's work with the Mixtec of Central America and Just's work with the Dou Donggo of Indonesia are used as sources for the anecdotal details that are used throughout the book to illustrate aspects of anthropology.This is very much a description of anthropology as a practical endeavor, a hands-on discipline whose theories are firmly grounded in the everyday lives of human beings.

Broader theoretical contexts, such as are found in Marxism or Structuralism, are touched on but no more.Those are the things you go on to read about after your appetite has been whetted by an excellent introduction such as this.

Not Mired In Postmodern Rhetoric
This is the first Anthropology introduction I have read that doesn't get bogged down in postmodern academic speak.It was very clear and interesting, with good examples.

This was the first VSI I read and it made me fall in love with the series.

Get a first impression of the field
This is a great little book to get a first impression of anthropology. The two authors present different historical developments and schools of thought. I had not know anything about this academic field before, but this book made me want to read more. Especially helpful with that were the examples that pertained to the authors' own fieldwork in Mexico and Indonesia. Reading about bee larvas and onion soup just makes the ideas presented more "real". ... Read more

Book Description
The first mainstream book to truly integrate coverage of race, class, gender, ethnicity and age in cultural anthropology!Emphasizing social inequality, this book explains how inequalities affect economy, kinship, politics, religion and language while still covering the core concepts of cultural anthropology. Miller's innovative approach combines a solid materialist foundation with attention to interpretive approaches and findings.For anyone with an interest in cultural anthropology. ... Read more

Customer Reviews (2)

Very Informative Book
I purchased this book from Amazon for a fall class. The book has been very helpful and informative. It is interesting to read on it's on, and I spent several hours reading chapters that were not assigned. It is THAT good!

Garbage
Piece of crap. They advertised for a book, then sent some sort of study guide thing for that book instead. I wasted a month waiting for this book, and now i still dont have it. BUYERS BEWARE! ... Read more

Customer Reviews (2)

Interesting
I enjoyed reading the topics and it covered so many aspects of various cultures thoroughly. I was also taking a sociology class at the time and that class and book had nothing on this one -- I will definitely remember what I learned from this book. It was all very relevant in understanding how our culture is set up and why we have the points of view that we have, and how and why other cultures are different (although that seems like the obvious intention of a cultural anthropology book, my sociology book was also supposed to glean similar insight but failed miserably, whereas this book did a thorough and good job of it).

I didn't think the book was long-winded or confusing -- those opinions probably have something to do with either the class or one's opinion of the subject.

It references native american cultures a lot -- because they're so varied, it's interesting, but it seems the author had a particular love of them (though it doesn't detract from the text, and many, many other cultures are referenced, also).

I think if you read this book and understand the implications of it, you'll be able to better understand what being a human is really comprised of and will probably walk away more open-minded and tolerant.

Also, I have a custom edition book for my school that has the same name and author and year but a different cover -- I'm assuming has the same general information, whether or not the format is the same.

Loooooooong winded.
This textbook is so long winded. When it tells personal stories related to the topics, it is very interesting. However, when it gets technical, boy does it get technical. It seems as if it wants to confuse the reader on purpose. The index is worthless. For example, a question on the test will ask about the Neur men, look for Neur in the index and you get nothing. However, it is in the book. The glossary is just a contnuation of the confusing overly technical speak this book does too well.

Bottom line, if you have a decent prof. then this book will suffice, otherwise be prepared to feel like you are being tortured for the secret rocket code. ... Read more

Book Description
The new edition of Kottak’s best selling text for cultural anthropology emphasizes anthropology's integrated and comparative nature with "Bringing It All Together" essays that show how anthropology's sub-fields and dimensions combine to interpret and explain a common topic. Another distinctive feature, "Understanding Ourselves," illustrates the relevance of anthropological facts and theories to students' everyday lives. ... Read more

Book Description
Studying Culture in Consumer Research is an essential new guide to the theory and practice of conducting ethnographic research in corporate consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors’ own eclectic research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments. ... Read more

Customer Reviews (4)

HOLY HELL
This was a grand excursion to say the least, coming from just enough background to THINK I knew anything about what anthropology could be in consumer research, this book made my brain twist and flatten and splinter and weave and jutter and spin itself into a tissy. Not only did I have my pre-conceptions blasted to pieces about exactly what anthropology was and how it related to product development, I left the book with a new view and appreciation for what anthropology actually is, and what enormously important implications it could bring to product development (b/c I dare say it isn't usually this). Inspiring and crucial for anyone one who wants to make relevant things for people.

Explore the interesting connections between consumer research and cultural anthropology
Doing Anthropology in Consumer Research by Patricia L. Sunderland and Rita M. Denny is a well-written book exploring the boundaries and connections between academic disciplines and interpretive communities. First, Sunderland and Denny examine the interesting similarities (and differences) between consumer research and cultural anthropology. They note that both of these disciplines rely on ethnography as an important method. The book broadly interprets ethnography to include semiotics, deep interviewing, visual and projective techniques, and participant observation. Sunderland and Denny explore their own consulting projects and academic interests with a reflective engaging style with many interesting examples to develop a convincing argument that consumer researchers need to study anthropology to enhance a cultural analysis and anthropologists should not ignore popular culture. Second, they examine the interface between theory and practice suggesting that academic communities often become encapsulated from real-life problems. After spending most of my life in academia I could not agree with them more. Sunderland and Denny's book helped me to reflect on my own projects in new ways, motivating me to step out of the office, take action, and get involved. This book is must reading for students of marketing, consumer behavior, cultural anthropology, and practitioners of marketing and consumer research.

Very readable mix of academic/personal aspects of doing commercial anthropology
I found this book both academic and much like a diary of personal experiences.The authors' reflections on the problems of conducting studies in the commercial world made this book impossible to put down at times. They take you through multiple layers of personal interaction with subjects' and clients' preconceptions and solve what appear to be insurmountable issues. I never knew you could extract so much detailed information about peoples' likes, dislikes and communication patterns from what appears to be such a small sampling. I found the authors' work fascinating.It made me want to become an anthropologist.

A must read if you are serious about consumer research!
During the last 10 years, I've read many books on consumer research and better understanding the consumer's mind. From Freud to Jung, from MacLean to Levy to Zaltman and others, I've read them all. And even after all that,"Doing Anthropology" is the best book I've read on the topic of consumer research.
Authors Sunderland and Denny describe their vivid experiences in the so-called field of Ethnographic Research, a trend that has been gaining popularity in the USA where only "facts," "figures" and "statistical validation" have been the norm. While the mantra in the quantitative research world is "if something exists, it must be measurable" the world that Sunderland and Denny reflect in their book says "if something exists, it must have a meaning."
This book will be very useful for those serious about consumer research. It goes through what ethnography is to the invaluable (and most of the time unseen) world of cultural analysis.
If you are tired of getting the same outcome in your consumer research, "Doing Anthropology" will broaden your scope. The reader will discover a new way of perceiving reality, where the act of consumption is far more than an economic transaction but a symbolic one, where the meaning of things is more important than the things themselves.
"Doing Anthropology" is also a generous act where the authors give us their secrets and share their fears and hopes as they are lived in the exciting world of consumer research.For academically oriented readers, the book is full of notes and sources, making it a great compilation of useful information.
PeccataMinuta: I only wish that the many pictures of the book were in full color. After all, color is a meaning itself, an element that would make Sunderland and Denny's argument more vivid.
Thomas Clayre said: "Indeed, it is well said, in every action there is inexhaustible meaning," and this book will give you a pair of glasses to discover that your brand values less from what it is than from what it means. ... Read more

Book Description
Exploring Biological Anthropology is a core concepts version of the successful text, Biological Anthropology. It provides students with a strong foundation in biological anthropology without some of the extended examples found in the original text.Exploring Biological Anthropology offers concise coverage of core material, while maintaining thorough coverage of traditionally important topics. ... Read more

Book Description
CULTURAL ANTHROPOLOGY: A PROBLEM-BASED APPROACH provides a fresh look at cultural anthropology while challenging students to engage in active learning and critical thinking. With an engaging narrative, author Richard Robbins teaches students to recognize their own cultures as a basis for understanding the cultures of others. This briefer book is organized around problems rather than topics, creating a natural and integrated discussion of such traditional concerns as kinship, caste, gender roles, and religion. These subjects are explored within the context of meaningful questions, such as: How can people begin to understand beliefs and behaviors that are different from their own?, How do societies give meaning to and justify collective violence?, Why are some societies more industrially advanced than others? What can anthropology tell us about attempts to link intelligence and class?, and more. ... Read more