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$1.94
1. Make Love the Bruce Campbell Way
$8.43
2. If Chins Could Kill: Confessions
3. Army of Darkness - Ashes to Ashes
$9.95
4. The Good, the Bad, and the Dead
$9.64
5. Listening To Your Donors
$45.00
6. The Science of Sustainable Development:
$6.85
7. Handbook of Differentiated Instruction
$9.99
8. Bruce Campbell presents The Man
 
$19.99
9. Make Love the Bruce Campbell Way
$6.88
10. Man With The Screaming Brain
 
$25.00
11. A Dictionary of Birds
$53.80
12. English Seigniorial Agriculture,
$9.95
13. Biography - Campbell, Bruce (1958-):
 
14. Ancient Wisdom Revived: A History
$60.16
15. Carving Out a Future: Forests,
 
16. THE MYSTERY OF THE SHATTERED GLASS
 
$19.99
17. Make Love!* *the bruce campbell
 
$9.95
18. Biography - Campbell, Bruce M.S.
$124.94
19. The Medieval Antecedents of English
 
20. Persona: Eleanor Antin, Mr. Apology,

1. Make Love the Bruce Campbell Way
by Bruce Campbell
Paperback: 368 Pages (2006-08-22)
list price: US$14.95 -- used & new: US$1.94
(price subject to change: see help)
Asin: 031231261X
Average Customer Review: 4.0 out of 5 stars
Canada | United Kingdom | Germany | France | Japan
Editorial Review

Book Description
'This approach generates some of the most witty showbiz lunacy since This Is Spinal Tap.'---Sacramento News Review What you're reading right now is known as the 'flap copy.' This is where the 72,444 words of my latest book are cooked down to fit this space.But how does one do that? Do you reveal pivotal plot points like the one at the end of the book where the little girl on crutches points an accusing finger and shouts, 'The killer is Mr. Potter'?I have too much respect for you as an attention-deficient consumer to attempt such an obvious ruse. But let's not play games here. You picked up the book already, so you either: A.Know who I am B. Liked the cool smoking jacket I'm wearing on the coverC. Have just discovered that the bookstore restroom is out of toilet paperIs it a sequel to my autobiography If Chins Could Kill: Confessions of a B Movie Actor?Sadly, no, which made it much harder to write. According to my publisher, I haven't 'done' enough since 2001 to warrant another memoir. Is it an 'autobiographical novel'? Yes. I'm the lead character in the story, and I'm a real person, and everything in the book actually happened, except for the stuff that didn't. The action revolves around my preparations for a pivotal role in the A-list relationship film Let's Make Love!But my Homeric attempt to break through the glass ceiling of B-grade genre fare is hampered by a vengeful studio executive and a production that becomes infected by something called the 'B movie virus,' symptoms of which include excessive use of cheesy special effects, slapstick, and projectile vomiting. From a violent fistfight with a Buddhist to a life-altering stint in federal prison, this novel has it all. And if the 72,444 words are too time-consuming, there are lots and lots of cool graphics.Regards,Bruce 'Don't Call Me Ash' CampbellPraise for Make Love the Bruce Campbell Way 'It's a great, goofy what-if.'---Entertainment Weekly 'Ultimately, Make Love is a Bruce Campbell novel, starring Bruce Campbell, written for Bruce Campbell fans for whom Bruce Campbell can do no wrong. They'll no doubt find Campbell's latest endeavor nothing short of---to quote one of his most famous characters---groovy.'---The Onion 'One of the most delightfully deranged experiences you'll have reading this year.Hail to the king, baby.'---Rue Morgue ... Read more

Customer Reviews (58)

5-0 out of 5 stars Truly funny
A mate of mine lend me "Make Love" as an audiobook and said I had to hear it. And so I did.

It is fantastic. The storyline is quite simple and the writing style is, fast, witty, and self depracating. It's not prize winning grand litterature, but my, it is entertaining. I've been listening to it when walking, and have therefore many a time been starred at because I've been laughing out loud in the street (for no apparant reason to the casual observer).

I hadn't read any reviews of "Make Love", so I didn't have any expectations before getting ahold of it. I knew of Bruce Campbell before, I've seen the "Evil Dead" trilogy and the "Spiderman" movies, so I guess I thought it'd be amuzing. But it is funny. Thigh slapping almost at times.

I think it'd be 'helpful' to be aquainted with Bruce Campbell before reading this book, but not strictly necessary. It's simply just good fun.

Highest possible recommendation.

1-0 out of 5 stars Why Bruce Why?
Ugh.I wanted to like this book.I really did.I had high hopes for it after reading his thoroughly entertaining and interesting autobiography 'If Chins Could Kill.'

Page after page after page was so cringe-worthy that after a hundred pages I realized I was still waiting for it to get good - to get funny - to get entertaining.Well, a hundred pages is my limit Bruce.I just dont have that kind of time to waste.

Bottomline: There's barely a coherent storyline.The laughs are nonexistant.And the writing style is along the lines of a Curious George story.I graduated college (and highschool duh) so maybe I don't fall within Bruce's target demographic.

This book is perfect for an 8th grader who reads at a 6th grade level.

5-0 out of 5 stars Let's Make Love
I thoroughly enjoyed "Make Love! The Bruce Campbell Way."This book was quite humorous and very engrossing. It was extremely difficult to put down since Bruce manages to get himself into all sorts of situations throughout the progression of the novel. I would recommend this book to any Bruce Campbell fan or anyone in search of an entertaining read.

3-0 out of 5 stars Entertaining, but confused
I'm a casual fan of Bruce Campbell, meaning I'll see Bubba Ho-tep or Evil Dead II to watch his performance but draw the line at Mindwarp. I had high hopes for this book after If Chins Could Kill, Campbell's fun, optimistic memoirs reflecting on his B-movie life, which is actually on my top ten list of all time (and yes, I have read more than ten books). I also liked Man With a Screaming Brain, which Campbell wrote; in its own twisted Z-grade way, it was a fine example of good storytelling. I hesitate to say that I was disappointed, but I'm afraid I can't hold his first novel in the same esteem as the other two.

The premise, just to get us started, is simple: Bruce, by chance, is cast as the third lead in a big-budget mainstream comedy, opposite Richard Gere and Renee Zellwegger, and helmed by Mike Nicols (best known as director of The Graduate). This is, of course, a dream role; as Mike explains, "This is the kind of role the Oscar for Best Supporting Actor was created for." The rest of the book follows Bruce as he, determined not to blow his one shot at an A-list rating, travels from one zany location to the next, meeting a variety of experts to nail down various aspects of his charcter, Floyd, the sagacious doorman. Meanwhile, as filming progresses, Campbell's creative input gives birth to a "B-movie virus", the side effects of which include gratuitous fight scenes, revealing costumes on the leading lady, and stilted dialogue.

The main flaw of the novel is that it never quite decides what it's trying to be. With the plot, Campbell could have made a smart Hollywood satire in the vein of The Player or even Sunset Boulevard, but in the book's final stage that element is only half-conceived. Overlapping this is a rant/essay format, wherein Bruce grinds the plot to a halt to pontificate on the craft of acting or the role of communication in a relationship. This works in the loose, disjointed form of autobiography, since it's basically a series of loosely connected stories, but when one is trying to craft a single coherent storyline, it really disperses the focus. Another layer is that of the cheesy B-movie, which interjects itself from time to time in the most (intentionally) ridiculous ways, such as a random carchase, a stint undercover in disguise, and a grand finale shootout. If Bruce had singled out one of these approaches to drive the plot, he probably could have gotten away with using the others to give the book tone. By trying to give equal screen time, as it were, to all of them, he doesn't really cover any one in a satisfactory manner.

The other problem is that Bruce doesn't really make the transition from film to prose in the most graceful manner. Being funny in a movie or in a conversation is leagues away from being funny in a book. The dialogue and slapstick might have worked extraordinarily well onscreen, but aren't that effective transcribed, verbatim, into printed form. Bruce probably should have read Mark Twain, Douglas Adams, or even Christopher Moore to learn more about what sort of humor works in a novel and what doesn't.

The best part of Make Love is probably the "graphic sarcasm" by Craig "Kif" Sanborn, which basically consists of funny pictures with sardonic captions reflecting whatever is going on in the story at that moment. Sad to say, I got more laughs out of these than in the text itself.

I suppose I'm probably going to get bombarded with "not helpfuls" by defensive Campbell fans who can believe the man can do no wrong. I have a lot of respect for Bruce; I think he's one of the most talented and hardworking men in his field, and as a writer he at least has potential, if only he takes the time and care to develop it. I just think this one needed a few rewrites, that's all.

4-0 out of 5 stars Great Fun
First let me say that I loved If Chins Could Kill. This is not autobiographical, but is screamingly funny. Campbell has a nice twisted sense of humor, which means it's twisted funny but not humiliating to anyone - except maybe himself. Maybe he wasn't meant to be an actor - maybe he's really a writer in disguise. The title is bad though - I amost didn't read the book because it really was one of those how to get girls books. ... Read more


2. If Chins Could Kill: Confessions of a B Movie Actor
by Bruce Campbell
Paperback: 368 Pages (2002-08-24)
list price: US$14.95 -- used & new: US$8.43
(price subject to change: see help)
Asin: 0312291450
Average Customer Review: 5.0 out of 5 stars
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Editorial Review

Book Description
If Chins Could Kill is a delightfully irreverent, yet oddly touching epic of ambition and disappointment, fame and anonymity, and lots of fake blood. Told in Bruces wry, sarcastic voice, it is a Hollywood from the bleacher seats look at his experiences in film and TV and at his status as a cult horror and sci-fi movie god. This man with the face of a matinee idol and the heart of a Stooge first attracted what has grown into an enormous cult following as the star of Sam Raimis legendary Evil Dead trilogy of thriller-comedies. With tireless good humor and biting wit, Bruce acted, produced, and directed his way through a bakers dozen of B horror films and space operas before finally enjoying mainstream stardom on prime-time TV. Deeply earnest and fiercely funny, this book tells the story of an unlikely star who continues to lead a unique double life as cult movie icon and regular Joe. ... Read more

Customer Reviews (202)

5-0 out of 5 stars Bruce Campbell ROCKS!
I have been a long time fan of B.C. and FINALLY bought the book to give it a try. I was so disappointed in myself for waiting so long. If you like B.C. then you well like this fun, easy and entertaining book cover to cover! Bruce Campbell ROCKS! I can't wait to read his other book/books!

4-0 out of 5 stars Fun as far as it goes
As a Bruce Campbell fan, I enjoyed this breezy, conversational autobiography, but wish it had included more material about Bruce's TV series work. I suppose most of his heavy-duty fans are most interested in all the details about making and promoting the "Evil Dead" movies, but I'm one of those who first latched onto the inimitable BC through "The Adventures of Brisco County, Jr." And hopefully, Bruce's career is far from over, so perhaps we'll get a sequel (or a further revised edition) someday!

4-0 out of 5 stars Just Plain Fun
Who doesn't love Bruce Campbell? You've seen him in the Evil Dead movies, in Hercules and Xena, in Jack of All Trades, in Spider-Man, in The Hudsucker Proxy, in Brisco Country Jr, in Bubba Hotep and, most recently, in USA's Burn Notice. No matter what he's in, you know it's going to be a good-old fashioned, fun, rip-roaring good time with a healthy dash of humor and slapstick. And for Campbell's fans, this book doesn't disappoint either.

If Chins Could Kill: Confessions of a B Movie Actor is a fun autobiography - Campbell tells his story in simple, matter-of-fact terms without pulling any punches or overly philosophizing. He gives us what we want - humorous anecdoes and career highlights, as well as great behind-the-scenes tales. Granted, most of this book focuses on his early career and the making of/hoopla over Evil Dead and Evil Dead II. However, you'll also get insight into a number of other elements of his career, including the roles that got away (for instance - did you know he lost out to Billy Zane for the role of The Phantom?). This is also a quick read - I got through it in less than 24 hours. If you're looking for a fun read about one of our favorite actors, you can't go wrong with this one. Check it out!

5-0 out of 5 stars No Joke
This was an excellent read!
Such a pleasant change from many auto biographies.
He is not afraid to be totally honest and take many stabs at his credibility.
Many laughs to be had

4-0 out of 5 stars If Chins Could Kill:
An entertaining look into gorilla film making and the ins and outs of a working actor. ... Read more


3. Army of Darkness - Ashes to Ashes #1 (Bruce Campbell Photo Cover - Devil's Due Publishing, Dynamite Comics)
by Andy Hartnell
Paperback: Pages (2004)

Asin: B000QS5FN8
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4. The Good, the Bad, and the Dead (Deadlands)
Paperback: 207 Pages (1999-12-01)
list price: US$9.95 -- used & new: US$9.95
(price subject to change: see help)
Asin: 1889546674
Average Customer Review: 4.0 out of 5 stars
Canada | United Kingdom | Germany | France | Japan
Editorial Review

Product Description
'The Trilogy with No Name' - Twisted Tales of terror by all your favorite authors, including John "Night Train" Goff, John Hopler, and Shane Lacy Hensley scream side by side with tales by bestselling Star Wars (TM) author Michael Stackpole, with forewords by Joe R. Lansdale and Bruce "Evil Dead" Campbell! If you don't have these anthologies, you're wrong! But we'll cut you some slack. ... Read more

Customer Reviews (2)

4-0 out of 5 stars with Foreword by Bruce Campbell (!!!)
That's right, "with Foreword by Bruce Campbell"I was vacillating back and forth about whether to buy this book, but Bruce Campbell sold me on it.But hey, if Bruce Campbell isn't enough for ya, you can have my take on it forwhat it's worth.

THE GOOD, THE BAD, AND THE UGLY is an anthology of stories to support the DEADLANDS game universe.I believe that there is a new DEADLANDS game based on the Savage World system, so let me be clear that all references are to the DEADLANDS of the late '90s .

Gaming fiction has 3 goals:
1. Be worth reading on its own.Most fiction in general has this as a goal, but some gamelines believe their fans will buy any old crap just because the game's name is on the line.Also, a lot of gaming material has the dilemma of being overly self-referential, posing a barrier to being enjoyed except as a game supplement, or rehashing a lot of material already covered in the game manuals, thus alienating the target audience.THE GOOD, THE BAD, AND THE UGLYis sort of in the middle of this scale.A lot of the stories involve characters meeting famous and important persons from the game line, or using magic based on poker (which is very hard to follow until you've played the game some).On the other hand, the stories that dealt with revenants like "Hate:Part 3" and "Boneyard Train" don't require game knowledge to be understood.

2. Flesh out the core setting.One of the reasons that gamers buy game fiction is to better understand their game.Sometimes developers use the fiction as part of the canon, and sometimes it is non-canonical but representative of the game world.While I learned more about the DEADLANDS world by reading THE GOOD, THE BAD, AND THE UGLY , it's a little light on details.Famous people and places make more of cameo appearances here (especially "Out of the Frying Pan"); I guess it mostly helped me to better grasp the atmosphere of the DEALANDS world rather than learning anything specific about it.

3. Excite people about playing the game.This is the real point of game fiction - to increase sales of the game itself.After reading THE GOOD, THE BAD, AND THE UGLY , I was more interested in playing DEADLANDS (even though it is a dead system) than before.The core book threw a lot of ideas out and spent no time developing them (that's what splatbooks are for), so having some game fiction available makes the rules and tidbits in the game seem more concrete.

In the end, I decided on 4 stars because the stories were decently interesting and made me want to buy more DEADLANDS products.As a stand-alone anthology, I would probably rate it a 3; there a re a lot of in-house references going on and some plots are only interesting if you care about the game.

Since there is no scan of the book stored at Amazon, I'll list the table of contents:
THE GOOD, THE BAD, AND THE UGLY
-Foreword by Bruce Campbell
-"Hate:Part Three"
-"Talking Heads"
-"Out of the Frying Pan"
-"Dead to Rights"
-Playing the Game"
-"The Snipe Hunt"
-"Harmony Gap has a Bad Day"
-"No Good Deed"
-"In Search of Mr. Beaseley"
-"Boneyard train"
-"From as Fever" by Shane Lace Hensley

4-0 out of 5 stars Great Collection from the Weird West
I'm a huge fan of Deadlands. A great horror game with a real tongue-in-cheek attitude like the old Tales From the Crypt comics.This book collects several stories from the Weird West.They range from a card game with Raven, Helstromme, Stone, and the other big bad guys of the Deadlands to a man's first day as a Harrowed.If you're looking for a quick chill or a quick laugh this book has them both if you read the right story.I've used it as a good collection of story ideas for the game as well.

All this and an intro by Bruce "Don't Call Me Ash" Campbell of "Evil Dead" fame.

Buy this book! ... Read more


5. Listening To Your Donors
by Bruce Campbell
Hardcover: 214 Pages (2000-01-15)
list price: US$40.00 -- used & new: US$9.64
(price subject to change: see help)
Asin: 0787950378
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Editorial Review

Book Description
What do your donors need? How can you win their support? For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell draws from over fifteen years of professional experience and real-life examples to provide many of the research tools that a nonprofit needs. He explains how to design questionnaires, select sample populations, create focus groups, analyze survey results, and much more. Throughout the book, there are tables, action steps, and sample questionnaires to help tailor your donor research to the organization's mission and goals. With the right approach, your nonprofit can not only build donor relations but also expand its resources. Listening to Your Donors is an essential tool for nonprofit executives involved with fundraising, communications, marketing, or public relations. ... Read more


6. The Science of Sustainable Development: Local Livelihoods and the Global Environment (Biological Conservation, Restoration, & Sustainability)
by Jeffrey Sayer, Bruce Campbell
Paperback: 288 Pages (2003-12-15)
list price: US$55.00 -- used & new: US$45.00
(price subject to change: see help)
Asin: 0521534569
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Editorial Review

Book Description
Science faces major challenges in tackling the interlinked problems of poverty and environmental sustainability. This book calls for a restructuring of our present arrangements to achieve integrated natural resource management--integration across scales, system components, disciplines and knowledge types. It advocates the necessity of modelling, multi-scale analysis and action research, institutional and organizational development, and communication enhancement. The book draws on case studies throughout the world. ... Read more


7. Handbook of Differentiated Instruction Using the Multiple Intelligences: Lesson Plans and More
by Bruce Campbell
Paperback: 168 Pages (2007-11-18)
list price: US$24.99 -- used & new: US$6.85
(price subject to change: see help)
Asin: 0205569218
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8. Bruce Campbell presents The Man With The Screaming Brain #2 (Dark Horse Comics)
by Bruce Campbell, David Goodman
Paperback: Pages (2005)
-- used & new: US$9.99
(price subject to change: see help)
Asin: B000OVCKSU
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9. Make Love the Bruce Campbell Way
by Bruce Campbell
 Hardcover: Pages (2005-06-01)
-- used & new: US$19.99
(price subject to change: see help)
Asin: B000MC1UQE
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10. Man With The Screaming Brain
by Bruce Campbell, David Goodman, Rick Remender, Hilary Barta
Paperback: 104 Pages (2005-11-16)
list price: US$13.95 -- used & new: US$6.88
(price subject to change: see help)
Asin: 1593073976
Average Customer Review: 2.5 out of 5 stars
Canada | United Kingdom | Germany | France | Japan
Editorial Review

Book Description
B-movie megastar Bruce Campbell of Evil Dead, Army of Darkness, and Bubba Ho-Tep fame comes to comics with this adaptation of his upcoming feature film. With more talent than you could fit in his freakishly large chin, Campbell not only co-wrote the film with David Goodman, but directed and starred in it as well.However, in order to see his vision realized unadulterated by budgetary constraints, Campbell put the version of the script he wanted to shoot into the hands of artists Rick Remender and Hilary Barta.Man with the Screaming Brain tells the story of a wealthy American businessman determined to exploit the crippled economy of a former Soviet state torn between communist roots and capitalist greed. But when Campbell's character hits on the wrong gypsy girl, he soon finds himself in the grip of a mad scientist with a twisted brain-transplant scheme worthy of Dr. Frankenstein. ... Read more

Customer Reviews (2)

3-0 out of 5 stars graphic novel I received as a gift
My son gave this GRAPHIC NOVEL to me as a gift about a year ago.I do not usually read graphic novels although I was fond of the Sandman series in my early college years.I was tired today and picked this from my pile of unread books on a whim; I read it swiftly from cover to cover, including the introduction.It certainly was enjoyable in a lighthearted way and the illustrations were fun (although I find it tiresome that the men were, for the most part, misshapen and unattractive while the women were anatomically impossible in typical comic book fashion).Would I have bought this for myself?No...but it made for an interesting half hour!One thing about the words--the ones that were supposed to represent foreign accents were different, with additions to the letter 'o' that made it easier to distinguish the speaker's affect from possible type-o's (no pun intended).Perhaps this is standard practice in the comics industry; I would not know.I have not seen the film which inspired the graphic novel but I think I've seen enough of Bruce Campbell already...

2-0 out of 5 stars Not one of Bruce Campbell's best films
While this movie does have some funny moments. I would have to say that I did not like it as well as I thought I would.I found it hard to follow in some places and the film seemed to drag on for hours. I am a very big fan of Bruce Campbell, but this I feel was not one of his best projects. ... Read more


11. A Dictionary of Birds
by Bruce Campbell
 Hardcover: 670 Pages (1985-05)
list price: US$75.00 -- used & new: US$25.00
(price subject to change: see help)
Asin: 0931130123
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12. English Seigniorial Agriculture, 1250-1450 (Cambridge Studies in Historical Geography)
by Bruce M. S. Campbell
Paperback: 545 Pages (2006-06-01)
list price: US$65.00 -- used & new: US$53.80
(price subject to change: see help)
Asin: 0521026423
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Editorial Review

Book Description
Bruce Campbell's book is the first single-authored treatment of medieval English agriculture on a national scale. Methodologically innovative, it deals comprehensively with the cultivation carried out by or for lords on their demesne farms, for which the documentation is more detailed and abundant than for any other agricultural group either during the medieval period or later. A context is thereby assured for all future scholarship on the medieval and early agrarian economies. The book also makes a substantive contribution to ongoing historical debates. ... Read more


13. Biography - Campbell, Bruce (1958-): An article from: Contemporary Authors
by Gale Reference Team
Digital: 11 Pages (2003-01-01)
list price: US$9.95 -- used & new: US$9.95
(price subject to change: see help)
Asin: B0007SJQ0U
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Editorial Review

Book Description
This digital document, covering the life and work of Bruce Campbell, is an entry from Contemporary Authors, a reference volume published by Thompson Gale. The length of the entry is 3022 words. The page length listed above is based on a typical 300-word page. Although the exact content of each entry from this volume can vary, typical entries include the following information:

  • Place and date of birth and death (if deceased)
  • Family members
  • Education
  • Professional associations and honors
  • Employment
  • Writings, including books and periodicals
  • A description of the author's work
  • References to further readings about the author
... Read more

14. Ancient Wisdom Revived: A History of the Theosophical Movement
by Bruce F. Campbell
 Hardcover: 259 Pages (1980-07)
list price: US$38.00
Isbn: 0520039688
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15. Carving Out a Future: Forests, Livelihoods and the International Woodcarving Trade (People and Plants Conservation)
by Anthony Cunningham, Bruce Campbell, Brian Belcher
Paperback: 240 Pages (2005-09)
list price: US$69.95 -- used & new: US$60.16
(price subject to change: see help)
Asin: 184407045X
Average Customer Review: 5.0 out of 5 stars
Canada | United Kingdom | Germany | France | Japan
Editorial Review

Book Description
* Examines the links between woodcarving and deforestation, conservation, and international trade with case studies from Australia, India, Africa, and Mexico
*Highlights the vital importance of traditional industries to rural economies: more money and jobs are generated per unit of wood in woodcarving than in any other part of the timber industry
*Part of the cutting-edge People and Plants series

Much has been published on the impacts of logging in tropical forests for timber, but relatively little has yet been written about the effects of felling hardwood and softwood trees for commercial scale woodcarving enterprises. "Carving Out a Future" is the first thorough examination of the international woodcarving trade and its critical links to rural livelihoods, deforestation, biodiversity and conservation, forestry and forest policy, and the international trade regime. A range of case studies from Australia, India, Africa, and Mexico provide a lens for examining the critical issues relating to the significant impacts of woodcarving on forests, conservation efforts, the need to promote sustainable rural livelihoods, and efforts to promote fair trade so that skilled artisans in developing countries get a fair economic return. ... Read more

Customer Reviews (2)

5-0 out of 5 stars Woodcarving: eonomic livelihood/environmental impact
Anthony Cunningham, et.al. edit CARVING OUT A FUTURE: FORESTS, LIVELIHOODS AND THE INTERNATIONAL WOODCARVING TRADE, which provides a detailed coverage on the cultural and economic contribution of woodcarving to livelihoods and its affect upon the environment. A global overview of the topic moves to regional focus of woodcarving efforts in Asia, Africa, and South America, with chapters outlining issues in both sustainability and woodcarving economics. It's a scholarly ethnobotanical survey which is especially recommended for college-level holdings on the topic.

5-0 out of 5 stars Traditions and Business Principles for Livelihoods Improvement
Traditional knowledge and skills as intellectual property of local people are valued for its potential contribution to the sustainability of ecosystems and livelihoods improvement of local communities. In particular, supporting local livelihoods has implications for environmental conservation‡. Role of traditional knowledge for the conservation science is acknowledged but the evidence related to its direct contribution to household income is often overlooked*. The book, "Carving Out a Future: Forests, Livelihoods and the International Woodcarving Trade" edited by Anthony Cunningham, Brian Belcher and Bruce Campbell† provides opportunity to explore if, and under what conditions, traditional knowledge on woodcarving contributes to livelihoods improvement and household incomes. There has been a paucity of good studies on woodcarving and this pioneering work is a great addition to the field.

Engravings and carvings are the earliest and enduring form of sculptures produced by humans. The Middle Stone Age abstract representations engraved on pieces of red ochre from Blombos Cave in South Africa have been dated about 77,000 years ago. These engravings support the evidence for emergence of modern human behavior at least 35,000 years before the start of the Upper Paleolithic#. Furthermore, origin of the figurative art is now considered as a crucial threshold in human evolution. Figurines carved from mammoth ivory at Hohle Fels Cave in the Swabian Jura, Germany provide evidence for the appearance of figurative art more than 30,000 years ago. These Aurignacian sculptures belong to one of the oldest traditions of figurative art known worldwide*.

Starting with these pioneering steps, a continuous history of nature-society interactions gave rise to a large body of traditional knowledge in diverse fields including: (i) hunting, fishing and gathering; (ii) agriculture, animal husbandry, tree cultivation; (iii) preparation, conservation and distribution of food; (iv) location, collection and storage of water; (v) coping with disease and injury; (vi) interpretation of climatic phenomena; (vii) manufacture of clothing, tools, crafts and woodcarving; (viii) construction and maintenance of shelter; (ix) orientation and navigation on land and sea; (x) management of nature-society interactions; and (xi) adaptation to environmental/social change.

Various chapters in the book by different authors introduce a large body of knowledge within the pages of this hugely informative book. Amid a diverse body of knowledge, the art woodcarving is of particular interest because it combines aesthetics with utility. Contribution of woodcarvings to livelihoods is now well researched in Kenya, South Africa, Uganda, Zimbabwe, Indonesia, and Mexico. Oaxacan wood carvings from Mexico are known worldwide. For instance, the woodcarvings in Kenya are estimated to support livelihoods of ~80,000 carvers and their 500,000 dependents, generating export earnings of $US20 million to markets in North America, Asia, and Europe. Likewise, woodcarving in South Africa provides household income between US$500-2000 per year, which is about 80% of the household cash. Export earning in Bali region of Indonesia amounts to US$100 million annually. A range of case studies in the book from Australia, India, Africa and Mexico provide convincing evidence of woodcraft's critical links to rural livelihoods, deforestation, biodiversity and conservation, forestry and forest policy and the international trade regime.

I take a different approach to review this work as it would worthwhile to explore, by implications and analysis derived from the book. I take two states of India as an example. Although study of woodcarvings in India has just begun, the country has emerged as one of the largest producers of woodcarvings globally. Woodcarving export in 2002-03 amounted to Rs. 5113.5 million (US$ 113.55 million). The noteworthy issue here is that even as many states in India are rich in traditional woodcarving, their contribution to the national export pool varies widely. In order to search the enabling factors, apart from the existence of traditional knowledge, it is useful to compare the woodcarving enterprises in Rajasthan (western India: wood deficit region) and Jharkhand (eastern India: wood surplus region).

Jodhpur in Rajasthan has rich tradition of woodcarving in the form of wood figurines, deities and artistic furniture. During the ancient and medieval periods, rulers of Rajasthan supported the woodcraft by providing patronage to woodcarvers and artisans. Woodcarving has now developed into a leading enterprise that thrives partly on local wood from plantations and partly on purchase of wood from adjoining states. Woodcraft industry in Jodhpur now provides employment to more than one lakh people and generates exports of at least Rs. 400 crores annually$. Woodcarving contributes substantially to household income too ranging between Rs. 20,000 to Rs. 37,000 per annum depending upon the skills of woodcarvers. Although this income is substantial compared to the average per capita income of India (Rs.12,414), but the profit margins on woodcraft products manufactured by artisans are only 7-10% while profit margins for exporters are as high as 25-35% (see the chapter in the book by S. Chatterjee et al. p. 103-119). This is very similar to other traditional knowledge based enterprises where middlemen earn 35-40% of the total profit.

Similar to Jodhpur, many districts in Jharkhand too have rich tradition of woodcraft. Jharkhand is particularly known for deities, artistic furniture and variety of musical instruments known locally as arbansi, bansuri, damama, dhak, dhamsa, dhol, ghanta, jurinagra, karha, kartal, madanvari, mandar, manjhira, nagara, sahnai, sankh, singa, tasa, thapchanchu, visamdhanki etc. In addition, toy making is also developing as a new craft industry using a variety of soft wood trees available in plenty within Jharkhand. The contribution of woodcraft to household income or the total volume of trade in Jharkhand is not known, but our preliminary survey indicates that the exports are negligible and the average household income for artisans who sell their products locally remains below Rs. 8000 annually.

This stark difference in the two states, as discussed above, is intriguing and begs the question as to why the woodcarving knowledge in Jharkhand does not contribute substantially to household incomes? There are many conditions that can explain why the markets may not have worked in favour of poor people±, but, in addition to the necessary pre-condition of existence of local knowledge, three additional factors may have contributed to the growth of woodcraft industry in Jodhpur compared to Jharkhand. First, a supportive policy environment and governance is necessary to promote woodcarving industries as an important contribution to livelihoods improvement. Jharkhand being the newly created state, it has only recently issued a policy intent to boost the manufacturing of sophisticated and intricate handicrafts in cane, bamboo, woodcarving and lac-based items, while government has vigorously promoted and encouraged woodcraft industry in Rajasthan. Second, infrastructure has a decisive effect on development. Woodcarving industry in Jodhpur benefited from the infrastructural support such as an outstanding road network, communication, electricity and export promotion facilities including dry ports. Such facilities are comparatively less developed in Jharkhand. Indeed, Jharkhand has to travel 80% of the distance to reach the level equivalent to the state with the best infrastructure in India, compared to 56.9 for Rajasthan. Lastly, a vigorous investment to promote to tourism in Rajasthan provides a ready market and buyers from all over the world. In Jharkhand, however, tourism is yet to develop.
We can thus infer that a comparatively much better policy and governance, good infrastructure and a growing tourism play vital role in supporting local artisans and entrepreneurs to use their traditional knowledge for generating large household incomes. States desirous of promoting woodcraft as a revenue earning and poverty reduction strategy will do well in addressing the issues identified here.

Emergence of woodcarving as an important source of income to local artisans worldwide has three other advantages too: it facilitates long-term locking-up of carbon in carved wood coupled with creation of new carbon sequestration potential through intensified tree-growing; supports local knowledge on wood-carving and tree-growing, therefore, further strengthens livelihoods; and it also helps in promoting local trade and industry as a revenue-earning activity for the local governments. Processes such as these are expected to enhance the ability of developing countries to participate in the growing global economy.

To conclude, although more robust studies are required to get useful insights but there is some indication that traditional knowledge on woodcarving can support livelihoods improvement with suitable interventions identified here. Promoting woodcarving is expected to encourage application of other forms of traditional knowledge and skills such as tree-growing in agroecosystems to supply raw material for woodcarving enterprise. Because the species useful for woodcarving are often overexploited in forests, tree-planting in agroecosystems by local communities should be encouraged to supply wood for making woodcarving and reduce pressure on the forests. Integration of traditional knowledge with modern science and technology can bring new innovations. Innovations with already existing skills and knowledge such as woodcarving-rather than completely new interventions-may be a better option to concurrent efforts aimed at poverty reduction, livelihoods improvement and biodiversity conservation. The book by Cunnigham, Belcher and Campbell is a first comprehensive step in that direction. This work is destined to become a citation classic!!!

Endnotes
†Cunningham, A., B. Belcher & B. Campbell (eds.). Carving Out a Future: Forests, Livelihoods and the International Woodcarving Trade. Earthscan, London, UK, pp.293, 2005.

‡Sayer, J. A. and Campbell, B. M., The Science of Sustainable Development: Local Livelihoods and the Global Environment. Cambridge University Press, Cambridge, UK, 2004.

*Pandey, D.N., Ethnoforestry: Local Knowledge for Sustainable Forestry and Livelihood Security, Himanshu/AFN, New Delhi, 1998.

#Henshilwood, C. S. et al., Emergence of modern human behavior: Middle Stone Age engravings from South Africa. Science, 2002, 295, 1278-1280.

*Conard, N. J., Palaeolithic ivory sculptures from southwestern Germany and the origins of figurative art. Nature, 2003, 426, 830-832.

Pandey, D. N. Carbon sequestration in agroforestry systems, Climate Policy, 2, 2002, 367-377.

$Yadav, M. M., Research study on woodcraft and carving industry at Bastar in Chattissharh and Jodhpur in Rajasthan, IIFM, Bhopal, 2003.

±Scherr, S. J., White, A. and Kaimowitz, D., A New Agenda for Forest Conservation and Poverty Alleviation: Making Markets Work for Low-Income Producers, Washington, DC, Forest Trends and CIFOR, 2003.

Srivastava, S. K., Dutt, C. B., Nagaraja, R., Bandyopadhyay, S., Meena Rani, H. C., Hegde, V. S. and Jayaraman, V., Strategies for rural poverty alleviation in India: A perspective based on remote sensing and GIS-based nationwide wasteland mapping. Current Science, 2004, 87, 954-959.
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