Book Description
This digital document is an article from Alaska Business Monthly, published by Thomson Gale on December 1, 2005. The length of the article is 789 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The Tom Irwin memo.
Author: Patricia Liles
Publication: Alaska Business Monthly (Magazine/Journal)
Date: December 1, 2005
Publisher: Thomson Gale
Volume: 21Issue: 12Page: 16(2)

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Exhibition Catalogue ... Read more

Book Description
This digital document is an article from Business North Carolina, published by Business North Carolina on October 1, 2001. The length of the article is 363 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Tom Dooley hangs down his headlines.(weekly newspaper uses 1868 murder case to boost circulation)(Brief Article)(Statistical Data Included)
Author: Irwin Speizer
Publication: Business North Carolina (Magazine/Journal)
Date: October 1, 2001
Publisher: Business North Carolina
Volume: 21Issue: 10Page: 14

Article Type: Brief Article, Statistical Data Included

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Book Description
Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’s text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. Principles of Advertising and IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course. ... Read more

Customer Reviews (1)

book review
hi my name is ---- this book i read it i was not good and do not read it ok other way you will be fail from your class i don't like to review books but i have to do some of them to pass the class so whats up too you guy in this book they readd it how was the boy if you read it you will have a lot of fun i don't know if you have becsue i didn't read it so that why i don't know ok take care bye and try to read that book ... Read more

Book Description
This digital document is an article from Alaska Business Monthly, published by Alaska Business Publishing Company, Inc. on April 1, 2000. The length of the article is 1390 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The New Faces of Fort Knox.
Author: Patricia Jones
Publication: Alaska Business Monthly (Magazine/Journal)
Date: April 1, 2000
Publisher: Alaska Business Publishing Company, Inc.
Volume: 16Issue: 4Page: 30

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Book Description
This digital document is an article from Hawaii Business, published by Hawaii Business Publishing Co. on March 1, 1989. The length of the article is 3937 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Tour de force. (Americantours International; includes additional article about European tourists in Hawaii) (Entrepreneur of the Year) (company profile)
Author: Tom Yoneyama
Publication: Hawaii Business (Magazine/Journal)
Date: March 1, 1989
Publisher: Hawaii Business Publishing Co.
Volume: v34Issue: n9Page: p30(8)

Article Type: company profile

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