Book Description
Everyone from CEOs to interns will find this a useful, time-saving guide for winning marketing strategies in business and academic settings. In Developing Successful Sport Sponsorship Plans, author David Stotlar uses specific examples from actual sport organizations and sponsorships to explain how to build a plan that works. As a world-renowned leader in the field of sport marketing, David Stotlar draws on his diverse experiences with industry and academia to provide specific issues to consider, questions to guide your thinking, and worksheets that will help you develop and implement a win-win sponsorship plan that benefits both program and sponsor. With Developing Successful Sport Sponsorship Plans, students and professionals can use the well-defined, industry-proven protocol to construct successful sponsorship plans! This book is designed to work with David Stotlar's other sport marketing texts, particularly Fundamentals of Sport Marketing (Pitts & Stotlar) and Developing Successful Sport Marketing Plans (Stotlar 2000). ... Read more

Customer Reviews (1)

Best solutions for finding sponsorhip
It is the most straight forward book if you are looking to succed a professional agreemnet with a sponsor or looking for the issues that you must think when preparing a sponsorship plan. Easy to read and with many details. ... Read more

Book Description
The growing global sport industry requires that the sport management curriculum keep abreast of new and proven management techniques. Sport Facility Management: Organizing Events and Mitigating Risks provides readers with a comprehensive up-to-date introduction to each element of facility management for the full range of sporting events.

The demand for individuals who are educated and trained in facility management event organization and risk management has grown significantly in the past decade. Each chapter provides both a theoretical foundation and practical applications for each critical phase of facility management: from pre-event briefings to cleanup and closings. ... Read more

Customer Reviews (1)

Great Read!
This book was used in my sport facilities class and was a great read.The way the chapters are set-up results in smooth reading and does a great job of relating to today's facility culture. ... Read more

Book Description
In this updated edition of Developing Successful Sport Sponsorship Plans, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyses of the latest sponsors and athlete endorsements, as well as a new "Best Practices" section to conclude each chapter. With this latest edition of Developing Successful Sport Sponsorship Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans. ... Read more

Book Description
The exciting and dynamic nature of today's sport industry has sparked career interest from an ever-growing number of students. To meet the demand for quality sport management education, Foundations of Sport Management is designed to offer undergraduate students a stimulating introductory view of the skills and information necessary for a career in the sport industry. Topics covered are designed to reflect the core competencies recommended by the Sport Management Program Review Council and to equip students with the skills needed for a career in the sport industry. Each chapter introduces the theoretical foundations and practical applications for critical elements of sport management. Educators will appreciate the text's format, which is designed to allow for a smooth week-to-week transition of classroom instruction. The authors, who have all been identified as the current leaders in their disciplines, have provided case studies, chapter summaries, questions, and industry examples to supplement each chapter and to assist the student in gaining a comprehensive picture of the sport industry. ... Read more

Customer Reviews (1)

A Textbook, but Interesting Reading by Itself
This is a textbook on sports management. It is intended for use at undergraduate level in college or for the interested individual. Each main section of the book is written by an expert in that particular field. Then the chapters are gathered together and edited by Drs. Crow and Gillentine to eliminate duplication and to provide a smooth flow from one chapter to the next. The individual chapters are mostly written by college level professors who teach sports management at various universities around the country.

You wouldn't have read this far if you hadn't already realized that sports management is a big business. And as with any big business quite a body of knowledge and of ethics and indeed of law has come up.

Some of the chapters include
economic theory, sports like anything else obey the rules of supply and demand,
sport finance, including accounting, budgets, financial analysis,
sports marketing and market research,
sponsorship, often worth far more than the salaries the players get,
even global sports such as the Olympics and the international expansion of US Sport.

This book is written in a manner that makes it interested to the casual reader as well as to the sports minded individual, or the individual interested in a career in sports management. ... Read more

Book Description
An entirely new edition of the marketing classic! Ron Seaver, President of The National Sports Forum praised the newest edition of the industry's standard text: "Fundamentals of Sport Marketing stands apart from its competition. There is something for every sports marketing professional in these pages. My compliments to the authors. They continue to be in constant touch with the trends and the decision-makers that are driving our industry."

Written by two renowned members of the sport management field -- Brenda Pitts and David Stotlar -- Fundamentals of Sport Marketing, Second Edition is a comprehensive textbook on the theories and practical applications of marketing to sport business. Like no other book in the field, the Second Edition of Fundamentals of Sport Marketing covers the diversity of sport businesses: not merely professional and collegiate sport, but sport marketing research companies; sponsorship management companies; sport goods manufacturers and retailers; sports television companies; web sport enterprise; and sport tourism operations. The udpated, revised, and expanded chapters in the Second Edition include new content, new case studies, and material on the innovations in the sport marketing industry, such as marketing via the Internet, alternative sports, and the global marketplace. All new appendices contain seven examples of sport marketing surveys and research instruments; abstracts of sport marketing academic research; and directories of sport businesses, trade associations, publications, and academic journals. ... Read more

Book Description
The first comprehensive textbook on the planning, promotion, operation, and management of major sport facilities and complexes. Puts the theory of facility management into practice by covering marketing; contract services; risk management; facility image and public relations; crowd and alcohol management; box office; concessions and merchandise management; and housekeeping and maintenance. ... Read more

Customer Reviews (1)

Unless this book is required for your course....
don't buy it! This book is poorly written, pooly edited, and the author does not come across as professional and knowledgeable at all. Save your money and space on your bookshelf. ... Read more

Book Description
`The Economics of Sport pulls together the key contributions to this growing sub-discipline over the last fifty years. The sports industry has a peculiar economics, first recognised by Rottenberg in his path-breaking article on the labour market in baseball published in 1956. Since then a number of economists have analysed the various aspects of the sports industry but their work has not received the attention it deserves. This two-volume collection will help redress the balance and put the economics of sport in its rightful place as an important sub-discipline in economics. The Economics of Sport is a one-stop guide to understanding one of the most important industries in the modern economy.'

- Bill Gerrard, Leeds University Business School, UK

The economics of sport exploded onto the academic teaching and research scene in the 1990s. This decade of intellectual effervescence is encapsulated in this state of the art collection which reprints both classic work and more recent papers which may achieve classic status in the future. Andrew Zimbalist - widely recognized to be the leading authority in the field - has prepared a selection of articles which mark an important milestone in the development of sports economics. It will be an essential source of reference to a rapidly growing and widely dispersed literature. ... Read more

Book Description
With a caliber of stories and extracts several notches above the expected fare in a compilation, this collection includes contributions from Matt Christopher (Wingman on Ice), Walter Dean Myers (Slam!), Enid Bagnold (National Velvet), Ring Lardner (You Know Me Al), P. G. Wodehouse (Mike at Wrykyn), and George R. R. Martin (The Last Superbowl Game). From baseball and basketball to show-jumping and soccer, there's action and inspiration in abundance in this terrific introduction to classic sports writing for children and young adults. ... Read more

Amazon.com
Thomas Boswell, who consistently turns out elegant prose on deadline for the Washington Post, has a knack for finding eternal themes in what might otherwise pass as insignificant on-the-field encounters. It's hard to believe that most of his graceful compilations from the '70s and '80s--like those of the incomparable Roger Angell's--are out of print today, but then publishers, like shortstops with hands of lead, have been known to make their errors. In the heart of Boswell's 1989 collection, The Heart of the Order, he breaks down the game position by position, profiling the player at each whose style of play and attitude about the game best suggest why "heart" isn't just a cliche. Heart also pitches the delightful essay "99 Reasons Why Baseball is Better Than Football"; reason 100 should be that Boswell writes about it with such clarity. ... Read more

Customer Reviews (1)

Boswell does it again
As usual, Thomas Boswell has given baseball fans a treat."Heart of the Order" is a wonderful collection of Boswell's best work from the mid to late 80s.Highlights include reviews of pennant races and an intriguing portrait of Ozzie Smith."Heart of the Order" is wonderful read for those who love baseball ... Read more

Book Description
Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing. ... Read more

Customer Reviews (2)

Agree
First edition of this book was a disappointing investment.Would not under any circumstances look at this 2nd edition.

Too basic
The title seemed very promising but unfortunately I was not impressed. It just barely touches the areas of work that need to be done in a marketing plan with a sports perspective. Anyone who wants to work on a marketing plan for their sports organisation will find it vague at the very best. ... Read more

Book Description
"On a daily basis--through the discipline of media relations-- no one affects the image of an organization more than the public relations staff. Media Relations in Sport provides a wonderful understanding of the functions and workings of the sports media world. For those students who are planning careers in sports management or athletic administration this guide is a must-read."
----from the Foreward by Bob DiBiasio VP Cleveland Indians Public Relations

"The media can create heroes and heroines restructure the rules of the game expose corruption or elevate an athlete a team or an institution to become an American tradition. The power of selection in coverage and interpretation of the event rests with sports journalists and media organizations. The choices they make ultimately play a role in how all of us view a particular athlete a team or a sport."
----from the Introduction

Media Relations in Sport provides a framework for understanding the connection between the informational and commercial sides of sports information management.

Part I addresses the working relationships between journalists and sport organizations as they have evolved over the years.

Part II defines the various roles of sports information specialists along with their duties in disseminating information. It provides practical guidelines on everything from writing press releases to preparing media guides to organizing events such as news conferences and media days.

Part III addresses the responsibilities of sports information professionals: How to organize and manage game coverage what to do to promote special events ranging from awards banquets to tournaments and how to develop publicity campaigns.

Part IV confronts the ethics of these formalized working relationships and the ideology they perpetuate.

Media Relations in Sport is for students in sport management as well as students in journalism public relations or communications. Each chapter contains a glossary of terms discussion questions suggested exercises role playing activities and extensive notes. ... Read more

Customer Reviews (1)

Never got it
I never got this book.I would like to know why ... Read more

Customer Reviews (5)

Soccer Scoop is Great
I really enjoyed this book because there were characters that were my age and the author is a really good writer for kids around the age of 7-12 years old. Matt Christopher, the author, is a really funny writer and I would reccomend this book to anyone who likes comedy books, soccer books or anyone who likes the author.

Soccer Scoop
Soccer Scoop
By: Matt Christopher

This book is about a boy who goes by the name of Mac who plays on the school's soccer team.This boy likes to play soccer and he plays as the goalie.Mac kept finding cartoons in the paper that were making fun of him. At the end of the season the cougars had won the championship game in soccer.The part that I liked the most in this book was when the cougars won the championship game for the school.The part that I didn't like the most was the cartoons in the papers that were making fun of Mac in the book.The effects on this book made me want to read more books on this author.I recommend this book to kids of the age of 10-13 who like sports a lot.

very exiting
This book was a great book by Matt Christopher.Soccor scoop, a great sports book was awsome.It made sure you were paying all of your attention to the book.I would rate this great book five stars.It was very suspious and thrilling.I would recremened this book to anyone who likes sports like soccor.It was also funny in most spots in the book.

One of the greatest books
I have read many books that I enyojed but when I read Soccer Scoop I couldn't think of a better book. Soccer Scoop is one of the best books and also it's written by one of my favorite authors,Matt Christoper. This book is about a boy named Mac who's the best goalie of the season and one day when he was going to school with his friend Doggie,that is his friend all of a sudden when they entered the school everybody started making fun of Mac. The author Matt Christoper sets the scene at the soccer field where a loy of mac;s games go on. He also set's the scene at Mac's school where Mac found out that someone was making fun fo him,and also the bus where mac found out something about the cartoonst. So my suggestion to you is you should read Soccer Scoop because it's a really good book.

Soccer Scoop Review
Soccer Scoop Matt Christopher Soccer Scoop was a great book. I loved it and you will too. The story kept going and didn't bore me.I was wondering what was going to happen next every second. The book is about a goalie who has a big mouth and chatters during his soccer games. In theschool paper there is a comic that makes fun of his chattering. He sets outto find out who the culprit is.The best part of the book was when Mac findsout who the culpret is he goes through a lot of trouble but it is fun andkeeps you going. The book is fun because it makes you wonder who theculprit is and is very exciting.John Underwood ... Read more

Customer Reviews (1)

Amazing But True Sports Stories
Popular with both boys & girls.Students can identify with the stories. ... Read more

Book Description
Why does the sport industry operate as it does?

Why do governments in some countries directly support sport programs, facilities, and athletes, while other governments do not?

Why does a pair of basketball shoes cost $150?

Why can some sport organizations operate as monopolists to sell their television rights?

Economics of Sport ventures beyond other texts to include global sports, youth sports, recreational sports, the sporting good industry, and sport outside the boundaries of the United States—in addition to "big-time" sports such as professional football, baseball, basketball, and hockey—in its discussion of sport economics.

Written for students with some exposure to economic concepts and analysis, Economics of Sport is ideal for a lower division elective course for economics majors, for master's students in sport management, or for economics professors who are in the process of learning more about the sport industry.

In its 12 chapters, Economics of Sport defines the sport industry and reviews economic concepts before examining central issues such as benefits and costs; the theory of the firm; profit maximization as a major motivator and alternative motivators; elasticity of demand and supply; market structures from perfect competition to monopolies; labor-related issues; government sport, community sport and private enterprise; government and industry self-regulation; antitrust laws; and sport as a global industry. The last two chapters of Economics of Sport look at sport as a global industry and assess how economic systems affect sport governance in the world, the reasons for international expansion, the sport club systems used around the world, and the increased internationalization of sport business activities. Economics of Sport also examines the technological advances and demographic changes that influence demand, as well as the changing labor markets around the world. ... Read more

Customer Reviews (1)

Economics of Sport
I am still waiting for the book. I am curious why I was to report on a book I never received? ... Read more

Book Description
The contemporary sport manager must be an entrepreneur who uses marketing and financing skills to yield optimum social and economic benefits. Financing Sport Second Edition provides the most in-depth exploration of traditional and innovative revenue acquisition methods for sport organizations.

The first edition of this groundbreaking text published in 1995 has been adopted in universities throughout the world and has been translated into Chinese and Japanese. Rather than simply updating sections of various chapters—common to most new editions—the authors approached each chapter as though writing the book for the first time. The business of sport is fast paced and ever changing. The content of the Second Edition captures the many new and creative ideas managers in sport organizations have implemented in response to their dynamic work environment. The second edition also maintains its original focus on conventional income sources available to sport organizations including ticket sales premium seating options concessions and the sale and execution of corporate sponsorships.

Financing Sport maintains a strong practical orientation. Numerous vignettes or mini-cases drawn from actual practice are interspersed throughout the book. Students enjoy knowing how capital financing and revenue acquisition practices are actually being used by sport organizations; therefore the authors include numerous real-world examples to illustrate many of the best practices employed by sport managers. This "nuts and bolts?treatment allows readers to confidently transfer the methods to effective practice. ... Read more

Customer Reviews (1)

Great read
For those who enthusiasts of Sport Business and/or the financing of amateur, collegiate and pro sports, this is excellent ... Read more

Customer Reviews (6)

Authors completely unqualified to write this book.
Mr. O'Conner is somewhat ill-informed, both on the mechanics of coaching youth football and on the reality of my relationship with Jack Reed.

Since he is one of the authors, I am unsurprised that Mr. O'Conner leapt to defend his material when his errors were pointed out to him. Unfortunately, he is still wrong. The stances shown in the book are incorrect no matter what level you are playing at. The player's backside is too low in the three point stance shown on page 66. In fact, the player looks like he's sitting on his haunches with one hand on the ground.

The picture of 'press technique' shown on page 127 is also wildly inaccurate. The pressing player is standing almost straight up, and any receiver would clear the line easily against the ungainly bail technique being shown.

With all due respect to those august coaches with 80 years of coaching experience between them, how much of that experience was gained coaching players of ages seven to seventeen? I am comfortable in agreeing with Mr. O'Conner's statement; yes, I DO know more about coaching youth football than he does. I have done it. He, judging by this book, has not. I will defer to his experience at coaching in the NFL, but not when coaching players from high school on down. NFL players range in age from 20 to 41 and generally have experience measured in decades. Youth football players range in age from eight to eighteen, and may have experience measured in days or even hours when you see them as a coach. You cannot expect them to be able to execute NFL-style tactics and techniques.

Youth football coaches, and even high school coaches simply do not have the hours to practice that college and NFL coaches do. Youth practice planning is about TIME MANAGEMENT, and must be RESULTS ORIENTED. This means that you need to maximize your efforts where they will do the most good for your team.

When a former NFL coach recommends, and here I quote directly from page 31 "...by working MANY HOURS with a receiver a quarterback can learn to anticipate how the receiver gets open against certain types of coverages..." it is obvious that these two authors have never coached at the youth level.

Youth coaches don't have "many hours" to spend on their passing game, even if passing was an effective way to move the ball at that level, which it is not. Typically a youth coach has his players for five to seven hours a week, and also typically completes 20-40% of his passes. Mr. O'Conners and Mr. Flores are recommending that youth coaches waste "many hours" of practice working on a part of the game with a 20-40% success rate!

Playing in the NFL is a JOB, and coaches have 45+ hours a week to work with their players on pass patterns and reading defenses. Youth football, and this cannot be stressed enough, is NOT THE NFL! Five to seven hours a week is not the same as 45 or more.

Frankly, while Mr. O'Conner might not like this review, the bottom line is that the information I received from Jack Reed's books was infinitely more practical than the airy speculation of a coach more used to adults than children. I recommended Reed's books in my previous review for one reason: Reed's material works, probably because, unlike the authors of THIS book, Jack Reed has been on a youth football field a time or two, and has seen what does and does not succeed at that level.

I have the utmost respect for Mr. O'Conners and Mr. Flores when it comes to coaching football in the NFL. For the youth level, however, their information is simply not accurate.

Good Luck.

Reviewers should red the book
A reviewer gave a very nagative review. He may be working with a competitor!! Check the book against the review and you will find that the stances are perfect and there is no recommendation to contact the middle of the chest with the face mask. In fact that is illegal. What was said it to aim to the side of the chest with the face--the face will then slide to the side of the ball carrier's body. If you aim the face at the side of the body and the ball carrier cuts the other way you miss. We told you how it it is taught from the high school to the pros. But the youth league coach knew more than we do--but then we've only coached for over 80 years total. If you want a higher level book buy the Coaching Football book as many youth coaches have done. Bob O'Connor

Not QUITE worthless.
Perhaps I'm a little too picky after reading "Coaching Youth Football: Defense" and "Coaching Youth Football" by John T. Reed, in which coach Reed spends ELEVEN PAGES diagramming and describing asingle offensive play to make it easier for a beginning coach to teach tothe players. I expected Tom Flores to know the difference between youthleague (which throws perhaps two passes a season) and the NFL (which passes65% of the time). Much of this book is taken up with pass defenses andpassing techniques, but precious little is devoted to important things liketeaching a center to block while snapping (barely covered on one page, nodiagrams) or teaching a guard to line up square but still pull out for asweep hard and fast (ignored by Flores). There are a number of the pictureswhere the kids used as models are in incorrect three point stances (butttoo low, resulting in lost power out of the stance and poor balance. As anew coach in a brand new league, with no experienced coaches to assist me,this book was a complete waste of my time, and contains some dangerousinformation (Never, EVER teach a player to tackle by putting his facemaskon the numbers of the ball carrier; he'll either break his neck or therunner's ribs! The mask should be on the ball!) Some of the drills areeffective, but poorly explained, and not diagrammed very well, making thisbook a poor choice for a beginning coach.All in all, I'd say save the tenbucks and find Coach Reed's web page. (Hey Amazon.com! You should reallyget Coach Reed's books, they're the best youth football books I've everseen!)

This book is excellent for coaches looking for new drills.
This book was a good book and was fun to read. thebook was easy to read with little words and smallparagraphs with pictures

A very basic guide for beginning coaches.
There was a sufficient amount of useful basic information but the delivery could have been improved with additional graphics. The information was reasonably arranged but readability could have been improved. It would havebeen useful to show some typicaloffensive and defensive schemes for youthfootball together with some basic plays. The book is reasonably priced anduseful for a beginning coach. ... Read more