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Also Authored By John Wallis, Euclid Speidell, And Others. ... Read more

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This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

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The book has no illustrations or index. Purchasers are entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Subjects: Cabbage; Cauliflower; ... Read more

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James Gregory, a seedsman from the early 1800, describes and details his methods and experiences of growing onions commercially. The information contained in the book is just as relevant today to gardeners with vegetable plots and allotments, as it was to the commercial growers of the time. His advice on soil types, manure, sowing and planting, hoeing and weeding will help any vegetable grower achieve good crops without the use of modern chemical applications. ... Read more

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Originally published in 1912.This volume from the Cornell University Library's print collections was scanned on an APT BookScan and converted to JPG 2000 format by Kirtas Technologies.All titles scanned cover to cover and pages may include marks notations and other marginalia present in the original volume. ... Read more

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"Jim Gregory has long been a pioneer in seeking ways to quantify the Return on Investment of corporate advertising. His unique approach to defining the relationship between advertising and corporate reputation will be helpful to any company in planning an effective communications strategy."-- Richard Costello, Manager, Corporate Marketing Communications General Electric Company"Advertising agencies need to demonstrate the value of their work to clients who are skeptical about the power of advertising to build brands. Jim Gregory's work has helped shed light and understanding on this dynamic process as it relates to corporate advertising." -- O. Burtch Drake, PresidentAmerican Association of Advertising Agencies"Leveraging the Corporate Brand explains in elegant detail marketing's impact on the company's source of wealth--its reputation." -- Charles Fombrun, Research Professor of ManagementStern School of Business, New York University"Jim Gregory's book will be extremely useful to senior public relations executives charged with the responsibility of nurturing and protecting their company's corporate brand." -- Robert D. Ferris, President, Corporate & Investor RelationsRuder Finn, Inc."As companies reposition themselves to do business in the new century, this book will go a long way in helping management understand there is a real and measurable value to their corporate brand communications." -- Paul H. Alvarez, former CEOKetchum Communications, Inc."Well-managed corporate brands should provide value for divisional marketing efforts. Using the methods outlined in this book, Jim Gregory's firm helped LIS assess the ROI of our division's advertising." -- Sanford C. Schulert, Director, Marketing CommunicationsAmoco Chemicals ... Read more

Customer Reviews (3)

A master of his art
Jim's broad knowledge of the corporate branding world is second to none.He masterfully paints a portrait of the elusive world of corporate identity and gives the reader a glimpse of the thinking behind the valuation methodology which has made his work so cutting edge.This book is a MUST READ for anyone who is serious about the field of corporate image and brand identity, particularly as it relates to the marketing research arena.

Voodoo Marketing through and through
I bought this book because it promised "the value of the corporate brand can be measured". Gregory was going to identify "how to use objective, quantitative methods to measure and leverage the value of acompany's name". Indeed: chapter two is even titled "thecorporate branding index: attaining the holy grail." I thought, hey,this is going to be really interesting. Oh, and did I mention he promised a"hard-nosed methodology"? Gregory's solution: the value of acorporate brand is determined the interplay of a.) "the level ofadvertising support of the brand" (O.k., nothing new here) b.)"financial measurement reflecting revenue, earnings, and stockperformance" (not exactly a revelation either) c.) and now get this:"measure of reputation BASED ON A PROPRIETARY FORMULA USING OURPROPRIETARY DATABASE" Can you believe this guy? The rest of this bookis a badly written (why does he have to use so many adjectives?) collectionof well-known marketing anecdotes. For some truly insightfull work, look tothe publications of the Aakers and Kellers of this world.

A pro looks at one of corporate America's hottest topics.
Jim Gregory has captured the essence of one of corporate Amerioca's hottest topics. His broad overview of the corporate brand landscape will provide any forward looking manager insights on what they should be doing to protect their image and the value of their company name. Loaded with real-world examples, and laced with practical applications, it is very good reading for those who are planning to compete on the world marketplace in the new millenium ... Read more

Product Description
"Jim Gregory has long been a pioneer in seeking ways to quantify the Return on Investment of corporate advertising. His unique approach to defining the relationship between advertising and corporate reputation will be helpful to any company in planning an effective communications strategy."-- Richard Costello, Manager, Corporate Marketing Communications General Electric Company"Advertising agencies need to demonstrate the value of their work to clients who are skeptical about the power of advertising to build brands. Jim Gregory's work has helped shed light and understanding on this dynamic process as it relates to corporate advertising." -- O. Burtch Drake, PresidentAmerican Association of Advertising Agencies"Leveraging the Corporate Brand explains in elegant detail marketing's impact on the company's source of wealth--its reputation." -- Charles Fombrun, Research Professor of ManagementStern School of Business, New York University"Jim Gregory's book will be extremely useful to senior public relations executives charged with the responsibility of nurturing and protecting their company's corporate brand." -- Robert D. Ferris, President, Corporate & Investor RelationsRuder Finn, Inc."As companies reposition themselves to do business in the new century, this book will go a long way in helping management understand there is a real and measurable value to their corporate brand communications." -- Paul H. Alvarez, former CEOKetchum Communications, Inc."Well-managed corporate brands should provide value for divisional marketing efforts. Using the methods outlined in this book, Jim Gregory's firm helped LIS assess the ROI of our division's advertising." -- Sanford C. Schulert, Director, Marketing CommunicationsAmoco Chemicals ... Read more

Customer Reviews (3)

A master of his art
Jim's broad knowledge of the corporate branding world is second to none.He masterfully paints a portrait of the elusive world of corporate identity and gives the reader a glimpse of the thinking behind the valuation methodology which has made his work so cutting edge.This book is a MUST READ for anyone who is serious about the field of corporate image and brand identity, particularly as it relates to the marketing research arena.

Voodoo Marketing through and through
I bought this book because it promised "the value of the corporate brand can be measured". Gregory was going to identify "how to use objective, quantitative methods to measure and leverage the value of acompany's name". Indeed: chapter two is even titled "thecorporate branding index: attaining the holy grail." I thought, hey,this is going to be really interesting. Oh, and did I mention he promised a"hard-nosed methodology"? Gregory's solution: the value of acorporate brand is determined the interplay of a.) "the level ofadvertising support of the brand" (O.k., nothing new here) b.)"financial measurement reflecting revenue, earnings, and stockperformance" (not exactly a revelation either) c.) and now get this:"measure of reputation BASED ON A PROPRIETARY FORMULA USING OURPROPRIETARY DATABASE" Can you believe this guy? The rest of this bookis a badly written (why does he have to use so many adjectives?) collectionof well-known marketing anecdotes. For some truly insightfull work, look tothe publications of the Aakers and Kellers of this world.

A pro looks at one of corporate America's hottest topics.
Jim Gregory has captured the essence of one of corporate Amerioca's hottest topics. His broad overview of the corporate brand landscape will provide any forward looking manager insights on what they should be doing to protect their image and the value of their company name. Loaded with real-world examples, and laced with practical applications, it is very good reading for those who are planning to compete on the world marketplace in the new millenium ... Read more

Product Description
This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

Product Description
This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone! ... Read more

Product Description
This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone! ... Read more

Product Description
This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more