Independent filmmakers by nature are creative individuals whose primary tools are their imaginations and ingenuity. They are cinematic storytellers. While some independent films take the film festivals by storm—distribution deals, sales to video outlets and cable television—others fall short. Luck and timing play roles in most success stories, but many independent filmmakers have taken the next step: They have carved out a clear-cut plan of action—a business plan—for their projects and careers, analyzing them for what they truly are: businesses.
This work helps to connect the creative process and the business side of independent filmmaking by providing a practical guide for assembling a business plan that filmmakers can present to producers and potential investors. A sample business plan and interviews with independent filmmakers and industry executives are included. ... Read more
Customer Reviews (13)
A Filmmaker's Best Friend:Business Plan Writing
The Independent Filmmaker's Guide to Writing A Business Plan for Investors:
Writing a business has it's pitfalls, but Gabriel Campisi suggests:"Since a business plan is compartmentalized, you can effectively begin it at any section - "to get started". So if the story motivates you most, start there."That might sound trite, but it is absolutely true, it is a daunting document.This book goes into a lot of detail, and spells it out, not just from research but actual filmmaking experience, from the author and a few of his closest friends.I highly recommend it.
A Great Guide
The Independent Filmmaker's Guide to Writing a Business Plan for Investors
An absolute fundamental reference for rookie Independent Filmmakers.Not only does it aide in developing an impressive business plan, but with a detailed examples it suggests how to make it a plan of action.A must read for all Independent Filmmakers.
It's all in the plan...
This book has two sections: the first outlines the requirements of a business plan, and the second is a sample business plan, with the intention that you copy it and fill in the blanks.
The first section is very helpful in giving you an overview of what is expected in a business plan, and why. Most crucially, it gets you thinking about your investor and what they are looking for from the deal. Many projects that reach the business-plan stage fail because they to not acknowledge the business element of filmmaking, but focus on the artistic merits of the project. In reading the first section, you'll gain a good understanding of the steps to present your project to an investor. A slight weakness of this is the presumption that you'll have an army of entertainment lawyers to complete the funding process. This is advisable, but not always the case.
The second section, however, is where the book falls short. Reading through the business plan, it is laborious in its repetition - while there is a need to restate some facts or intentions, this plan goes overboard. It is also quite poorly structured: for example, half the plan is an overview of the filmmaking process that assumes your investor knows nothing about film. This information should be in an appendix - an investor should not have to wade through 20 pages of this before reaching the numbers and projections they're really interested in.
In summary, this is a good guide to the realities of presenting your project to investors, but it doesn't deliver as well on that promise as it could. Still a worthwhile read and a useful addition to any low- to mid-level filmmaker's bookshelf.
excellent reading for the about-to-be-indie-producer
The first thing you notice when you read Mr. Campisi's book is how well written it is.As a writer myself that means I will inherently respect this author and truly absorb what I am reading.Now, I must be honest, this is the kind of book that has always intimidated me, that I tend to shy away from - for I'm not exactly what one would call a natural with regard to matters of finance (as is my screenwriting partner who 'gets' this stuff quite easily).So it was rather pleasing to readthis book and actually comprehend what Mr. Campisi was saying.He informs the reader without being condescending. He instructs without being pedantic.The second thing you notice is the warmth and humor:the book is actually fun to read.The cold, complex and harsh worlds of finance and Hollywood are anything but inviting and amusing yet Mr. Campisi manages to embroider his sage advice and interviews with charm and an eloquence that confidantly invites the reader in and says, "Hey, learn from me... I went through this too, you can do this... if you want... if you work hard... IF you are willing to take the time to learn and dispense with the pretense and attitude that will surely drive investors away."My writing partner and I recently decided we wish to produce our first project.We might not have made that choice to produce ourselves were it not for becoming familiar with this well-organized, smartly written book and its knowledgeable author. This is recommended reading for any first time indie film producer who dares to dream, who dares to ponder swimming in those frigid, uncharted waters of the industry.Don't be afraid to jump in - this book is a terrific vessel to get you ashore. The Sample Indie Business Plan alone is worth the money.
from soup to nuts
Infused with real-world examples and humor and just a little Hollywood edge, Campisi takes you through (from a to z) how to prepare a business plan for investors that even a film-world neophyte can understand and learn from.It's not easy to have your pie-in-the-sky ideas shot down, if you were thinking in vague terms of what a business plan should be. But over and over enthusiasm for the indie newbee and a you-can-do-this attitude make rolling up your sleeves to do the hard work you need to do to wade into the choppy waters film finance, not as hard as you think. I'm using it like a bible right now,as I step into those choppy waters myself and need to catch that Campisi life-preserver he throws into the current now and then. Watery metaphors aside, I highly recommend this book. Besides the appendix rocks with a distilation of the book into a business plan - its worth it to work your way through the book, just for the appendix.
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