Book Description
The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage.

Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features:

• "Sideline Stories" presenting real-life examples of the development, management, and execution of sports events
• "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations

Book Description
The growing global sport industry requires that the sport management curriculum keep abreast of new and proven management techniques. Sport Facility Management: Organizing Events and Mitigating Risks provides readers with a comprehensive up-to-date introduction to each element of facility management for the full range of sporting events.

The demand for individuals who are educated and trained in facility management event organization and risk management has grown significantly in the past decade. Each chapter provides both a theoretical foundation and practical applications for each critical phase of facility management: from pre-event briefings to cleanup and closings. ... Read more

Customer Reviews (1)

Great Read!
This book was used in my sport facilities class and was a great read.The way the chapters are set-up results in smooth reading and does a great job of relating to today's facility culture. ... Read more

Book Description
The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.

Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short and long-term.

Using international case studies such as the Sydney olympics 2000, Boardsurfing events in the UK, US and Australia, Manchester Commonwealth Games 2002, Salt Lake City Winter Olympics 2002 and Athen Olympics 2004, this text looks at:

* The organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, teh media and promoters.
* The planning process; short term and long term benefits, and evaluations.
* Operational strategies including IT, communications, equipments and personnel.

* The importance of long-term as well as short term strategic plans and the impact of hosting sports events.
* Builds a conceptual framework for the planning, organising, managing and evaluating of sports events.
* International cases and examples, of both large and small sports events, from first-hand experience and research. ... Read more

Book Description
Explains why cities dig deep in their pockets to host the Olympics and countries breed teams for success on the world soccer stage. ... Read more

Customer Reviews (1)

Cultural History of Sports
This is a collection of essays about the effects that major sports events have had on countries that hosted the events. The Olympics and Football World Cup are featured, and the authors of each essay explore different aspects of how each society reacted to some peculiar facet of the experience. In Argentina during the 1978 World Cup, a brutal repression of leftist dissidence was going on while the home country was battling for the trophy they eventually won. The author explains how the Cup experience unified even those being imprisoned and tortured with their right wing captors in the headiness of nationalist sports fervor. Similarly, another essay looks at the way South Korea's and Japan's peoples behaved during the joint World Cup they co-hosted in 2002; whereas the Japanese were reserved to the point of banning street viewings on large screen TVs of the matches, the Koreans enthusiastically embraced the tournament that saw their squad advance to the semi-finals. Some essays are more interesting than others, always an issue with such collections of varying writing skills. But all in all a useful summary of the cultural impact that global sports can have. ... Read more

Book Description
The Ultimate Guide to Sport Event Management and Marketing contains information from designing an event to planning an integrated marketing campaign to negotiating contracts and supplier agreements. Whether breaking into the field of sport event management and marketing or an established professional, this is the most comprehensive guide to the hundreds of issues, activities and responsibilities connected with making any sport event a success. Coverage includes: key strategies for managing even logistics; critical planning techniques; a review of negotiations and contracts with sponsors, suppliers, and insurance companies; an integrated approach to marketing that considers every kind of medium; advice for acquiring funding for sport events including a sponsorship outline; tips on how to enter the field. ... Read more

Customer Reviews (1)

This book is a good introductory.
The authors do a good job of letting readers know what they are in storefor when entering this field. However, little attention was paid to smallervenues. But if used as a inside look at what goes into a huge sportingevent this is a pretty good read. ... Read more

Book Description
From corporate boxes to sprinklers, food outlets to toilets, first aid to media, facility and event managers are accountable for the success of sporting venues and events.

Managing Sport Facilities and Major Events explains how to get the job done. With detailed international case studies in each chapter, the book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting and ethical success.

Chapters cover feasibility assessment, market research, event bidding and branding, risk analysis, contract and project management, corporate structure, quality assurance, budgeting, facility management, staffing, occupational health and safety, and contractual considerations-as well as economic, social, community and environmental issues.

Written by an international team of expert scholars, Managing Sport Facilities and Major Events is an invaluable student text and professional reference. ... Read more

Book Description
With this book yu can harness your abilities to achieve jumping and throwing success! ... Read more

Customer Reviews (3)

This book was really good.
This book is good for you if you are just starting out with little experience. It includes things on technique, training, diet, and drills. It really helped me succed.

Great book on field events for high school athletes. A must.
High school athletes as well as coaches will love this book. It has great photo sequences and is written so the athlete can actually take it to practice.Lots of humor in it to make the technical stuff actually fun andeasy to understand.

A must have book for field event coaches!
I first saw this book a my local library back in 1993 and it has helped me with my coaching at the junior college level ever since.I recommendthis book to field event coaches of all levels. I have been wondering where I could buy this book, because no retail bookstore carries this subject.I even thought about telling the library that I lost it and paying for it that way! Thanks Amazon. ... Read more

Book Description
THE WILEY EVENT MANAGEMENT SERIES
From the foremost authority on event management
The only comprehensive guide to the research, design, coordination, evaluation, and marketing of all types of special events
The future is bright for event managers equipped with the essential training and skills required to research, plan, schedule, organize, and market special events anywhere in the world. In this Third Edition of his definitive guide to the profession, Dr. Joe Goldblatt, CSEP, imparts the logistical know-how and the theoretical understanding needed to take advantage of the countless opportunities in this rapidly growing field. From developing the event vision to managing vendor contracts, from event advertising to the latest in event management technology, Dr. Goldblatt provides authoritative guidance on every aspect of this complex and demanding profession. This outstanding new edition:
* Includes over 35 inspiring and helpful new photographs
* Features real-world case studies in 21st-century event management
* Emphasizes the growing globalization of the profession
* Examines new technologies, including the Internet and new software packages
* Prepares candidates to pass the Certified Special Events Professional (CSEP) exam
The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP
The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management. ... Read more

Book Description
For more than a century, the World Series has captivated baseball fans. From Babe Ruth's Called Shot in 1932 and Reggie Jackson's three-in-a-row home runs in 1977, to the "reverse the curse" wins by Boston in 2004 and Chicago in 2005--this action-packed volume is sure to please. Quotes from the star athletes, photos of the best plays, and a complete list of results since the first series in 1903 round out the book that young baseball fans will find is an out-of-the park home run! ... Read more

Book Description
Power, prestige, and millions of dollars--these are the stakes in the sports franchise game. In this innovative book, sports attorney Kenneth Shropshire describes the franchise warfare that pits city against city in the fierce bidding competition to capture major league teams. Rigorous research, fascinating interviews with major players, stories behind the headlines, and an insider's perspective converge in this rare view of the business side of professional sports. ... Read more

Book Description
Sport, Recreation and Tourism Event Management encourages students to apply theoretical foundations as they think through the requirements for any specific event, teaching them to develop a knowledge strategy for event management that will guide them into their future in the field. This text focuses specifically on the operational planning component and the role of the event manager as the planner and facilitator, providing theoretical foundations behind the activities for planning.

Full of industry case studies strengthening the featured academic theory, and devoid of the standard to do lists found in other texts in the subject area, Sport, Recreation and Tourism Event Management is a must for students intent on entering the event management field.

* Takes a unique approach in comparison to other texts in the area, focusing specifically on the operational planning component of event management and the role of the event manager as the planner and facilitator
* Authors approach the subject from the perspective of the student, providing theoretical information while showing how this integrates with practical elements of the area, so the student can see themselves doing the job of the event manager
* Discusses how the multiple components of an event (marketing, sport law, finance, etc) are interrelated to the planning model ... Read more

Book Description
Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including:- Use of the Internet as a sports marketing tool- Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals ... Read more

Customer Reviews (1)

Worth every dime
This book is full of good information, and some new perspectives on old themes. I would recommend the book to anyone starting an event or seeking sponsorship for an existing event. Every sponsor seeker should have this book in their library and read it every year or two. ... Read more

Book Description
More and more, special events courses are being taught in hospitality and events management courses.

Written by the foremost authority on event management, and with expanded coverage of leadership and its role in successful planning, this book provides a handy reference for events professionals and the tools necessary for beginners to pursue a career in special events management. ... Read more

Book Description
From the foremost authority, the definitive guide to your career as an event leader!

Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual. Twenty-first-century event leaders acknowledge these roots while moving the event management profession toward the new possibilities presented by our globalizing world. Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more.

New and revised materials in this edition include:

• New profiles of leaders in the global events industry from Africa to America and from Bulgaria to Birmingham-learn what makes the greats great and their events truly spectacular
• Five Best Practice examples of exemplary events and over a dozen detailed case studies of all types of events
• Broader coverage of production schedules and the soon-to-be new industry standard, the APEX event specification guide
• Revised discussion of law and ethics in special events
• Over 100 new Web resources throughout text
• Descriptions of the leading meetings and events industry professional certification programs and how to earn these designations

Book Description
This volume offers a distinctive and timely comparative analysis of the sociological, economic, and political significance of bids for, and the hosting of, sports mega-events throughout the world.

Customer Reviews (1)

Equestrian Events( True Books)
Equestrian Events is an informative book about olympic events involving horses.It has wonderful color photos and has a great overview ofinformation. It describes each daily event and some other popularequestrian contests that are not in the Olympics.It would be great forthe young rider who wants to know more about horses.

This book is one ofa series.I think it is a wonderful way to make the Olympics a learningexperience and introduce each event well.

I would disagree with the agesuggestion.I would encourage this book for a 6-9 year old.The largeprint and the overview vs details is more appealing to younger children. Itwould also make a good book to read aloud to a classroom. ... Read more

Book Description
This digital document is an article from Parks & Recreation, published by National Recreation and Park Association on September 1, 1999. The length of the article is 2888 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: THE ECONOMIC IMPACT OF SPORTS TOURNAMENTS AND EVENTS.(city survey)
Author: John L. Crompton
Publication: Parks & Recreation (Magazine/Journal)
Date: September 1, 1999
Publisher: National Recreation and Park Association
Volume: 34Issue: 9Page: 142

Distributed by Thomson Gale ... Read more

Book Description

From corporate boxes to sprinklers, food outlets to toilets, first aid to media, facility and event managers are accountable for the success of sporting venues and events.

Managing Sport Facilities and Major Events explains how to get the job done. With detailed international case studies in each chapter, the book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting and ethical success.

Chapters cover feasibility assessment, market research, event bidding and branding, risk analysis, contract and project management, corporate structure, quality assurance, budgeting, facility management, staffing, occupational health and safety, and contractual considerations-as well as economic, social, community and environmental issues.

Written by an international team of expert scholars, Managing Sport Facilities and Major Events is an invaluable student text and professional reference.