Product Description
(Pearson Education)A guide to creating a company that is driven by and focused on customer requirements. Includes interviews with the CEOs of several major companies and case studies from companies which are putting this type of marketing into practice. ... Read more

Customer Reviews (1)

Promises Much - Doesn't Deliver
One of the editorial reviews of this book should serve as a warning."...an antidote to the theoretical 'faddims' that makes marketing disciplines abstract and irrelevant'.

Unfortunately, the book has steered so much away from a theoretical approach that it comes across more as a collection of aphorisms.For example (opening the book at a random page): '...it is the positioning of the company brand in conjunction with its core processes that creates and delivers customer value throughout the organisation'.

The most disappointing aspect is that there is so little new in this book.Reading The Loyalty Effect or The Service Profit Chain would be time better spent.

Cranfield has a great reputation in the UK as a business school, so I really had high expectations for a book written by four of its academics.The dearth of references in this book (even if the excuse is that it is written for time poor CEOs) is embarrassing, and revealing.

The central thesis is that everyone in an organisation needs to be involved in marketing; or that marketing is broader than the functional role of marketing.Again this is far from new, and a subject which is treated much better in Peter Doyle's Value Based Marketing.

I read this book in a few days of bedtime reading; buy Doyle's book instead for a more detailed and considered treatment of this topic. ... Read more

Product Description
Retailing combines, as a business, a unique set of problems with an endless variety of solutions. Retail Marketing Plans is the only book which addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should be adopting.

Professor Malcolm McDonald uses his experience as a consultant to retailing operations internationally to show marketing managers and directors within the sector how best to achieve their long term goals.Christopher Tideman adds the dimension of a lifetime of practical experience at the most senior levels in some of the world's leading retail organizations.

Malcolm McDonald leading figure in field of marketing
Christopher Tideman provides practical experience at the most senior levels in some of the world's leading retail organizations
The only book which addresses marketing planning applied in a retailing context
... Read more

Product Description
Over the last few decades, in stark contrast to the situation of previous generations, immigrants to Canada have suffered from a marked decline in economic outcomes. As a result, economic and social issues regarding immigration are at the forefront of the Canadian policy agenda. Canadian immigration assists in the crucial task of expanding the evidence base for decisions on new immigration and integration of immigrants by presenting a series of rigorous empirical investigations relating to the economics of immigration. The contributors to this volume showcase their expertise by providing updates on the impacts that closely related economical and social factors have on immigration policy and recently arrived immigrants. These essays consider a range of timely topics, including temporary foreign workers, employment, self-employment, education and earnings trajectories. ... Read more

Product Description
The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for developing these crucial assets. Written in an accessible fashion by two leading Professors of Marketing, this rigorous textbook will be equally helpful for experienced professionals or those entering business for the first time. ... Read more

Customer Reviews (2)

Neither fun nor interesting
I was hoping to spice up my course in Markting a bit with a pictoral guide, but the pictures are very diappointing. They are not funny at all and even not fine drawn. Since Kotler is very easy to read, who would need such a lame and ugly picture story?

Great stuff
This book is very rich but in a very simple language.
I advice anybody how want to learn about marketing to read this book.
Even marketing people can use it as quick and useful reference or preparing for job interviews.

Good Luck
... Read more

Product Description
This digital document is an article from Emerging Infectious Diseases, published by U.S. National Center for Infectious Diseases on February 1, 2010. The length of the article is 6673 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Risk factors for and estimated incidence of community-associated Clostridium difficile infection, North Carolina, USA.(RESEARCH)
Author: Preeta K. Kutty
Publication: Emerging Infectious Diseases (Magazine/Journal)
Date: February 1, 2010
Publisher: U.S. National Center for Infectious Diseases
Volume: 16Issue: 2Page: 197(9)

Distributed by Gale, a part of Cengage Learning ... Read more

Product Description
”Night at the Parlour” is a collection of billiard games for all ages and skill levels.The unique games are designed to challenge even the most experienced players and enhance their skills.The 23 games are divided into Easy, Medium and Hard categories.Guaranteed to improve your banks, caroms, combinations, accuracy and overall consistency while having fun!!! ... Read more

Customer Reviews (2)

Perfect Pool Player Gift!!
I bought this book for my sister who is a pool player.
Even though they play alot, its nice to have different options on games to play. I would recommend this book as a perfect gift for your pool playing friends!

Awesome!
AS a rookie pool player I found this book very encouraging and gratifyingto assist with my pool limited abilities. Not only did I learn new gameswith enjoyment, but I also gained a sense of pool strategies andtechniques. I would recommend this book to anyone with the slightestinterest in pool, whether it be for entertainment or as a learning tool.Thankyou for providing a book which I have never been to exposed to before. ... Read more

Product Description
In my first book of the series, "Wigglys and Skypie Visit the Pollution Planet", Wigglys and Skypie are introduced as little brother and sister Martian twins, who are adventurous, spunky and fun loving. They travel through the universe in search of other planets in need of their help. In this adventure they have a mission to clean up a dirty old planet called the Pollution Planet. This planet is dying because of all the toxic garbage! Their trees and flowers are lifeless and their oceans are all brown and filthy with poisonous chemicals! Their bees don't buzz, their birds don't sing, their cows don't moo, and their sun doesn't shine! Wigglys and Skypie help them "go green" andrestore their dying planet to a place of beauty and cleanliness; where they will live forever in peace and harmony. ... Read more

Customer Reviews (1)

GREAT book for kids of all ages
This is a great book for children of all ages. It teaches them the importance of keeping your environment clean and green through smartly written and fun poetry as well as bright and colorful illustrations. Everyone who has seen my copy loves it and more importantly, so have their children. I recommend this to anyone that wants to teach their children about the importance of keeping our planet healthy. It will keep them interested from cover to cover and be a favorite bedtime story for years. Looking forward to the next adventure of Wiggly and Skypie!
... Read more

Product Description
Patrick and Hatrick is a story of a young boy who believes that his ability to be a good hockey player comes from his hockey stick he calls Hatrick. When one day he loses his stick, it takes Patrick's coach to prove to him that the magic he thought was from Hatrick are really the skills he learned from playing the game. ... Read more

Product Description
The Yearbook of International Humanitarian Law is a truly international forum for high-quality, peer-reviewed articles, commentaries on current developments, reports on state practice and documentation that have international humanitarian law as their focal point. The cosmopolitan character of theYearbook is ensured by its international board of editors, outstanding experts in the field, and its global network of correspondents, reporting on state practice. All aspects of international law applicable during international and internal armed conflicts are covered, in addition to significant developments in related fields. ... Read more

Product Description
FOR USE IN SCHOOLS AND LIBRARIES ONLY. When Judy Moody gets serious about protecting the environment, her little brother Stink thinks she is overdoing it, but she manages to inspire her third-grade class to undertake an award-winning, environment-saving project. ... Read more

Customer Reviews (10)

This book will help your child read better!
As any book by Megan McDonald, this one is a very easy and captivating read for any 3rd or 4th grader.It's especially good for the kids that struggle with reading.Take a mom's word for it.

Great Fun, Great Message
In this, the third book in the Judy Moody series, the spunky heroine gets inspired to try and single-handedly save the world from environmental damage.The author handles the delicate material with a sense of humor, showing Judy's initial over-enthusiasm that sometimes leaves her digging through garbage for overlooked recycle-goods or confiscating products from her friends and family that aren't environmentally friendly.In the end, with the help of her classmates and a lot of fun (and funny!) adventures along the way, Judy Moody finds a way to make a difference that everyone can agree on.The book is a lengthy, entertaining read for children with lots of great illustrations throughout.A great book--both funny and heart-warming.

Great reading for young girls
These are great books for the 8-10 year old girl.My daughter does not like to read and yet this series has captured her imagination and kept her engrossed for long periods.Well meaning topics and fun reading for kids.

Judy Moody Saves the World - Melanie Mantle 4th Grade Teacher
Judy Moody Saves the World

In all the Judy Moody books Judy has a mood for everything.In this wonderful tale of Judy she is in the mood to create a "Crazy Stripe" (band-aid) so that millions of people over the world could wear her work of art.That dream soon fades when one day at school, Judy's teacher in class T3 starts teaching them about recycling and endangered species.Judy starts to think about recycling and saving the world.Judy gets so involved with saving the world by recycling that she gets her entire class motivated to help.Class T3 starts to collect bottles to recycle. The students in class T3 decided that they will use the money from recycling to help plant new trees in the rain forest. At the end of the book Judy Moody is rewarded for her efforts in helping to save the world in front of her entire school!
This is a wonderfully written book with a great story line.As a teacher this would be a great book to help students understand the importance of recycling and helping save endangered species. Students will not only learn from reading this book, but will also get a laugh out of readingabout Judy, her brother Stink, her friends Frank and Rocky, and class T3.

Straight From the Radical Environmentalists.
It's really a shame that so much of the radical environmental movement goes unchecked. It's even worse that little kids are subtly brainwashed in conventional wisdom concerning the subject with works such as this book.The scientific debate around such taken-for-granted-as-good topics like recycling is nowhere to be found here.(Ever check how much labor and energy are wasted "recycling?") Why spoil good enviro/social reengineering with the facts, right?I prefer for my children to learn science on objective data.
Judy Moody STW is consistent, however.It's got all the politcally correct characterizations you could ever want.Dad's are idiots.Boys are dopey and helpless. Girls are assertive and scientific and never feminine.You get the idea.
For this age group, try finding some unreconstructed old editions of Nancy Drew Mysteries, unless of course you like left wing indoctrination. ... Read more

Product Description
Set in the context of this project's innovative landscape surveys, four extraordinary sites excavated at Haddenham, north of Cambridge chart the transformation of Neolithic woodland to Romano-British marshland, providing unrivalled insights into death and ritual in a changing prehistoric environment. The highlight of Volume I is the internationally renowned Foulmire Fen long barrow, with its preserved timber burial chamber and facade. The massive individual timbers allow detailed study of Neolithic wood technology and the direct examination of a structure that usually survives only as a pattern of post holes. ... Read more

Product Description
Set in the context of this project's innovative landscape surveys, four extraordinary sites excavated at Haddenham, north of Cambridge chart the transformation of Neolithic woodland to Romano-British marshland, providing unrivalled insights into death and ritual in a changing prehistoric environment. Volume II moves on to later periods, and reveals how Iron Age and Romano-British communities adapted to the wetland environment that had now become established. ... Read more

Product Description
This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on April 15, 2002. The length of the article is 1249 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: New RIMS president puts skills to the test. (RIMS Profile).(Brief Article)
Author: Caroline McDonald
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: April 15, 2002
Publisher: The National Underwriter Company
Volume: 106Issue: 15Page: 17(2)

Article Type: Brief Article

Distributed by Thomson Gale ... Read more