Product Description
This study covers the latent demand outlook for men’s and boys’ sweaters, sweatpants, jogging and warm-up suits, playsuits, beachwear and ski apparel made from purchased fabrics excluding swimsuits across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 5,000 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for men’s and boys’ sweaters, sweatpants, jogging and warm-up suits, playsuits, beachwear and ski apparel made from purchased fabrics excluding swimsuits. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. ... Read more

Product Description
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "women’s and girls’ sweatpants, bodysuits, bodyshirts, jogging and warm-up suits, playsuits, rompers, and beachwear made from purchased fabrics excluding swimwear" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market. ... Read more

Product Description
LOOKING BETTER, STAYING HEALTHY AND KEEPING FIT: Anyone can racewalk! But you never need to compete...just walk in the style of the racewalker. Learn how--with this invaluable, easy-to-follow guide to the sensible sport/exercise that will enable you to get to peak physical condition more easily and enjoyably than ever thought possible.Racewalking is a superb conditioner... for the average person it is superior to running for safely building your endurance, improving your health and appearance and reducing tension. Virtually injury-free, it works effectively almost all the muscle groups. It burns calories, develops cardi-vascular fitness, trims thighs, buttocks and hips and firms the upper torso and arms. Anyone, regardless of age or sex, can achieve a healthier and more beautiful body through racewalking. ... Read more

Book Description
WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The market is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for men's and boys' sweaters, sweatpants, jogging and warm-up suits, playsuits, beachwear and ski apparel made from purchased fabrics excluding swimsuits is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.

For reasons discussed later, this report does not consider the notion of unit quantities, only total latent revenues ... Read more

Customer Reviews (1)

Wonderful analogy of our soul's journey through life
This delightful and beautiful book helps the reader see the connection between the seasons of God's creation (this earth) and their own soul's spiritual journey.A fun and spiritually satisfying read!! ... Read more

Product Description
This study covers the latent demand outlook for men’s and boys’ sweaters, sweatpants, jogging and warm-up suits, playsuits, beachwear and ski apparel made from purchased fabrics excluding swimsuits across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given some 12,919 cities across in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for men’s and boys’ sweaters, sweatpants, jogging and warm-up suits, playsuits, beachwear and ski apparel made from purchased fabrics excluding swimsuits. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. ... Read more

Book Description
This digital document is an article from Security Management, published by American Society for Industrial Security on March 1, 2002. The length of the article is 3914 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Designing trouble away: Palm trees and Jogging Paths Pave way for Subtle Security. (Physical Security).
Author: Alan T. Mather
Publication: Security Management (Refereed)
Date: March 1, 2002
Publisher: American Society for Industrial Security
Volume: 46Issue: 3Page: 90(6)

Distributed by Thomson Gale ... Read more