Product Description
A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry.With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment.

Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting.

Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, production, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry.This new second edition focuses on the special new demands and necessary skill you will need for today's converged media - print, broadcast, and digital.

* Details the skills you'll need to get work
* Valuable tips relevant to today's print-broadcast-Internet media environments
* Explains practical, working approaches to behind-the-scenes jobs: producers, layout artists, and website managers ... Read more

Customer Reviews (2)

Hits on the High Points
A good read, hits on all of the high points, and reinforces much about the way the industry is changing in the 21st century.I use this for my sports journalism class at Emerson College in Boston.

Schultz hits homerun with Sports Media
I am a Professor at Valparaiso University and will be adopting Sports Media as the new textbook for our Sports Journalism class.Many people think of a Sports Journalism class as an easy A or a blowoff class and this book helps dispel those notions right off the bat.Former textbooks we've used were almost cartoonish and went along with the aforementioned perceptions.

In Sports Media, Schultz makes it a point to educate without fluff.Absent from this book are long biographies about famous sports broadcasters that can be found on the Internet, and it it's place is dedication to the Internet itself as a sports medium.

The first chapters discuss Reporting and the difference in how to do it between Print and Broadcast as well as the Internet.Then the book goes into the Visualizaton of sports.Most anchors that start out in small markets will be shooting their own stories as well as editing them and the book discusses techniques and includes a CD-ROM.

Other important topics covered that other texts have not are the Ethics of reporting, the Economics and how to work with Media Relations.

The final chapter could be the most important as it discusses how to get a job.This is the goal for college students and the text provides excellent advice.

I recommend the book for Professors as well as anyone who wants abetter knowledge in not just sports broadcasting, but all parts of sports media. ... Read more

Product Description
The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive audiences and advertising revenues to the media. As such, the sport media relationship must be managed.

Sport & the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations.

After using this book throughout the course of a semester of study a student will understand the:

* Historical development of sport and the media
* Current commercial and contextual relationships between the media and sport industries
* Ways in which audiences and advertisers drive the media coverage of sport
* Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products
* Ways in which the media represents sport in order to sell it

Through an understanding of these issues, it is expected that the student will have the foundation knowledge that will enable he or she to implement successful sport media management. As such, after using this book throughout the course of a semester of study a student will have developed a range of skills and be able to:

* Plan for sport media coverage throughout the course of a season or year
* Use a range of promotional tools and strategies as appropriate to the requirement and context (such as e-release, media conference, etc.)
* Manage the media image of athletes within a sport organisation and be aware of the ways in which the media will seek to use those athletes
* Manage the media representation of a sport organisation during a period of crisis or scandal

Finally, it is expected that a student who uses Sport & the Media: managing the sport-media nexus will have sufficient knowledge of the possible future developments in the sport and media industries to be able to develop the sport organisation in which they work, so that they are able to respond quickly and effectively to media coverage and promotional opportunities in an increasingly mediated, commercial and global sport environment. Similarly, those who work within sport organisations will be able to obtain sustainable, quality and positive media coverage from a variety of media organisations, through reading this text

* The definitive undergraduate resource for understanding how to manage the commercially critical relationship between sport and the media
* A user-friendly combination of theoretical concepts and practical applications completed by global case study material
* Developed learning features specifically created for semester long courses accompanied with online resources for lecturers ... Read more

Customer Reviews (1)

Sport and the Media: Managing the nexus
Good condition, good price for this book!I would do business with this seller again. ... Read more

Product Description
This Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship.

As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies. ... Read more

Customer Reviews (2)

Handbook of Sports and Media
Packed full of information - book came in great shape.I would recommend this seller.

Had a little too many highlights
Book arrived in a timely fashion...but had too many highlights for what seemed to be represented. ... Read more

Product Description
Media Relations in Sport, 2nd Edition offers a basic understanding of the formalized working relationships between the mass media and sport organizations and provides a framework for understanding the connection between the informational and commercial sides of sports information management. In its 14 newly updated chapters, the second edition of Media Relations in Sport goes into further detail about the recent changes in technology and how those advances have affected the media and sports information professionals. ... Read more

Customer Reviews (1)

Never got it
I never got this book.I would like to know why ... Read more

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The relationship between sports and the media raises numerous issues and problems. This book outlines the current major policy concerns relating to the commercialization of sports broadcasting rights.

What is the impact of marketing arrangements between content owners and media companies – a combination of joint selling with exclusivity – on fans, big-city and small-city clubs, TV markets, and finally on consumer welfare? Do consumers in Europe and the USA receive good value for the fees they pay to broadcasters? And does the way programs are delivered to the viewers (free-to-air, pay-TV or pay-per-view) have a positive or negative influence on the deal consumers receive? These are some of the central issues discussed within this book by the international team of contributors.

Providing a comprehensive view on the relations between the sports media rights market, the sports market and the different partakers in the process (club, leagues, events organizers, TV operators, intellectual property owners), this book will be of great interest to academics and sports economists alike. With its clear and simple presentation, The Economics of Sport and the Media will also be accessible to sport federations, leagues, clubs, and policy makers at governmental and non-governmental agencies. ... Read more

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Although interest, even obsession with media sports has grown tremendously in the past few years, there is little scholarly inquiry focused on how the media sports culture has developed and how we respond to it. Framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media, Media, Sports and Society provides a foundation for research on the communication of sports.

Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports interests. The variety of perspectives and concerns taken into account makes the volume useful to students and researchers in sociology, psychology and cultural studies as well as mass communication.

Product Description

Out of Bounds is a collection of essays that regards the media representation of professional sports through the lens of cultural studies. Editors Aaron Baker and Todd Boyd contend that the popularity of sports derives not simply from their appeal as leisure entertainment but from their contribution to discussion of larger issues of class, race, gender, and masculinity. Essays in the collection challenge media wisdom about the apolitical nature of sports by examining how they contribute to the contested process of defining social identities. Included within a broad range of works are "'Never Trust a Snake': WWF Wrestling as Masculine Melodrama," (Henry Jenkins), "Mike Tyson and the Perils of Discursive Constraints: Boxing, Race and The Assumption of Guilt" (John Sloop), and "Visible Difference and Flex Appeal: The Body, Sex, Sexuality, and Race in the Pumping Iron Films" (Christine Holmlund).

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Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions.

Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".

Customer Reviews (1)

A Complete Exploration of the Olympic Production Process
I had the pleasure of reading Olympic Media: Inside the Biggest Show on Television by Andrew Billings two months before the 2008 Summer Olympic Games in Beijing. Being a sports enthusiast and Olympics junkie, the only fix for my Beijing addiction prior to this book was the occasional Olympic Torch tidbit on the evening news or a visit to the official website of the IOC. Thankfully, Olympic Media came along in time to sufficiently whet my appetite for the largest sports spectacle in the world.

What Billings has accomplished in his examination of NBCs telecast of the Olympics is remarkable. He offers in-depth observations and analyses of the telecast by focusing on organizational processes, production influences, and viewer perceptions of this cultural (and often political) megaevent. In terms of cultural significance, the only other sporting event that rivals the importance of the Olympics is World Cup soccer. It is rare to find a study that explores the media effects process from inception (i.e., NBCs eight-year pre-production planning) to reception (i.e., viewer reactions to and perceptions of the Games). In just under 200 pages, Billings conducts interviews with the gatekeepers and storytellers at NBC Sports, performs content analyses of primetime coverage from the last 10 years of Olympic telecasts with a focus on themes of nationality, gender, and ethnicity, and analyzes the cultivating and agenda-setting effects of the Olympics telecast using survey data collected from viewers.

Chapter 1 opens with a historical review of the Olympic telecast. From the Berlin Summer Games in 1936 to the Torino Winter Games in 2006, he provides a review of key moments in Olympic telecast history. He concludes the chapter with sufficient rationale for this study (viewership, political influence, prestige, viewer attitudes) and his methods of analysis, and concludes with a preview of the remaining chapters.

Chapters 2 and 3 are quite possibly the most interesting chapters in the book because they contain interviews conducted with NBCs producers and reporters juxtaposed with relevant facets of the television production and narration process. Specifically, in chapter 2, Billings offers analyses and excerpts of his interviews with three producers and one director, most notably Dick Ebersol, executive producer of the Olympic telecast. Many questions concerning the evolution of the Olympic broascast are answered by Ebersol in this chapter, including decisions that directly impact viewership (e.g., Ebersol's decision to eliminate boxing from primetime). In chapter 3, Billings presents analyses and excerpts of interviews with seven NCA sportscasters including Bob Costas, primetime anchor, and Jim Lampley, the weekend/late-night anchor. For example, answers from Costas and Lampley to questions concerning "profiles and promotion" of prominent athletes that withdraw from competition or fail to win medals were illuminating and entertaining. Once again, Billings effectively synthesizes questions concerning the storytelling process with relevant, meaningful answers from a variety of sportscasters, many of which are former, multi-medal-winning Olympians.

Read more on this review in the upcoming issue of the Journal of Communication Studies, published by Marquette. ... Read more

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Examines the link between three key obsessions of the 20th century, the media, sport and popular culture as the author explores a wide range of sports, as well as, other important side issues including nationalism, gender, race political economy and consumption.Topics covered include; the history of media in sport;television, sport and sponsorship;why sport matters to television;sports pages, journals & literature; fans and the audience; and sport in the 'New Media Age'. For those interested in media and sport. ... Read more

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This book - the first to link feminism, sport and media theory - provides a broad cultural studies orientation. In addition to a theoretical analysis, it provides a practical look at models of sport, media effects and the construction of the sportswoman and women's sports.

Divided into three parts, the book: provides an overview of the three areas; focuses on the print and broadcast media portrayal of women's sport, examining such issues as the relationship of sports promotion to media representations of women's sports and the ways in which sports reporting is taught to future journalists; and seeks to develop a new model for the future. ... Read more

Customer Reviews (1)

Molly Merryman's Film chapter shines
While much of this book is overly academic in its most negative definition (tedious minutae), Merryman's chapter on women, sports and cinema shines through. This chapter should be included in film anthologies, because itdevelops a female sports archetype utilized in cinema that is extremelyuseful for reconceptualizing the active female subject of male gaze. ... Read more

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This is the definitive biography of a 19th-century baseball Hall of Famer as well as a definitive presentation of two baseball-wide topics, a rarity in a book that is organized around a single player.The player is Mike "King" Kelly and the main topic is ties between baseball and the theatrical profession in baseball's first professional decades.

Kelly, who played mainly for Chicago and Boston and is sometimes considered the sport's most colorful huge star before Babe Ruth, is a perfect fit because he performed on stage and had an amusing way of carrying himself on and off the field.

Also detailed are baseball-related activities of actors and musicians most closely identified with the sport up to 1900.Names that may be more recognizable than others include De Wolf Hopper, the original stage performer of "Casey at the Bat;" John Philip Sousa; and Maurice Barrymore, great-grandfather of modern-day actress Drew Barrymore.The first 3,000-hit batsman, Cap Anson, is featured for his interactions with Kelly, his 19th-century acting career, and his trapshooting one, when it was okay to shoot at live birds.

The book's other notable topic, betting on baseball up to 1900, made national news in early 2004 because it details more than 150 regular-season bets on baseball by players, managers and owners. ... Read more

Customer Reviews (4)

Anson 2 review
I have always enjoyed the history of baseball. Important to me is the texture of the game coupled with many descriptive life experiences of the players as crafted by the author writing with clarity and insight when explaining the begining defining our American culture. Cap Anson 2 provides a further development of Anson's eventful life at the same time the publication introduces the reader to Mike "King" Kelly. The breadth of Kelly's baseball and personal lifestyle gives the reader a rich and entertaining view of the Victorian culture's new American competitor. The author has written the book's content to appeal to the researcher, and equally important is the author's attention to the reader that can enjoy the richness of an interesting read. All who read Cap Anson 2 will enjoy the over 100 illustration throughout.

An Honest Appraisal
The real deal on Cap Anson and his cohorts (I enjoyed the author's first and third books too).This one is mainly about Kelly, a kind of rounder in the early days of baseball.Because few writers are nuts enough to sift through old newspapers to get to the real story, I had only been aware of little squibs about Kelly.This one ran the table, was easy to read and feels like a book should feel.

Not really a book, not really about Cap Anson
Cap Anson 2 is actually about another 19th century baseball star, Mike "King" Kelly ! It has no narrative flow at all, it's just a massive collection of newspaper snippets about Mike Kelly. For a real book about the great, flamboyant player, I suggest you read the original bio of Kelly,from Scarecrow Press' Sports History series.It's by Marty Appel, a real author.

PUTTING A SHINE ON AN OLD KING'S CROWN
This new definitive bio of Michael "King of Baseball" Kelly adds new luster to the crown of this early Red Sox player. Kelly's life and game were those of legend. Unfortunately, the passage of time has relegated that legend to the history and statistics books. With this bio, Kelly has been resurrected as a high living and loving human being; a human face has been added to the bronze plaque in baseball's Hall of Fame. Well researched and documented, filled with rare images assembled in one place for the first time, this book throbs with the life of a beloved record maker/breaker, Michael "King" Kelly. ... Read more

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Brown and O'Rourke have compiled a collection of ten qualitative studies analyzing the narratives that surround the physical and ritualistic activities of sport. Among the topics examined to explore the storied relationship of sport and communication are baseball, the WNBA, and soccer "hooliganism." ... Read more

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Drawing on a wide range of international examples, this book shows that sport has historically played a major role in the construction of cultural and social identities and discusses the extent to which globalization has transformed this role. ... Read more

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Continuing in the tradition of Sports Illustrated’s 50th Anniversary Book and The Football Book comes a spectacular celebration of baseball that will be treasured by fans of the National Pastime.With the same kind of unforgettable photographs and award-winning writing that propelled The Football Book to surpass the sales of The Anniversary Book, a New York Times best-seller, this lavish coffee-table volume brings to life the legendary players, the classic action and the great traditions of the Summer Game. In 294 oversized pages, The Baseball Book commemorates the epic teams and characters, the crucial plays and classic games, the personalities and performances and artifacts that have kept baseball at the heart of American sports for more than a century. ... Read more

Customer Reviews (22)

Great book!
Love this book! Makes a great coffeetable book and can be a great coversation starter!

Baseball illustrated
Thank you so much for your lighting fast shipping. This made our Christmas go alot smoother since this was a Christmas gift and they are going to open their gift on time now. We really appreciate professional sellers like you that try their best for their customers. Thank you,again and Merry Christmas :)

Baseball History
A great book about Baseball. Lots of Info and Awesome pictures. I highly recommend this book!

Baseball Addicts Dream Book
I bought this book for my 12 year old nephew. He said his dad has a copy but won't let him look at it. He was so happy to get his own copy. He was showing it to everybody. And..the best part is, Auntie got a big hug from him.

Great for baseball fans
Book that is great for baseball fans.Photos and facts that are good fun for an old man to sit down with. ... Read more

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It is easy to think of sport as “fun and games,” yet it has become a worldwide industry of major proportions and consequences.Interconnections among countries, sports organizations, teams, agents, schools and media have brought changes that could hardly be imagined two generations ago.George Sage invites readers into a deeper understanding of the global dynamics of sports—not only competitions but of the big businesses of money, media coverage, athletic apparel, and more. He shows how phenomenon such as migration, labor, commerce, and politics affect the athletes and the fans, continually reshaping the business and experience of sports. ... Read more

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An essential tool for every quality physical education program for Kindergarten through 12th grade, this text establishes content standards that clearly identify consensus statements on what students should know and be able to do as a result of a quality physical education program. The second edition, based on input from practitioners who have been using the standards in their programs for the past eight years, reflects the current thought and the most recent research in physical education.

The National Association for Sport and Physical Education seeks to enhance knowledge and professional practice in sport and physical activity through scientific study and dissemination of research-based and experiential knowledge to members and the public. ... Read more

Customer Reviews (3)

An Important Addition for any Physical Education library
A great book showing NASPE's 6 standards and what they mean for both the teacher and the student in the physical education environment. With explanations of what is expected under each standard, a great reference for any philosophy statement or class webpage.

School ripped me off
I like paying 1/2 or less at Amazon than the bookstore for new books! (the bookkstore used are 2X as much!)

Great help for Phys. Ed teachers
I am mentoring a new Phys. Ed teacher.This book has been a great help when evaluations occur or lesson plans are being written.I think this book is of great value to anyone (teachers) who is trying to meet state standards. ... Read more

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Leading scholars in sports communication tackle a wide range of subjects in these essays, including the ways in which people root for their teams, the consumption of sports information, and the uses of technology to cultivate fan communities. Taking an interdisciplinary approach through the fields of communication, psychology and telecommunications, this collection explores modern fans, their motives and culture, and their identification with sports and individual teams. ... Read more